2017 Servers for Software-Defined Storage Brand Leader Report
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The 2017 Servers for Software-Defined Storage Brand Leader Survey highlights Cisco as the leading brand across multiple categories including market, performance, reliability, service & support, and innovation, underscoring its dominance in the software-defined storage market. Dell was recognized as the price leader, maintaining its reputation from previous surveys. The survey collected responses from 211 IT professionals to assess perceptions of brand leadership in this sector.
2017 Servers for Software-Defined Storage Brand Leader Report
- 1. Servers for Software-Defined Storage 2017 Brand Leader Survey Report
- 2. Table of Contents: 2017 Servers for Software-Defined Storage Brand Leader Survey Report Brand Leader Survey Methodology Page 3 Brand Leader Definitions Page 4 2017 Servers for Software-Defined Storage Brand Leader Survey Results Page 5 Selected Voting Organizations Represented Page 7 Respondent Title/Job Description Page 8 Respondent Data Center Environment Page 9 About Servers for Software-Defined Storage Page 11 Software-Defined Storage Applications Page 12 Servers for Software-Defined Storage Survey Summary Analysis Page 13 2017 Servers for Software-Defined Storage Market Leader Chart Page 15 2017 Servers for Software-Defined Storage Price Leader Chart Page 16 2017 Servers for Software-Defined Storage Performance Leader Chart Page 17 2017 Servers for Software-Defined Storage Reliability Leader Chart Page 18 2017 Servers for Software-Defined Storage Service & Support Leader Chart Page 19 2017 Servers for Software-Defined Storage Innovation Leader Chart Page 20 2017 vs 2016 Servers for Software-Defined Storage Market Leader Chart Page 22 2017 vs 2016 Servers for Software-Defined Storage Price Leader Chart Page 23 2017 vs 2016 Servers for Software-Defined Storage Performance Leader Chart Page 24 2017 vs 2016 Servers for Software-Defined Storage Reliability Leader Chart Page 25 2017 vs 2016 Servers for Software-Defined Storage Service & Support Leader Chart Page 26 2017 vs 2016 Servers for Software-Defined Storage Innovation Leader Chart Page 27 2017 vs 2016 Servers for Software-Defined Storage Brand Leader Survey Chart Page 28 2
- 3. Servers for Software-Defined Storage 2017 Brand Leader Survey Methodology • Brand Leader Reports are designed to measure the pulse of brand leadership in specific product categories using independent, non-sponsored surveys with at least 200 respondents. • The Servers for Software-Defined Storage brand leader survey was conducted in March, 2017. – Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from the IT Brand Pulse IT professional database. – Two hundred and eleven IT Pros responded to this survey. – Responses were collected using an online survey engine. • In each part, respondents were provided with a product category description, randomly-listed vendor choices (plus an “Other” answer choice to add a vendor, if applicable), and were asked six questions: 1. Who do you perceive as the Servers for Software-Defined Storage market leader? 2. Who do you perceive as the Servers for Software-Defined Storage price leader? 3. Who do you perceive as the Servers for Software-Defined Storage performance leader? 4. Who do you perceive as the Servers for Software-Defined Storage reliability leader? 5. Who do you perceive as the Servers for Software-Defined Storage service & support leader? 6. Who do you perceive as the Servers for Software-Defined Storage innovation leader? 3
- 5. Servers for Software-Defined Storage 2017 Brand Leader Survey 5
- 6. Respondent Profiles Servers for Software-Defined Storage 2017 Brand Leader Survey
- 7. Selected Global Voting Organizations Represented in the Survey CRH CSC NASA Ames Research Cypress Semiconductor Daybreak Game Co. Detroit Medical Center DLL Group Dominion Energy Duke University EnerCare Estee Lauder Expedia ExxonMobil EY Fed Ex Federal-Mogul Gannett General Electric General Motors Hetero Drug JBS USA Johns Hopkins Physics Lab Kaiser Permanente Kia Motors America Kingston Komatsu Limited AmeriGas American Airlines Anthem AXIS Capital AT&T Ball Aerospace Banco Piano Bank of America Banner Bank Bancolombia BARC Baylor College of Medicine BC Liquor Distribution Bosch Boston Scientific British Petroleum Capital Group Chanel CME Group Coach Coca-Cola Colliers Continental Tire Columbia University Med Ctr Cox Enterprises Kroger Co. Leggett & Platt Leidos Lockheed Martin Lowe‘s Macys Magellan Health Marubeni America McKesson Corporation Mentor Graphics Mimeo Morgan Stanley Mount Sinai Health System NASA Ames Research Center National Bank Of Greece NBC/Universal/Comcast NCR NIH NOAA NYCT Owens-Illinois Optum PPG Industries Perrigo Qorvo Quicken Loans Raytheon Ricoh Saputo Shaw Industries Spectra Energy Spectrum Brands Stanford University Staples Starbucks Swagelok TE Connectivity (Tyco) Telus Texans Credit Union Tiger Corporation T-Mobile United Health Group U.S. Bank U.S. Air Force U.S. Navy UPS Vantiv Walmart Wawanesa Williams Companies 7
- 8. Respondent Title/Job Description: 0.0% 2.8% 5.6% 7.0% 11.3% 15.5% 28.2% 29.6% 0% 10% 20% 30% 40% VAR/OEM Other Executive/Management Server Administrator/Architect Network Administrator/Architect Storage Administrator/Architect Data Center Manager IT Manager/Director March 2017 Brand Leader Survey 8
- 9. Your environment is best described as: 1.4% 4.2% 7.0% 18.3% 21.1% 47.9% 0% 20% 40% 60% Other Product Development Public Cloud/Data Center Provider Small-medium business data center High performance computing data center Enterprise data center March 2017 Brand Leader Survey 9
- 10. Summary Analysis Servers for Software-Defined Storage 2017 Brand Leader Survey
- 11. About Servers for Software-Defined Storage 11 For most of the last 20 years, enterprise storage has consisted of proprietary storage controllers and devices (HDDs) packaged together in an array. The overall solutions also included a variety of server-based data management software from the array vendor such as replication, de-duplication, snap-shots, and archiving, to name a few. Hyperscale cloud service providers changed the game by deploying on a massive scale what used to be controller-based storage array system software—plus data management software—all as industry-standard server applications. The trend is now sweeping the enterprise IT industry with dozens of block, file and object storage applications, and a new generation of servers designed for software-defined storage.
- 12. Software-Defined Storage Applications 12 □ Acronis Storage □ Amax StorMax SDS □ Atlantis USX □ Cloudian □ Compuverde □ Condusiv V-locity □ DataCore Hyper- converged Virtual SAN □ Datera □ Elastifile ■ EMC ScaleIO □ EMC ViPR □ FalconStor FreeStor □ Formation Data Systems FormationOne □ HPE StoreVirtual VSA ■ HPE Simplivity □ Hedvig Distributed Storage Platform □ IBM Spectrum Accelerate ■ IBM Cloud Object Storage □ ioFABRIC Vicinity □ Infinio Accelerator □ Maxta MxSP ■ Microsoft Storage Spaces □ NexentaStor Nexenta Edge ■ OpenStack Block Storage Cinder □ Peaxy □ Pivot3 □ Primary Data DataSphere ■ Red Hat Ceph □ Red Hat Gluster □ SanDisk ioTurbine □ SanDisk FlashSoft ■ Scality Ring □ SoftNAS □ Springpath □ StarWind Virtual SAN □ StorMagic ■ SUSE Enterprise Storage ■ Symantec Storage Foundation □ SwiftStack □ Talon Storage □ Veritas InfoScale ■ VMware vSAN ■ VMware Virtual Volumes □ Zadara Storage Server for Software-Defined Storage Respondents using Cisco UCS for this application ■
- 13. Servers for Software-Defined Storage 2017 Survey Summary Analysis • Cisco Voted Market Leader…Again – In the second annual survey covering servers for software-defined storage, Cisco, once again, was voted the Market Leader. Cisco scored big in this brand category: The spread between first and second place (Dell) was the highest among the five leader categories won by Cisco. Cisco’s sweep of five out of six categories suggests the breadth of their best-in-class capabilities is driving IT pro perception of market leadership in an ultra-competitive field. • Cisco Picked as Performance, Reliability, and Service & Support Leader – Storage is the most conservative, risk-averse segment of enterprise IT, which may indicate why the percentage of global IT pro voting leaped in 2017 for Cisco servers utilized for software-defined storage. As the dominant brand name in networking (which happens to be the second, most conservative segment), Cisco—and its UCS servers—are bolstering a reputation for outstanding performance, reliability and support. • Cisco Chosen as Innovation Leader – Servers optimized for software-defined storage are different than servers fine-tuned for business workloads. IT pros recognize Cisco as a leader in a package design and embedded networking tailored for hosting software-defined storage workloads. • Dell Selected as Price Leader – In nearly every enterprise IT brand leader survey that has included Dell, the company is named as the Price Leader. This product category is no different. For the second consecutive year, Dell was selected as the price leader for servers for software-defined storage. 13
- 14. 2017 Brand Leader Survey Results Servers for Software-Defined Storage
- 15. 2017 Market Leader Servers for Software-Defined Storage Cisco UCS Dell HPE Huawei Inspur Lenovo Quanta Supermicro Other Market Leader 41.4% 27.6% 17.2% 3.5% 1.7% 0.0% 0.0% 6.9% 1.7% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% March 2017 Brand Leader Survey Who do you perceive as the market leader for Servers for Software- Defined Storage? 15
- 16. 2017 Price Leader Servers for Software-Defined Storage 16 Cisco UCS Dell HPE Huawei Inspur Lenovo Quanta Supermicro Other Price Leader 20.7% 34.5% 15.5% 6.9% 0.0% 5.2% 3.5% 12.1% 1.7% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% Who do you perceive as the price leader for Servers for Software- Defined Storage? March 2017 Brand Leader Survey
- 17. Cisco UCS Dell HPE Huawei Inspur Lenovo Quanta Supermicro Other Performance Leader 36.8% 26.3% 17.5% 3.5% 0.0% 1.8% 0.0% 10.5% 3.5% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 2017 Performance Leader Servers for Software-Defined Storage 17 Who do you perceive as the performance leader for Servers for Software- Defined Storage? March 2017 Brand Leader Survey
- 18. 2017 Reliability Leader Servers for Software-Defined Storage 18 Cisco UCS Dell HPE Huawei Inspur Lenovo Quanta Supermicro Other Reliability Leader 36.8% 31.6% 19.3% 3.5% 0.0% 0.0% 0.0% 7.0% 1.8% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% Who do you perceive as the reliability leader for Servers for Software- Defined Storage? March 2017 Brand Leader Survey
- 19. 2017 Service and Support Leader Servers for Software-Defined Storage 19 Cisco UCS Dell HPE Huawei Inspur Lenovo Quanta Supermicro Other Service & Support Leader 38.6% 29.8% 19.3% 5.3% 0.0% 1.8% 0.0% 3.5% 1.8% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% Who do you perceive as the service & support leader for Servers for Software-Defined Storage? March 2017 Brand Leader Survey
- 20. 2017 Innovation Leader Servers for Software-Defined Storage 20 Cisco UCS Dell HPE Huawei Inspur Lenovo Quanta Supermicro Other Innovation Leader 31.0% 24.1% 13.8% 5.2% 1.7% 0.0% 3.5% 19.0% 1.7% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% Who do you perceive as the innovation leader for Servers for Software- Defined Storage? March 2017 Brand Leader Survey
- 21. 2017 vs. 2016 Brand Leader Survey Results Servers for Software-Defined Storage
- 22. Market Leader Servers for Software-Defined Storage: 2017 vs 2016 22 Cisco UCS Dell HPE Huawei Inspur Lenovo Quanta Supermicro Other 2016 25.7% 22.9% 20.0% 11.4% 5.7% 14.3% 0.0% 2017 41.4% 27.6% 17.2% 3.5% 1.7% 0.0% 0.0% 6.9% 1.7% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% Who do you perceive as the market leader for Servers for Software- Defined Storage? March 2017 Brand Leader Survey
- 23. Price Leader Servers for Software-Defined Storage: 2017 vs 2016 23 Cisco UCS Dell HPE Huawei Inspur Lenovo Quanta Supermicro Other 2016 22.9% 40.0% 17.1% 5.7% 2.9% 11.4% 0.0% 2017 20.7% 34.5% 15.5% 6.9% 0.0% 5.2% 3.5% 12.1% 1.7% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% Who do you perceive as the price leader for Servers for Software- Defined Storage? March 2017 Brand Leader Survey
- 24. Performance Leader Servers for Software-Defined Storage: 2017 vs 2016 24 Cisco UCS Dell HPE Huawei Inspur Lenovo Quanta Supermicro Other 2016 31.4% 25.7% 22.9% 5.7% 2.9% 11.4% 0.0% 2017 36.8% 26.3% 17.5% 3.5% 0.0% 1.8% 0.0% 10.5% 3.5% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% Who do you perceive as the performance leader for Servers for Software- Defined Storage? March 2017 Brand Leader Survey
- 25. Reliability Leader Servers for Software-Defined Storage: 2017 vs 2016 25 Cisco UCS Dell HPE Huawei Inspur Lenovo Quanta Supermicro Other 2016 31.4% 20.0% 34.3% 2.9% 0.0% 11.4% 0.0% 2017 36.8% 31.6% 19.3% 3.5% 0.0% 0.0% 0.0% 7.0% 1.8% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% Who do you perceive as the reliability leader for Servers for Software- Defined Storage? March 2017 Brand Leader Survey
- 26. Service and Support Leader Servers for Software-Defined Storage: 2017 vs 2016 26 Cisco UCS Dell HPE Huawei Inspur Lenovo Quanta Supermicro Other 2016 28.6% 34.3% 22.9% 5.7% 2.9% 5.7% 0.0% 2017 38.6% 29.8% 19.3% 5.3% 0.0% 1.8% 0.0% 3.5% 1.8% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% Who do you perceive as the service and support leader for Servers for Software-Defined Storage? March 2017 Brand Leader Survey
- 27. Innovation Leader Servers for Software-Defined Storage: 2017 vs 2016 27 Cisco UCS Dell HPE Huawei Inspur Lenovo Quanta Supermicro Other 2016 25.7% 20.0% 17.1% 2.9% 5.7% 28.6% 0.0% 2017 31.0% 24.1% 13.8% 5.2% 1.7% 0.0% 3.5% 19.0% 1.7% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% Who do you perceive as the innovation leader for Servers for Software- Defined Storage? March 2017 Brand Leader Survey
- 28. Brand Leader Survey Data: 2017 vs 2016 28 Servers for Software- Defined Storage Cisco UCS Dell HPE Huawei Inspur Lenovo Quanta Supermicro Other Totals 2017 Market Leader 41.4% 27.6% 17.2% 3.5% 1.7% 0.0% 0.0% 6.9% 1.7% 100% Price Leader 20.7% 34.5% 15.5% 6.9% 0.0% 5.2% 3.5% 12.1% 1.7% 100% Performance Leader 36.8% 26.3% 17.5% 3.5% 0.0% 1.8% 0.0% 10.5% 3.5% 100% Reliability Leader 36.8% 31.6% 19.3% 3.5% 0.0% 0.0% 0.0% 7.0% 1.8% 100% Service & Support Leader 38.6% 29.8% 19.3% 5.3% 0.0% 1.8% 0.0% 3.5% 1.8% 100% Innovation Leader 31.0% 24.1% 13.8% 5.2% 1.7% 0.0% 3.5% 19.0% 1.7% 100% 2016 Market Leader 25.7% 22.9% 20.0% N/A N/A 11.4% 5.7% 14.3% 0.0% 100% Price Leader 22.9% 40.0% 17.1% N/A N/A 5.7% 2.9% 11.4% 0.0% 100% Performance Leader 31.4% 25.7% 22.9% N/A N/A 5.7% 2.9% 11.4% 0.0% 100% Reliability Leader 31.4% 20.0% 34.3% N/A N/A 2.9% 0.0% 11.4% 0.0% 100% Service & Support Leader 28.6% 34.3% 22.9% N/A N/A 5.7% 2.9% 5.7% 0.0% 100% Innovation Leader 25.7% 20.0% 17.1% N/A N/A 2.9% 5.7% 28.6% 0.0% 100% March 2017 Brand Leader Survey
- 29. IT Brand Pulse IT Brand Pulse, Inc. is an analyst firm and trusted source of product testing, IT Pro research, and analysis covering data center infrastructure including servers, storage, networking, operating platforms and applications. Learn more at ITBrandPulse.com. Cheryl Parker, Director and Senior Analyst, End User Research For the past seven years, Cheryl Parker has overseen the IT Pro Research practice for IT Brand Pulse. Cheryl and her team conduct IT Brand Leader, technology adoption, and customer satisfaction surveys, as well as focus groups and custom research. Cheryl has spent more than 25 years in communications, research, PR, marketing and sales, and is a former news and sports writer for the Los Angeles Times. cheryl.parker@itbrandpulse.com. The Author