2015 Digital Consumer Insights - What To Do About The Modern Mobile and Social Media Wielding Customer
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The document discusses the pervasive influence of mobile and social media on consumer behavior, highlighting that 84% of Americans check mobile apps first thing in the morning, often focusing on email and social networks. It emphasizes the need for brands to adapt to digital demands, ensuring that they are accessible, transparent, and responsive to customer needs. Overall, it suggests that embracing a digital mindset is crucial for businesses to stay competitive in an evolving landscape.
2015 Digital Consumer Insights - What To Do About The Modern Mobile and Social Media Wielding Customer
- 1. ANSWER ME NOW! Insights into the modern mobile and social media wielding customer
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- 4. MOBILE According to the SOASTA report 84% of Americans check mobile apps before they do anything else in the morning; of those attached to their apps, most are checking email (67%) or weather (45%) but more than one-third are checking in with social networks (40%) or news sites (35%). h$p://www.cabeau.com/blog/wp-‐content/uploads/2014/02/guy-‐checking-‐cell-‐in-‐bed.jpg
- 7. SOCIAL MEDIA 7 h$p://press.experian.com/United-‐States/Press-‐Release/experian-‐markeOng-‐services-‐reveals-‐27-‐percent-‐of-‐Ome-‐spent-‐online-‐is-‐on-‐social-‐networking.aspx
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- 9. 9 SENSORS
- 10. BIG DATA 10
- 11. GPS LOCATION 11
- 12. MOMENT OF NEED 12
- 14. I need the information right now, no matter what device I’m using. It needs to help me and, BTW, I need to find interesting and in terms I understand. GOT THAT? LOL J 14
- 15. BE FOUND 15
- 17. BE HELPFUL h$p://www.youOlitybo1o7k. com/
- 19. MOMENT OF NEED + EMOTION/LOGIC BALANCE 19
- 20. I need to know if this is the right thing to buy? Do my friends’ approve? Do the experts agree? Is it the right price? Can I get it cheaper? 20
- 21. BE THE EXPERT CHOICE 21
- 22. BE EASY 22
- 24. MOMENT OF NEED + EMOTION/LOGIC BALANCE + WHITE GLOVE LOVE 24
- 25. Why can’t I just click to buy? Or press to buy? Or snapchat to buy? I want it today, can I pick it up now? Wow, so I got it - did you ever think of doing this with it? Now I don’t like it, you better take it back. 25
- 26. BE QUICK 26
- 28. BE RESPONSIVE 28
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- 30. What did we learn today 01 02 03 Social and mobile are currently transforming all communications and marketing and going to grow exponentially. Your customers will lead your company unless you meet their digital demands. You can get ahead of the competition if you adopt a digital mindset with your communications. 30
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