2014 Group Sample
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This document appears to be a slide deck from a 2014 group presentation by BluKo. The slides cover a range of topics to help participants get the most from the workshop, including developing successful marketing campaigns, discounting prices, customer service, building relationships, leverage, and team building. The final slides encourage participants to identify what they have learned and provide feedback on the presentation.
2014 Group Sample
- 1. 2014 Group Presentation Sample
- 2. BluKo The only failure, is the failure to participate. Give 100% and you will get 100%. 0% 25% 50% 75% 100% Failure to Participate Give 100%
- 3. BluKo Are You Above or Below the Line? Blame Excuses Denial Ownership Accountable Responsible
- 4. BluKo Using Colours To Make Sure You Get The Most From This Workshop... ~ WORKBOOK ~ Confusion Turn Off Phones Left v Right Brain Workbook Calling Out Answers Raising Your Hand
- 5. BluKo To Make Sure You Get The Most Out of Your Learning... You must be willing to have some FUN!
- 6. BluKo What Can You Expect From the Workshop? Blinding Flashes of the Obvious What do you do when you get one? BFO
- 7. BluKo USP - Unique Selling Proposition • What is your USP? • What is your point of difference? • Why would customers choose you, if you’re not different from your competition?
- 8. BluKo What Do I Want From Today? Be as specific as you can
- 9. BluKo What you will learn today? • How to develop and critique your own successful marketing • What makes a great campaign • AIDA • Targeted marketing for best effect • Testing and measuring to ensure successful campaigns.
- 10. BluKo Discounting Your Prices The percentages in the middle show how much need to increase your sales to keep the same gross profit. Reducing prices as a strategy to increase business has rarely ever worked! 20% 25% 30% 35% 40% 45% 2% 11% 9% 7% 6% 5% 5% 4% 25% 19% 15% 13% 11% 10% 6% 43% 32% 25% 21% 18% 15% 8% 67% 47% 36% 30% 25% 22% 10% 100% 67% 50% 40% 33% 29% 12% 150% 92% 67% 52% 43% 36% Profit Margin Discount
- 11. BluKo Modalities Visual - 40% Auditory - 20% Kinaesthetic - 40%
- 12. BluKo 4 Steps to Learning Unconscious Incompetence Conscious Incompetence Conscious Competence Unconscious Competence Awareness Intention / Practise Commitment
- 15. BluKo Old Selling Vs. New Selling Selling Rapport Follow Up How much time is spent on each area?
- 16. BluKo The Question Funnel Who Where What When Why How Open Ended Specific Solutions Temperature Detail Play Dumb And Dig Deep
- 17. BluKo The Formula For Change (D x V) + F > R Dissatisfaction Vision First Steps Resistance
- 18. BluKo Question Softeners • Can I just ask… • By the way… • Incidentally…
- 19. BluKo Did You Know… • It costs 13 times as much to get a new customer than it does to keep one • T Mobile used to lose 35% of their customers every year, costing them £85 million in marketing to replace them • Companies that give good customer service grow, on average, twice as fast as their competitors New Customer Existing Customer 1x 13x 65% 35%
- 20. BluKo The Emotional Bank Account Deposits Withdrawals
- 21. BluKo You are Building a… Relationship And relationships need communication.
- 22. BluKo The Self-Focused Company Executives Middle Managers Supervisors Front-Line Staff Customers
- 23. BluKo The Ladder of Loyalty SUSPECT PROSPECT SHOPPER CUSTOMER MEMBER ADVOCATE RAVING FAN Someone Is A RAVING FAN If They DO YOUR SELLING FOR YOU!
- 24. BluKo Your Top Five • Can you list your top Five A grade Customers? • Can you list your top Five C/ D grade Customers? • Where do YOU concentrate your customer service efforts?
- 25. BluKo Information is Power The 80:20 Rule Who are your top 20%? 20% 80%
- 26. BluKo Never Just Take an Order Ask QUESTIONS
- 27. BluKo Mastermind Chat • What have you got out of group coaching in addition to 1-2-1? • What have you implemented as a result of group coaching? • What has the experience of group coaching added to YOU and YOUR BUSINESS?
- 28. BluKo Six Steps to Massive Results From chaos to control Predictable cash flow Systemise for efficiency Structure for growth Well oiled machine Multiplication or acquisition MassiveResults Mastery Niche Leverage Team Synergy Results Diversification Freedom Happiness Time Cash Stability
- 30. BluKo The Only 4 Ways to Leverage Your Business Leverage Through People Systems MarketingFinance Credit Card 4695 5967 1547 1925 12/11 12/16 48-20-58 82650987
- 31. BluKo Key Performance Indicators (KPIs) • A set for each and every position • A set for each and every team • A set for each manager • A set for the company over all
- 32. BluKo HomeFUN • Complete an organisation chart for your finished company. • Create a template positional contract for others so be modelled on. • Keep a time log for the next 2 weeks - handout. • Create a list of ALL routine tasks and divide into skill/fun classifications - handout.
- 34. BluKo Your Comfort Zone You mean you can attend a seminar, learn how to change, do it for a week or two and then go back to your old and more comfortable ways.
- 35. BluKo Feel the TAPS, see the SIGNS and listen for the changes you need to make. • Remember, you learnt to walk by falling down • The same is true of life, business, sales, marketing and creating wealth • And, when you’re ready to change, apply this formula
- 36. BluKo The Identity Iceberg Results Behaviour Actions Decisions Skills Beliefs Values Identity Environment BluKo
- 37. BluKo Your Time Life’s Greatest Asset
- 38. BluKo It Creates Synergy 1+1=2, 3, 4, 5, 6 or more 1 2 3 4 5 6
- 39. BluKo 1. 2. 3.What are the top 3 things you’ve learned today? We value your feedback. Any Questions?
- 40. Thanks For Coming hello@bluko.co.uk - 0113 357 2284 - www.bluko.co.uk