University Communications: Print, Web and Multimedia Overview
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The document discusses University Communications at Notre Dame and the services they provide, including print, web, and multimedia. It outlines the departments for accounts, print, web, and multimedia. It also lists the directors of each department and examples of projects they work on, both central and campus projects. It encourages reaching out to them for needs regarding marketing plans, print materials, websites, photography, video, or social media training. It also shares some websites the reader may not know about.
University Communications: Print, Web and Multimedia Overview
- 2. • 12 years in digital • 10 years as a marketer • donschindler.com • don.schindler@nd.edu • @donschindler Don Schindler
- 3. A few years ago
- 4. University Communications Print Web Multimedia University Public Relations Communications Internal Communications Crisis Magazine
- 5. Accounts
- 6. Communications Strategy • Head of Accounts – Joe Lyphout • What is your objective/goal? • Who is your target audience? • Do you have any market research? • What is your story? • Help define your strategy • Help define your tactics • Help define your measurement • Future adjustment
- 7. Communications Tactics Email Direct Mail Newsletter Twitter Posters Linkedin Brochures Facebook Videos Search My Blogs Engine website
- 8. Print Team
- 9. Campus Projects • Print Director – Tim Legge • Dept/Program Branding • Magazines • Brochures • Annual Reports • Tickets / Programs • Special Events
- 10. Central Projects • Branding • Environments • Annual Report • Brochures • Campus Map • Content Writing
- 11. Web Team
- 12. Central Projects • Web Director – Nick Johnson • ND.edu / Emergency • Tour • Research • International • Exec Offices • Mobile • Map • Vanity URLs
- 13. Campus Projects • Conductor • Blogs • SEO Content Writing • Digital Signage • Analytics • Email
- 14. Multimedia Team
- 15. Photography
- 16. Video
- 17. Social Media
- 18. Training • Social Media Director – Julie Flory • Training – Don • Classes - Endeavor
- 19. Cost Recovery
- 20. Why we charge Salaries/Non-Labor Budget = $1.7 mil $723,000 $990,000 Central Campus
- 21. Summary • Need info on nd.edu? • Need a marketing plan? • Need print materials? • Need a website? • Need photography? • Need video? • Need social media training? • Email or call Brittany Bauer or myself and we’ll help you out.
- 22. Website you may not know about • Branding – http://onmessage.nd.edu • Conductor – http://conductor.nd.edu • Blogs – http://blogs.nd.edu • Photography – http://photos.nd.edu • Photo/Video scheduling – http://multimedia.nd.edu • Mobile – http://mobile.nd.edu • Tour – http://tour.nd.edu • Map – http://map.nd.edu • Calendar – http://calendar.nd.edu • Notre Dame Linkedin Campus Communicators Group – Search in Google or go to http://onmessage.nd.edu
- 23. • donschindler.com • don.schindler@nd.ed u Don Schindler • @donschindler