2020 GlobalSpec Media Kit

DEEP I N DUSTRY INTELLIGENCE, CUSTOMIZED MARKETING
PROG RAM S AND MEASURABLE CAMPAIGN PERFORMANCE
F OR A SM ARTER WAY TO REACH E NGINEERS.
globalspec.com/advertising
2020 MediaKit

Table of Contents
Your Audience is Here .......................................................... 3
Demographic Profile ......................................................... 4-6
Solutions Overview ................................................................7
Content Marketing Services ................................................8
Display Advertising ................................................................9
E-Newsletter Advertising ................................................10-11
Webinar Packages ............................................................... 12
Product Discovery Programs .............................................13
GlobalSpec Catalyst™ ...........................................................14
Custom Mail Products ......................................................... 15
2020 Editorial Calendars....................................................16
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.

Reach smarter.
GlobalSpec is a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow
their businesses.
Our audience of engineers and technical professionals relies on the GlobalSpec family of brands as trusted resources for content,
community and engagement at all stages of the research, design and purchasing process.
We deliver deep industry intelligence, customized marketing programs and measurable campaign performance.
YOUR AUDIENCE IS HERE

The Engineering360.com audience represents the finest engineering minds in the world. These highly educated, motivated and
engaged users are pragmatic thinkers charged with solving some of the most urgent problems in the technical, manufacturing and
mechanical sectors. Learn more about this audience, plus the reach and engagement that GlobalSpec delivers.
DEMOGRAPHICS
Americas
62%
Oceania
2%
Female
24%
Europe
13%
Africa
3%
Asia
20%
ENGINEERING360.COM AUDIENCE TRAFFIC GENDER
AGE
Male
76%
46%
34%
20%
18-34 35-49 49+
Audience Profile
Source: Omniture, Google Analytics

Audience Profile
website
e-newsletters
ad network
webinars
product alerts
high-impact
banner ads
1.2 million unique visitors/month across platform
9 million registered users
25% repeat visitors
2.3 million page views across platform
3.2 minutes average time spent
REACH ENGAGEMENT
80+ titles
5 million total subscriptions
13.5% click-through rate
9.7% open rate
50+ partner sites
15+ million impressions/month
0.1%–2.7% click-through rate
172 events in 2019
64,502 full contact leads
56% conversion rate (registrants to attendees)
1 million total subscriptions
159 alert topics
10.2% click-through rate
8.8% open rate
2.43% click-through rate for
welcome ads
DEMOGRAPHICS

Engineering360.com Registered Users
Registered Users by Top Industry Segment
Engineering/Tech Design Services....................................... 891,000+
General Manufacturing............................................................ 891,000 +
Automotive.................................................................................. 603,000+
Industrial Machinery/Tools & Equipment........................... 522,000+
Aerospace & Defense.............................................................. 468,000+
Education.......................................................................................414,000+
Oil & Gas....................................................................................... 405,000+
Utilities/Energy............................................................................324,000+
Building & Construction............................................................ 315,000+
Chemicals, Plastics & Rubber.................................................279,000+
Consumer Products/Electronics............................................270,000+
Communications -
Datacom/Telecom/Wireless/Network...................................261,000+
Instrumentation & Controls..................................................... 252,000+
Medical Equipment/Instrumentation....................................234,000+
Fabricated Metals...................................................................... 225,000+
Computers, Systems & Peripherals....................................... 216,000+
Government................................................................................. 216,000+
HVAC, Fire Control, Safety...................................................... 198,000+
Semiconductor & Electronic Components.......................... 180,000+
Biotechnology/Pharmaceuticals..............................................171,000+
Transportation...............................................................................171,000+
Paper, Printing & Textiles..........................................................126,000+
Agriculture/Forestry.....................................................................117,000+
Food & Beverage..........................................................................117,000+
Packaging Machinery..................................................................72,000+
Other...........................................................................................1,098,000+
Registered Users by Job Function
Engineering..............................................................................3,843,000+
Design......................................................................................1,611,000+
Consulting................................................................................774,000+
Process & Production.......................................................... 504,000+
Faculty, Staff, Student..........................................................306,000+
Other........................................................................................ 648,000+
Marketing/Sales..........................................................................738,000+
Technical Support/Services....................................................702,000+
Manufacturing............................................................................ 648,000+
Purchasing................................................................................... 603,000+
Research and Development................................................... 486,000+
General Corporate Management.......................................... 360,000+
Maintenance/Facilities Management...................................270,000+
Architect/Builder/Contractor................................................... 216,000+
Quality Control/Assurance........................................................171,000+
Project Management..................................................................153,000+
Other.............................................................................................. 819,000+
Average work experience of registered users is 15–19 years.
90% or users are involved in the purchasing of goods
and services.
DEMOGRAPHIC PROFILE
Registered Users by Region
Americas...................................................................................5,490,000+
EMEA...........................................................................................1,800,000+
APAC............................................................................................1,710,000+
Size of Organization
Under 100 employees......................................................................... 42%
100–500 employees........................................................................... 23%
501–1,000 employees.......................................................................... 15%
1,001–5,000 employees........................................................................5%
More than 5,000 employees............................................................. 15%
Site Statistics
Registered users (unduplicated)....................................... 9,000,000+

Data-driven solutions and measurable results.
SOLUTIONS OVERVIEW
It’s not enough to deliver the right audience and digital media strategies that allow
you to grow your business. GlobalSpec also understands the need for dedicated
support to ensure your success in today’s competitive digital marketplace.
DEDICATED CUSTOMER SUPPORT
Our customer care team will help you get started and handle all the details. We
keep it simple so you can quickly benefit from increased visibility and reach across
a variety of innovative branding, awareness and engagement solutions.
REAL-TIME REPORTING AND OPTIMIZATION
GlobalSpec’s comprehensive measurement tools allow you to review your
campaign performance in real time. Using our reporting dashboard, you can
access up-to-date information about your channels, contacts and inquiries, and
engagement—then adjust your program to achieve the maximum ROI.

Connect with your audience
through content.
GlobalSpec offers a suite of content marketing
services that help you connect to your
audience in a way they can relate to—through
valuable industry intelligence. After all,
information and insight are the fuel that drives
these motivated professionals day after day.
We even have tools to help you promote
your white papers, research reports, industry
perspectives and other content, including a
variety of social media amplification programs
and other native content.
Which content solution is right for you? We’ll
help you choose not only the type of content to
produce, but also where it should be published
- Engineering360.com, Electronics360.com, or
your own website.
SUPPLIED CONTENT
Have content, but need the audience? We’ll
post your relevant content on our site and
amplify its exposure.
CUSTOM CONTENT
We want our solution to meet your exact goals.
Work with our content services team to develop
your editorial calendar in a way that works
for you. We handle everything from content
direction to writing, production, and project
management. Content can range from a short
article to an advanced white paper or e-zine.
CONTENT MARKETING SERVICES
*GlobalSpec and TREW Marketing 2019 Smart Marketing for Engineers
90% OF ENGINEERS ARE MORE LIKELY TO DO
BUSINESS WITH COMPANIES THAT REGULARLY
PRODUCE NEW AND CURRENT CONTENT.*

Put your brand on display to
millions.
Display ads on our web properties allow
you to connect with engineers and technical
professionals across multiple industries and
disciplines, where they are searching for
critical content, information, tools and more.
Multiple opportunities are available on the
following platforms:
• Engineering360.com
• Electronics360.com
• Datasheets360.com
Other display advertising solutions include:
• Deliver your message to your target
audience across over 50 relevant sites
with our Ad Network. Receive millions of
targeted impressions each month - all with
the ease of a single media buy.
• If your focus is the Electronics channel, you
can also take advantage of our
Datasheet Promoter feature and achieve
5x the click-through rate of standard
banner ad placements.
DISPLAY ADVERTISING

Share your news with our
engaged, dedicated subscribers.
GlobalSpec e-newsletters are anything but
average, run-of-the-mill communications.
These 80+ titles are well-crafted, well-
respected resources that your targets actually
rely on as a key resource during all stages of
their buying cycle.
Each newsletter is delivered to a list of opt-
in subscribers, who are eager to read the
rich editorial content our team provides. This
includes industry trends and events, the latest
research, product news and career information.
• 60% of Engineering360.com subscribers
read our e-newsletters upon receipt.
With a highly targeted selection of
e-newsletters, you can reach the right audience
efficiently and effectively. And of course,
customized reporting allows you to gauge the
success of your e-newsletter program.
Make your e-newsletter advertising buy work
harder for you while filling your pipeline with
the engineering and technical professionals
interested in the products you deliver, from the
markets and industries you serve.
E-NEWSLETTER ADVERTISING
86% OF ENGINEERS SUBSCRIBE TO
MULTIPLE E-NEWSLETTERS

E-NEWSLETTER NAME SUBSCRIBERS
360 Careers 79,000+
5G Communications 186,000+
Acoustics & Audio Technology 35,000+
Additive Manufacturing 24,000+
Aerospace Technology 38,000+
Alternative & Renewable Energy 123,000+
Appliance Technology 23,000+
Automotive Technology 48,000+
Automotive Technology Video Edition 44,000+
Building & Design 75,000+
Building Blocks for the IoT 32,000+
Chemical Manufacturing 46,000+
Coatings & Surface Engineering 67,000+
Components for RF & Microwave 29,000+
Construction Tools & Equipment 40,000+
CR4 Daily Digest 27,000+
Creative Engineering 62,000+
Creative Engineering Video Edition 53,000+
Data Acquisition 45,000+
Defense & Security Technology 28,000+
Design & Analysis Software 56,000+
Display Technologies 33,000+
Electrical Components 118,000+
Electronic Components 72,000+
Electronic Components Video Edition 62,000+
Electronic Device Design 87,000+
Electronic Product Design 59,000+
Electronic Test Equipment 51,000+
Electronics360 135,000+
Engineering in Motion 91,000+
Engineering Management 55,000+
Entrepreneurship and the Maker 73,000+
Environmental Technology 40,000+
Fastening, Joining & Assembly 51,000+
Fluid Power Systems 72,000+
Food & Beverage Technology 23,000+
Healthcare Technology 18,000+
HVAC 52,000+
Industrial Automation 59,000+
Industrial Automation Video Edition 51,000+
Industrial MRO 24,000+
Industrial Processing Equipment 75,000+
Lab Equipment 56,000+
Light & Laser 61,000+
Machine Tools & Metal Working 64,000+
Manufacturing Technology 168,000+
Manufacturing Technology Video Edition 149,000+
Material Handling & Supply Chain Technology 40,000+
Materials Solutions 58,000+
Mechanical Components 97,000+
Mechanical Power Transmission 42,000+
Medical Equipment Design 24,000+
Medical Equipment Design Video Edition 22,000+
Military & High-Reliability Electronics 16,000+
Motion Control Components 53,000+
Motors & Drives 85,000+
Networking & Communications 46,000+
Oil & Gas Technology 39,000+
Packaging & Labeling 30,000+
Plant & Facilities Engineering 42,000+
Plastics & Resins 59,000+
Plastics Fabrication 30,000+
Power Generation & Distribution 53,000+
Power Supplies & Devices 42,000+
Process Technology 165,000+
Pump Technology 57,000+
Quality, Test & Measurement 62,000+
Robotic Systems 43,000+
Scientific Instruments 41,000+
Semiconductor & MEMS Fabrication 24,000+
Sensors & Switches 85,000+
Shock, Vibration & Noise 30,000+
Software Engineering & Programming
Languages
114,000+
Specs & Techs 786,000+
Transportation Technology 53,000+
Valve Technology 49,000+
Water & Wastewater Systems 31,000+
Wire & Cable Technology 44,000+
Wireless Technology 49,000+
E-Newsletter Titles

67% 31%OF TECHNICAL PROFESSIONALS
ATTENDED AT LEAST ONE WEBINAR
OR ONLINE EVENT IN THE PAST YEAR
OF TECHNICAL PROFESSIONALS
ATTENDED FOUR OR MORE
WEBINARS OR ONLINE EVENTS IN
THE PAST YEAR
Grow your audience by engaging ours.
Webinars provide strong demand generation opportunities and the
ability to build brand awareness, engage with your target audience
and establish thought leadership in your industry.
Your target audience also finds great value in viewing webinars. They
are convenient to attend and the events themselves are more robust,
interactive and compelling than ever before.
PUT OUR AUDIENCE AND EXPERTISE TO WORK FOR YOU.
You tell us whom you want to reach and we’ll target them via a
multichannel marketing plan included in your package. We also
provide hands-on, full-service project management that will guide
you through planning and executing your webinar. No other media
provider can match our audience reach or expertise in hosting your
webinar.
WHICH WEBINAR IS RIGHT FOR YOU?
Work with us to determine which webinar type meets your goals.
We can customize your webinar offering to make sure you maximize
your exposure and effect on your target audience of engineers and
technical professionals.
TOGETHER, WE’LL ANSWER THESE QUESTIONS:
• Do you have content, or do you need our team of technical
experts to design the topic?
• Who will present? Your in-house expert can present, or one of our
experts can present the material. Additionally, the webinar can
include a panel of experts and a moderator.
• Will this be live, partially live, or pre-recorded?
• Will video be included?
ALL WEBINARS INCLUDE:
• On demand viewing
• Amplification before and after launch
• Custom audience aggregation
WEBINAR PACKAGES

A proven way to put your products in
front of the right people.
When your target audience is searching for products and services,
they turn to Engineering360.com to get what they need without wading
through the results of general search engines.
With millions of visits each month, Engineering360.com is the
undisputed destination for sourcing and specifying the products and
services you offer. Our product discovery platform is designed to
help you get maximum exposure to these important decision-makers,
provide a cross-channel solution to promote your company, products
and services, and to generate demand.
Get your searchable product details in front of the right audience of
targeted and relevant prospects. Your product discovery program also
includes robust company profile; product announcements to promote
product releases and other news; and links to your website, technical
articles, press releases, videos, and social media channels.
FEATURES:
• Increased brand exposure to our audience of nearly 9 million
• Generate nurture ready contacts
• Drive traffic to your website
• Unearth real-time marketing insights
• Stand out amongst your competition with priority ranking
• Extend your reach with guaranteed inclusion in product alerts
Plus, extend the reach and impact of your product discovery platform
with our exclusive newsletter bundles.
PRODUCT DISCOVERY PROGRAMS

Be the catalyst that drives
engagement and sales for
your company.
Research shows that it takes anywhere from 6 to
13 touches to deliver a qualified lead to sales.*
Additionally, 60 percent of the buying process is
completed online before a prospect initiates contact
with a vendor.**
Simplify the process of nurturing these contacts -
delivering the best leads to sales, guiding prospects
through the buyer’s journey, and ultimately turning
them into customers.
GlobalSpec Catalyst™ is an email marketing platform
that makes it easy for you to create innovative, on-
target campaigns that are specifically designed to
engage with and delight an engineering and technical
audience.
This all-in-one platform simplifies the marketing
process, providing you with the tools you need to:
• Access and segment your target audience
• Set up and deploy a campaign
• Analyze the results of a specific campaign with
real-time data
• Create targeted, data-driven nurturing campaigns
FEATURES:
• Visual campaign builder with built-in reporting
and audience projections
• Extensive library of email templates designed
with technical professionals in mind
• Simple audience segmentation capabilities
• Built-in GDPR and CAN SPAM compliance and
opt-out management
• Simple, visual reporting
GLOBALSPEC CATALYST™
* Source: Online Marketing Institute
** Source: 2019 Smart Marketing for Engineers, GlobalSpec and TREW Marketing

Messages that inspire action.
Share promotions, offers, brand and product messaging with
a targeted audience of engineering, manufacturing, industrial,
technical and scientific professionals. GlobalSpec provides multiple
opportunities for you to get your message to the right audience. All
of our lists can be targeted through a variety of selection criteria
including geography, job function, job title, industry, subscriptions and
more.
Engineering360 Direct Mail - Our targeted direct mail lists will
contain your most valuable prospects, pulled from our most engaged
pool of users that want to hear from you.
Engineering360 Email List Rental - Build awareness and drive
demand among a specific audience. This program allows you to
share your email message to a targeted audience of Engineering360
users.
FEATURES DIRECT MAIL LIST RENTAL CO-BRANDED EMAIL
Customized mailing list X X X
Reporting X X
Co-branded template X
Engineering360–
branded “from” address
X
Full contact info for those
who clicked
X
Custom email products are available to GlobalSpec clients who
have reached a certain spending level with us. Contact your account
executive for details.
Engineering360 Co-branded Emails - Get all of the benefits of a list
rental product, plus introduce your message to a targeted audience
of professionals on behalf of the Engineering360 brand. Emails are
delivered in a co-branded template, from an Engineering360 email
address. Additionally, the co-brands include full contact information
for all recipients who clicked.
CUSTOM MAIL PRODUCTS

2020 Editorial Calendar
Our editorial mission is to provide coverage that spans the engineering landscape, and that helps to spark innovative and creative
thinking among readers, deepen their knowledge of the profession, and provide a range of technical resources essential to the art and
practice of engineering.
The Engineering360 and Electronics360 editorial teams deliver compelling and must-read news, in-depth feature articles, infographics,
videos, consumer electronic device teardowns and engineering reference materials. These diverse and readily accessible offerings
are tailored for professionals in critical global industries that include automotive; aerospace and defense; energy and natural
resources; life sciences; chemicals and materials; process automation; computing and networking; electronics; and manufacturing.
Our editors build content that makes connections and offers links to datasheets, product guides, reference material and standards.
The breadth and depth of the offerings is unmatched in the content delivery industry.
2020 EDITORIAL CALENDAR
MONTH INDUSTRY FOCUS HOW STUFF WORKS TECHNICAL FOCUS SPEAKING OF STANDARDS TRADESHOW COVERAGE
January Decade’s biggest
consumer electronics
innovations
Navigational aids; Charged-couple
devices and the invention of digital
photography (1970)
Robotics Cybersecurity and information
privacy
CES; DesignCon
February Intelligent
transportation; Medical
equipment design;
Integrated circuits at 60
Oxygen generation for space
travelers; Holland Tunnel
ventilation system (1920)
Power Supplies and
Devices
Railway positive train control;
Interactive Standards – Improving
Downstream Consumption
Embedded World; Medical Design &
Manufacturing (MD&M) West; MEMs &
Sensors Technical Congress
March Engineering solutions
to climate risk
Geyers geothermal plant (1960);
solar photovoltaics
Pumps and Valves Lithium-ion batteries; digital thread HIMSS20 Global Conference &
Exhibition; World Petrochemical
Conference; CERAWeek; APEC 2020
April Decade’s biggest
additive manufacturing
breakthroughts
LiDAR for autonomous vehicles; 50
years of liquid crystal displays
Display Technologies Additive manufacturing; AI for
standards development
Medicial Design & Manufcturing
(MD&M) East; 3D Print Week;
Society of Automotive Engineers
Show; Design of Medical Devices
Conference; Hannover Messe

2020 EDITORIAL CALENDAR
MONTH INDUSTRY FOCUS HOW STUFF WORKS TECHNICAL FOCUS SPEAKING OF STANDARDS TRADESHOW COVERAGE
May Decade’s biggest
automotive technology
breakthroughs
50 years of optical fiber for
telecommunications
Cybersecurity Electric scooters and e-bikes LightFair; OTC 2020; Automate 2020;
Printed Electronics Europe
June Decade’s biggest
aerospace technology
innovations; medical
device design
Maglev trains; 5G technology Process Technology Autonomous vehicles AWEA Windpower; Display Week;
North American International
Auto Show; Sensors Expo; IEEE
Transportation Electrification
Conference and Expo (ITEC); IMS
2020
July Decade’s biggest battery
technology breakthroughs
Geysers geothermal plant (1960);
solar photovoltaics
Light and Laser Canoes and kayaks
August Robotics in manufacturing;
Challenges with rare
earths
Isopropyl alcohol and the birth of
the petrochem industry (1920)
Plastics Fabrication AI for robotics; digital threading Center for Automotive Research
Management Briefing Seminars
September Connected home; Tablet
trend
Ground effect vehicles; hydrofoils 5G Communications Backup diesel generators Solar Power International; European
Microwave Week 2020
October Decade’s biggest medical
equipment breakthroughs
Mechanical and non-contact
braking systems
Networking and
Communications
Exoskeletons and exosuits ECIA Executive Conference; Weftec
2020
November Semiconductors and
the automotive sector;
Innovations that enabled
5G
100 years of commercial radio
(KDKA Pittsburgh)
Intelligent
Infrastructure
Radio broadcasting systems Fabtech; PackExpo International
December Designing for product
security; Industrial water
quality management;
Biggest engineering
challenges of the 2020s
Sharing economy and engineering Artifical Intelligence Reverse osmosis water
treatment
PowerGen International

globalspec.com/advertising
For more information about GlobalSpec:
Visit: globalspec.com/advertising
Call: 800.261.2052
Email: sales@globalspec.com
Fax: 518.880.0250
201 Fuller Road
Suite 202
Albany, NY 12203

2020 GlobalSpec Media Kit

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2020 GlobalSpec Media Kit