2015 benchmarking-summary
3 likes3,609 views
The 2015 Innovation Benchmarking Report, created by Innovation Leader and Innosight, provides insights from 197 corporate innovation executives about their innovation practices and challenges. Key findings indicate that most initiatives are hybrid in nature but are considered immature, with calls for better alignment of metrics and project management strategies. The report highlights significant areas such as idea generation, team structures, funding, and measurement of innovation success.
![For the complete 2015 Innovation Benchmarking Report, contact Innosight or visit InnovationLeader.com/benchmarking
“One of the key roles of the innovation leader is you have
to be able to manage upwards and talk strategy. At the
same time, you have to be working with the teams
executing the project, trying to get them inspired, and [get
them to] understand how the innovation process works on
a step-by-step basis. It’s almost like a dual life that we have
to create to be successful at innovation.”
— Moisés Noreña
Director of Strategic Innovation, Allstate
Insights from the front lines](https://image.slidesharecdn.com/kcfjlgmtncgu1gzjsjna-signature-92cb58378dc1cc72cce722331c59ed32363b85b791745bc4ca295c41e9dfd8dc-poli-150625214937-lva1-app6892/85/2015-benchmarking-summary-12-320.jpg)
![For the complete 2015 Innovation Benchmarking Report, contact Innosight or visit InnovationLeader.com/benchmarking
“There are always some ad hoc and unpredictable
elements [to innovation]….Our biggest successes all make
people squirm across the organization, make them feel
challenged. The message there is, if people are in their
comfort zones and you’ve got all this process that seems
logical and repeatable, you’re just not innovating.”
— Jason Berns,
Director of Open Innovation, Under Armour
Insights from the front lines](https://image.slidesharecdn.com/kcfjlgmtncgu1gzjsjna-signature-92cb58378dc1cc72cce722331c59ed32363b85b791745bc4ca295c41e9dfd8dc-poli-150625214937-lva1-app6892/85/2015-benchmarking-summary-14-320.jpg)
2015 benchmarking-summary
- 1. Executive Summary The 2015 Innovation Benchmarking Report, brought to you by Innovation Leader and Innosight
- 2. For the complete 2015 Innovation Benchmarking Report, contact Innosight or visit InnovationLeader.com/benchmarking • 25 questions, crafted with input from innovation executives, Innovation Leader, and Innosight • 197 qualified responses in Q4 2014, all from corporate innovation executives (no vendors, consultants, academics, etc.) • Industry clusters: Largest representation from consumer products, technology, healthcare, insurance • Large companies: 43.8 percent of respondents had revenue above $10 billion. Survey Approach
- 3. For the complete 2015 Innovation Benchmarking Report, contact Innosight or visit InnovationLeader.com/benchmarking The majority of innovation initiatives take a “hybrid approach,” looking to pursue both incremental and transformational innovation. Program Focus
- 4. For the complete 2015 Innovation Benchmarking Report, contact Innosight or visit InnovationLeader.com/benchmarking We defined five stages of program maturity, and the majority of respondents place themselves on the “immature” end of the spectrum. Full analysis and details by industry are in the report. Programs still immature
- 5. For the complete 2015 Innovation Benchmarking Report, contact Innosight or visit InnovationLeader.com/benchmarking Companies with the largest innovation teams typically had large R&D or research organizations. Breakdown by direct and indirect FTEs are in the full report. Most teams are small
- 6. For the complete 2015 Innovation Benchmarking Report, contact Innosight or visit InnovationLeader.com/benchmarking Where do ideas come from? The full report explores ideation issues, including the volume of ideas generated annually, where they come from, and what that might mean for your organization.
- 7. For the complete 2015 Innovation Benchmarking Report, contact Innosight or visit InnovationLeader.com/benchmarking Top 10 tools being used Among the other tools we asked about: visualization, social voting, and ERP. We also explored what percentage of staff are being trained in innovation techniques.
- 8. For the complete 2015 Innovation Benchmarking Report, contact Innosight or visit InnovationLeader.com/benchmarking Measuring success “Cost to kill,” or the amount spent on projects that ultimately don't move forward, is emerging as an important new metric. Report looks at how much is being spent.
- 9. For the complete 2015 Innovation Benchmarking Report, contact Innosight or visit InnovationLeader.com/benchmarking Why do projects get killed? Relationships with the business units are key to avoiding what some called “organ rejection,” or the “not invented here” syndrome.
- 10. For the complete 2015 Innovation Benchmarking Report, contact Innosight or visit InnovationLeader.com/benchmarking • Structure: How are innovation teams constructed? • Reporting: To whom does innovation report? • Teams: How big are innovation teams? • Budgets: How much is spent on nine innovation areas? • Maturity: How mature are programs, by industry? • Projects: How many projects are typically in the pipeline? • Stages: How do projects advance through each stage? • Failure Rates: What percentage of projects die? • Staffing: How are projects staffed by stage? • Training: How many staffers get innovation training? • Ideas: How many are generated, and why whom? • Metrics: How do companies gauge success and ROI? • Costs: How much time and money is spent? • More! Plus details by industry, company size, more! Also included in the Report
- 11. For the complete 2015 Innovation Benchmarking Report, contact Innosight or visit InnovationLeader.com/benchmarking 1. Defining mission/role. The “all-you-can-eat-buffet” approach to innovation, trying to do a bit of everything, is not viable long-term. 2. Avoiding the “idea avalanche.” Too many resources dedicated to sorting/ sifting ideas, not enough to developing a few high-potential ones. 3. Speed + buy-in. Finding ways to engage business unit executives and others — without getting bogged down by process and approvals. 4. Fly or die. Companies need to get better at accelerating or killing projects quickly, cheaply, and for the right reasons; most need to gather more external perspectives/market data as part of that process. 5. Aligned metrics. Identify metrics that senior management truly cares about, and avoid a measurement regime that squashes real innovation. Key challenges we identified:
- 12. For the complete 2015 Innovation Benchmarking Report, contact Innosight or visit InnovationLeader.com/benchmarking “One of the key roles of the innovation leader is you have to be able to manage upwards and talk strategy. At the same time, you have to be working with the teams executing the project, trying to get them inspired, and [get them to] understand how the innovation process works on a step-by-step basis. It’s almost like a dual life that we have to create to be successful at innovation.” — Moisés Noreña Director of Strategic Innovation, Allstate Insights from the front lines
- 13. For the complete 2015 Innovation Benchmarking Report, contact Innosight or visit InnovationLeader.com/benchmarking “You need clarity-of-mind with your management team, of what they want you to deliver. It can be hard to measure what I do, especially when it’s about relationship-building or capability-building. Not everyone is Google or Amazon, where you can tweak a search box and instantly see the results.” — Mona Vernon, VP/Data Innovation Lab, Thomson Reuters Insights from the front lines
- 14. For the complete 2015 Innovation Benchmarking Report, contact Innosight or visit InnovationLeader.com/benchmarking “There are always some ad hoc and unpredictable elements [to innovation]….Our biggest successes all make people squirm across the organization, make them feel challenged. The message there is, if people are in their comfort zones and you’ve got all this process that seems logical and repeatable, you’re just not innovating.” — Jason Berns, Director of Open Innovation, Under Armour Insights from the front lines
- 15. For the complete 2015 Innovation Benchmarking Report, contact Innosight or visit InnovationLeader.com/benchmarking Innosight is a global strategy and innovation consulting firm focusing on disruptive innovation. On the web: http://www.innosight.com E-mail: inquiries@innosight.com Twitter: @InnosightTeam Innovation Leader is an information resource for corporate innovation executives. On the web: http://www.innovationleader.com E-mail: editor@innovationleader.com Twitter: @InnoLead About the authors
- 16. For the complete 2015 Innovation Benchmarking Report, contact Innosight or visit InnovationLeader.com/benchmarking Get the full report now! For the complete 2015 Innovation Benchmarking Report, contact Innosight or visit InnovationLeader.com/benchmarking