Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
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Max Thomas presents insights into organic search performance metrics, highlighting the differences in non-branded versus branded search ratios across various landing pages. The document provides detailed statistics such as conversion rates and search traffic distribution, emphasizing the importance of analyzing non-branded search effectiveness. A spreadsheet is available for download to further assist in evaluating these metrics.
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Google Analytics: SEO Keyword Metrics With (not provided) Data Loss
- 1. Life In A [Not Provided] World Presented by Max Thomas | March 1, 2012
- 2. First Off, Who Am I? • Name: Max Thomas • TwiNer: @ThunderMax • Title: President • LinkedIn: linked.in/maxthomas • Company: Thunder SEO • Read My Posts: bit.ly/max-‐blog
- 5. Speechless = (not provided)
- 8. You’re Right…It’s Not Perfect
- 9. SEO KPI Branded vs. Non-‐Branded Search
- 10. Overall Non-‐Branded Search Ra[o Non-‐Branded Organic Search less (not provided) / All Organic Search less (not provided)
- 11. Locate Organic Search Traffic & (not provided)
- 12. Custom Segment To Filter Branded Keywords
- 13. Include Medium “Organic” In Custom Segment
- 14. Overall Non-‐Branded Search Ra[o Non-‐Branded Organic Search less (not provided) / All Organic Search less (not provided) 4,212 – 541 / 3,346 – 541 = 76% Here, (not provided) represents 13% of traffic.
- 15. Drill Down: Landing Page Search Traffic Select View Click
- 16. Drill Down: Landing Page (not provided)
- 17. Home Landing Page Non-‐Branded Ra[o Home Non-‐Branded Organic Search less Home (not prov) / All Home Organic Search less Home (not prov)
- 18. Locate Home Organic Search Traffic
- 19. Locate Home Non-‐Branded Search Traffic
- 20. Locate Home (not provided)
- 21. Home Landing Page Non-‐Branded Ra[o Home Non-‐Branded Organic Search less Home (not prov) / All Home Organic Search less Home (not prov) 941 – 221 / 1,438 – 221 = 59%
- 22. Non-‐Branded Ra[o Comparisons Overall Site = 76% Home Page = 59%
- 23. Treat All Home (not provided) As Branded • Not Universally Recommended • Check Non-‐Branded Search Ra[o Of Available Keywords First • If Ra[o Is Very Low, Then Perhaps 100% Branded / 0% Non-‐Branded Is Possible
- 24. Non-‐Branded Ra[os By Landing Pages (LP) Site/LP Non-‐Branded Search LP 1) Home 59% LP 2) Services Page 99% LP 3) Services Page 100% 44% LP 4) Pricing Page 42% LP 5) Informa[ve Content 100% LP 6) Informa[ve Content 88% Weighted Average LP 7) Contact 6% 62% Of Search Traffic LP 8) Informa[ve Content 100% LP 9) Infographic 94% LP 10) Informa[ve Content 94%
- 25. Non-‐Branded Ra[os By Landing Pages (LP) Site/LP Non-‐Branded % (not Search provided) Overall 76% 13% LP 1) Home 59% 15% LP 2) Services Page 99% 9% LP 3) Services Page 100% 9% LP 4) Pricing Page 42% 12% LP 5) Informa[ve Content 100% 9% LP 6) Informa[ve Content 88% 15% LP 7) Contact 6% 10% LP 8) Informa[ve Content 100% 6% LP 9) Infographic 94% 6% LP 10) Informa[ve Content 94% 9%
- 26. Conversions Non-‐Branded Ra[o Completed Goals Non-‐Branded Organic Search less Comp Goals (not prov) / All Completed Goals Organic Search less Comp Goals (not prov) 38%
- 27. Non-‐Branded Ra[o Comparisons Overall Site = 76% Home Page = 59% Top 10 Landing Pages = 44% Conversions = 38%
- 28. Handy Dandy Spreadsheet Blue = Input
- 29. Mobile & (not provided)
- 30. Mobile Vs. Desktop Non-‐Branded Search Desktop Mobile Overall 53% 50% LP 1 – Home Page 16% 14% LP 2 – Content 7% 5% LP 3 – Product 59% 63% LP 4 – Careers 6% 6% LP 5 – Management 6% 3% LP 6 – Product 16% 7% LP 7 – Product 30% 29% LP 8 – Career 99% 99% LP 9 – Product 19% 24% LP 10 -‐ Product 4% 0%
- 31. Spreadsheet & Steps Visit Following URL To Download Spreadsheet & Steps: bit.ly/thunderseo-‐smx
- 32. Thank You! Ques[ons? max@thunderseo.com @ThunderMax