2015 digital dm guide
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This document provides an overview of the hottest jobs, skills, and trends in digital marketing for the next 12-18 months. It summarizes that data analytics, mobile/web development, social media, and content creation will be especially important. It also lists the top executive roles and other positions in high demand, along with average salary ranges. Freelance talent is expected to grow and companies need flexibility to manage resources effectively for projects. The document emphasizes the importance of recognition, perks, culture and professional development for retaining top talent.
2015 digital dm guide
- 1. AN ADVENTURE THROUGH THE HOTTEST JOBS, SKILL SETS, AND INDUSTRY TRENDS WITHIN THE NEXT 12-18 MONTHS
- 2. We know that real leaders, doers, achievers, and companies who find great success don’t get to the top by following the path most traveled. They get there by being bold, brave, and courageous. This is your National Digital Marketing Salary Guide, with insight into the hottest jobs for your team, salaries by function, and trends within the industry. This is the year to fuel up, jump in the fast lane, and beat the traffic. To get to your dream destination, you need the right people to join the ride. The next 12-18 months will revolve around strategy, data, content, and social media. It will mean creating designs that engage, words that connect, and products that change lives. This will be the map you need to get you to your final destination. Buckle up - it’s time to accelerate.
- 3. WHO’S GETTING HIREDNO ONE CAN GET YOU FROM 0 TO 60 FASTER THAN WE CAN. HERE’S OUR SHARE OF PLACEMENTS IN DIGITAL MARKETING THIS YEAR. WEB DESIGN & DEVELOPMENT MARKETING OPERATIONS ECOMMERCE & DIGITAL SEO/SEM RESEARCH & ANALYTICS CONTENT CREATION CREATIVE SERVICES SOCIAL MEDIA MOBILE & APP DEVELOPMENT EXECUTIVES
- 4. The modern marketer is here and the traditional marketer is on their way out. What does that mean for your team? It means that the new digital marketer is dynamic. They have skill sets that cross over from creative to technical and from strategy to design. Evaluateyourcurrentteam,projectneeds,andbudget-andwhen adding depth, look for a mix of these 4 essential skills from your employees.
- 5. ANALYTICS & DATA Data drives strategy and strategy steers the vision. Forward thinking digital marketing companies are using data analytics to understand customer behavior and increase website traffic and ROI. MOBILE & WEB DEVELOPMENT As technology makes its way into marketing, developmental skills like basic coding and video and web production are valuable assets to the team. The ability to build out projects from the ground up, both technically and creatively, is critical to keeping up with the pace of marketing. SOCIAL MEDIA A social strategy is the best way to be on the front lines of communication with customers. Social is one of the first touch points a consumer has with a company, and if you can get in early by listening to wants and needs of current or potential customers, you will be ahead of the competition. CONTENT DESIGN & CREATION Original content is what drives native marketing and advertising. It plays a major role in customer engagement strategy. Content creation requires an in-depth understanding of who the customers are and what they need, and the materials and design must captivate the customer. CREATIVE TECHNICAL
- 7. Chief Digital Officer Chief Marketing Officer Chief Marketing Technologist VP, Digital Marketing VP, eCommerce VP, Interactive VP, Marketing Communications 156,000 142,000 144,000 135,000 120,000 105,000 128,000 222,000 180,000 191,000 156,000 160,000 141,000 175,000 301,000 230,000 248,000 201,000 205,000 173,000 205,000 EXECUTIVES Director, SEO/SEM Director, Social Media Manager, Content Manager, SEO/SEM Manager, Social Media Manager,SocialMediaMarketing Community Manager Content Producer Copy Editor Copywriter Digital Content Strategist Proofreader SEO/SEM Analyst SEO/SEM Specialist Technical Writer Web Content Writer Web Editor 105,000 43,000 69,000 84,000 58,000 62,000 48,000 60,000 46,000 54,000 84,000 35,000 59,000 71,000 59,000 59,000 49,000 145,000 73,000 83,000 109,000 76,000 74,000 64,000 77,000 58,000 70,000 110,000 46,000 82,000 91,000 77,000 77,000 66,000 158,000 106,000 106,000 118,000 85,000 90,000 78,000 107,000 74,000 92,000 130,000 60,000 106,000 98,000 96,000 98,000 90,000 CONTENT CREATION & SOCIAL 6% 3% 10% 5% 2% LOW AVERAGE HIGH 5% 2% 3% 7% 1% 3% 2% 1% 5% 6% 5% 1% 4% 2% LOW AVERAGE HIGH
- 8. DIGITAL & INTERACTIVE Digital Media Buyer Digital Strategist Director, Digital Marketing Director, Digital Media Director, eCommerce Director, Interactive Director, Web Analytics Director, UI/UX Manager, Brand / Product Manager, Digital Marketing Manager, Digital Media Manager, Interactive Manager, Mobile Manager, Web Analytics Flash Developer Flex Developer Front End Developer HTML Developer Information Architect Interactive / Digital PM Mobile App Developer UI/UX Designer UI/UX Developer Web Developer 59,000 83,000 100,000 85,000 115,000 83,000 91,000 94,000 61,000 75,000 74,000 71,000 69,000 91,000 69,000 90,000 91,000 89,000 98,000 86,000 100,000 92,000 94,000 88,000 77,000 109,000 138,000 112,000 154,000 109,000 118,000 124,000 73,000 86,000 91,000 86,000 77,000 119,000 103,000 118,000 117,000 125,000 128,000 104,000 129,000 122,000 122,000 116,000 100,000 129,000 187,000 140,000 173,000 130,000 128,000 145,000 80,000 118,000 115,000 117,000 95,000 131,000 112,000 136,000 137,000 136,000 146,000 123,000 150,000 140,000 141,000 137,000 1% 3% 6% 2% 5% 5% 2% 5% 5% 4% 2% 6% 2% 3% 2% 3% 1% 1% 2% 6% 6% 5% LOW AVERAGE HIGH
- 9. Director, Art Director, Creative Services Manager, Creative Services Manager, Production Graphic Designer Infographic Designer Interactive Designer Mobile App Designer Package Designer Presentation Specialist Production Artist Visual Designer Web Designer Web Production Artist 68,000 81,000 59,000 71,000 63,000 59,000 76,000 81,000 69,000 53,000 45,000 60,000 67,000 46,000 92,000 131,000 76,000 93,000 78,000 77,000 89,000 93,000 90,000 70,000 51,000 76,000 83,000 60,000 136,000 185,000 101,000 110,000 93,000 96,000 113,000 117,000 108,000 86,000 65,000 92,000 112,000 87,000 CREATIVE SERVICES & PRODUCTION Manager, MarCom Manger, Operations Big Data Analyst Email Marketer Lead Generation Specialist MarCom Specialist Market Researcher Marketing Coordinator Media Planner / Analyst 92,000 66,000 93,000 82,000 103,000 70,000 49,000 40,000 53,000 121,000 78,000 109,000 108,000 135,000 91,000 65,000 57,000 65,000 144,000 105,000 128,000 136,000 148,000 100,000 71,000 75,000 89,000 OPERATIONS 1% 8% 6% 2% 2% 3% 4% 1% 2% LOW AVERAGE HIGH 3% 2% 3% 5% 6% 3% 2% 1% LOW AVERAGE HIGH
- 10. TOP 5 PLACEMENTSA LOOK AT WHAT’S MOVING FULL SPEED AHEAD As the industry’s infrastructure takes on more of a technological component, it requires positions that are both tech savvy and strategically creative. Chief Digital Officer $156,000 – $301,000 Chief Marketing Officer $142,000 – $230,000 VP, Interactive $105,000 – $173,000 VP, Digital Marketing $135,000 – $201,000 VP, eCommerce $120,000 – $205,000 EXECUTIVES Manager, Social Media Marketing $62,000 – $90,000 Digital Content Strategist $84,000 – $130,000 Content Producer $60,000 – $107,000 SEO/SEM Specialist $71,000 – $98,000 Community Manager $48,000 – $78,000 CONTENT CREATION & SOCIAL MEDIA
- 11. Web Designer $67,000 – $112,000 Director, Creative Services $81,000 – $185,000 Interactive Designer $76,000 – $113,000 Director, Art $68,000 – $136,000 Graphic Designer $63,000 – $93,000 CREATIVE SERVICES & PRODUCTION Mobile App Developer $100,000 – $150,000 UI/UX Developer $94,000 – $141,000 Web Developer $88,000 – $137,000 Director, Web Analytics $91,000 – $128,000 Interactive / Digital PM $86,000 – $123,000 DIGITAL & INTERACTIVE Manager, Operations $66,000 – $105,000 Lead Generation Specialist $103,000 – $148,000 Market Researcher $49,000 – $71,000 Manager, MarCom $92,000 – $144,000 Big Data Analyst $93,000 – $128,000 OPERATIONS
- 12. FUEL UP AND HIT THE GAS Mondo predicts the workforce mix will be 1:1 freelance to permanent in the next 3-5 years. These are the top 5 drivers, from Mondo’slatestdigitalmarketingsurvey,forhiringafreelancedigital marketing workforce: 1. Flexibility to turn resources on and off 2. Access to experts and hard to find talent 3. Seasonal or unforeseen project needs 4. Ability to try before you buy 5. Productivity The need to have a little wiggle room is satisfying for everyone. Like beingcrampedinthebackseatforacross-countryroadtrip,having a team that doesn’t fit your needs can be equally uncomfortable. The elastic workforce gives the comfort in expertise for your team without the need to buy that minivan. An extension of your crew can be the fuel you need for your project. THE ELASTIC WORKFORCE™
- 13. Keeping those who make your world go ‘round happy is a must. So how do you ensure you not only keep your top talent in their seats but still allow them to flourish within your company walls? These 4 best practices will keep your top performers happy, healthy, and hungry for more. THE RIGHT CREW FOR A SMOOTH RIDE Allow employees to see the employer investing in their time and knowledge. Letting them further their career path while having real-time impacts from knowledge gained outside of the workplace. PROFESSIONAL DEVELOPMENT First and foremost, recognize the talent. Good employees know their worth and need to feel like their company is on their side. RECOGNITION Employeesarelookingforaflexibleworkenvironment with financial, health, and social benefits. It’s key to keep employees prosperous, healthy, and happy in their day-to-day lives. PERKS A positive, energizing office culture stimulates the mind and encourages collaboration between departments and teams. CULTURE
- 14. SIT BACK RELAX AND ENJOY THE JOURNEY. With 15 years experience and more than 60,000 placements, we have a pulse on the latest trends and the most in demand creative and technical talent. Nationwide, we help clients drive their businesses forward by providing access to critical digital marketing professionals at a moment’s notice. We don’t wait for change, we are the change.