2016 IndieCommerce Institute Local Search Presentation
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The document provides a guide for indie bookstores on enhancing their local search visibility through data consistency across various platforms like Google, Bing, and social media. It emphasizes the importance of setting up Google My Business, managing local data, and utilizing local schemas for better rankings. Additionally, it includes tips on optimizing listings, page speed, and leveraging reviews.
2016 IndieCommerce Institute Local Search Presentation
- 3. Best Seller - Where’s the indie bookstore?
- 4. Specialty Book - Where’s the indie bookstore?
- 5. Classic - Where’s the indie bookstore?
- 16. LOCAL SEARCH Google Map Results Desktop
- 17. MOBILE SEARCH Google Map Results Mobile
- 18. Google Organic Search Results Desktop ORGANIC RANKINGS
- 19. BRANDED SEEP
- 20. BRANDED MOBILE
- 21. GOOGLE LOCAL - HOW DOES IT WORK
- 23. GOOGLE NEEDS DATA CONSISTENCY Make these consistent across all sources Name = Book Store Name Address = Physical Business Location Phone = Local Phone Number
- 24. GOOGLE NEEDS DATA CONSISTENCY
- 25. GOOGLE LOCAL SHORT LIST Local Search – Focus on data & brand consistency Local Data Sources: Google MapMaker Google+ Bulk Upload Google+ Local Page Optimization Bing Bulk Upload Yahoo Acxiom Localeze InfoGroup Social Profiles: Facebook Location Yelp Twitter Linkedin Other: Your Website!
- 26. GOOGLE MY BUSINESS SETUP
- 27. GOOGLE MY BUSINESS SETUP
- 28. GOOGLE MY BUSINESS SETUP
- 29. GOOGLE MY BUSINESS SETUP
- 30. GOOGLE MY BUSINESS SETUP
- 31. GOOGLE MY BUSINESS SETUP
- 32. BLUMENTHALS.COM
- 35. TIP#1: MAKE IT PRETTY OR GOOGLE WILL
- 36. TIP#1: MAKE IT PRETTY OR GOOGLE WILL
- 37. TIP#1: MAKE IT PRETTY OR GOOGLE WILL
- 38. TIP#2: GOOGLE AUTOMATICALLY CREATES PAGES
- 39. TIP#2: GOOGLE AUTOMATICALLY CREATES PAGES
- 40. TIP#2: GOOGLE AUTOMATICALLY CREATES PAGES
- 41. TIP #3: DON’T FORGET APPLE MAPS
- 42. TIP #3: DON’T FORGET APPLE MAPS Claim These For Apple Maps: Yelp Localeze Acxiom InfoUSA Factual
- 43. TIP #4: ADD LOCAL SCHEMA TO WEBSITE
- 44. LOCAL SCHEMA TEST #1
- 45. LOCAL SCHEMA TEST #2
- 46. TIP #5: PAGE SPEED MATTERS
- 47. TIP #6: WHAT ABOUT OPEN GRAPH MARKUP?
- 48. TIP #7: DON’T FORGET ABOUT REVIEWS