Asian SaaS 2014 Q4 benchmarks
2 likes1,984 views
The majority of SaaS companies in Southeast Asia are less than 2 years old, with over a third being in their first year of business. Two thirds use a SaaS/subscription business model, with 70% deriving over half their revenue from subscriptions. Half of companies grew with little or no funding, though over a third raised over $500,000. Google Analytics is the most commonly used analytics tool, while AWS is the dominant web hosting platform and MailChimp the top marketing software. Customer support tools vary more widely, though ZenDesk is most popular, while no payment gateway dominates.
Asian SaaS 2014 Q4 benchmarks
- 1. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific 1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia 1st SaaS Business Asia survey Q4 2014 • $ are US$ • Survey was run in December 2014 among SaaS companies identified at the time in “Maps of SaaS in Southeast Asia”. • Answers are from 32 founders and/or CEOs of the companies
- 2. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific 1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia Ecosystem: age of companies 72% of regional SaaS companies are younger than 2 years old • More and more SaaS are getting started, with more than a third in their first year Based on 32 answers
- 3. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific 1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia Ecosystem: business models 2/3 of SaaS companies have SaaS/Subscriptions as key part of their business: • 24% are just getting started with the SaaS model. Consulting/ services is still the majority of their revenues • 70% of SaaS companies which make more than 50% of their revenues from subscriptions. Based on 32 answers
- 4. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific 1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia Ecosystem: funding Half of SaaS companies grew organically or with little funds. • 1 SaaS company out of 4 did not raise money so far. When adding those who raise less than $100k, it’s close to 50% of companies. • More than 1/3 of companies raised more than half a million. Based on 32 answers
- 5. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific 1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia Softwares used for Analytics and Business Intelligence …other softwares in use include: Keen.io, Geckoboard, Tableau, Periscope, AppAnnie 97% use Google Analytics 30% Mixpanel 15% KissmetricsGoogle Analytics is the clear leader for analytics Based on 32 answers
- 6. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific 1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia Technology platforms used by SaaS businesses in Southeast Asia …other include: Google Cloud, Microsoft Azure… 80% use Amazon Web Services (AWS)55% GitHub 20% Heroku AWS is the clear leader for web hosting20% Digital Ocean 10% SoftLayer Based on 32 answers
- 7. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific 1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia Marketing is done with… …other softwares in use include: HubSpot, TweetDeck, Customer.io, Mailgun, Evenesis 70% use MailChimp 30% SendGrid 20% Intercom The chimp gives high fives to Southeast Asian SaaS companies Based on 32 answers
- 8. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific 1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia Customers are taken care off with… …others include: Twitter, Zoho, Insightly, RelateIQ 30% use ZenDesk 6% UserVoice 6% FreshDesk However… 40% of SaaS companies are not using any dedicated Customer Support software. The rest love ZenDesk Based on 32 answers
- 9. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific 1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia Southeast Asian SaaS companies also use… Zopim (for 45%), Slack (40%), Salesforce (20%) Visual Website Optimiser, Optimizely, Pie And payments are fragmented with no leading gateway Paypal, iPay88, Stripe, ChargeBee, Pinpayment Based on 32 answers
- 10. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific 1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia Metrics: Conversion visitors to leads A conversion rate of 5 to 10% is standard • Only 17% of companies achieve a conversion above 20% Based on 24 answers
- 11. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific 1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia Metrics: Average Revenue Per Account Half of companies are monetising their customers between $50 to $499 a month • 16% are able to charge more than $500 a month Based on 26 answers
- 12. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific 1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia Metrics: MRR growth 79% of SaaS companies are growing at more than 10% per month Based on 23 answers
- 13. www.saasbusiness.asiaBuilding the SaaS ecosystem in Asia Pacific 1st SaaS Business Asia survey in Southeast Asia - Q4 2014 - @SaaSasia Customer Acquisition Channels split by company Every SaaS company use a unique combination of marketing channels, depending on its target customers and growth stage. Based on 32 responses