![STRENGTHS
Characteristics of the business or a team
that give it an advantage over others in
the industry.
Positive tangible and intangible
attributes, internal to an organization.
Beneficial aspects of the organization
or the capabilities of an organization,
which includes human competencies,
process capabilities, financial
resources, products and services,
customer goodwill and brand loyalty.
Examples - Abundant financial resources,
Well-known brand name, Economies of
scale, Lower costs [raw materials or
processes], Superior management talent,
Better marketing skills, Good distribution
skills, Committed employees.
WHAT IS SWOT ANALYSIS?](https://image.slidesharecdn.com/2-220225053131/85/2-1-skill-org-analysis-10-320.jpg)
2.1 skill org analysis
- 2. PROJECT IDENTIFICATION & SCREENING: ORGANIZATIONAL ANALYSIS Objectives Alternative Project Possibilities SWOT Internal External Brainstorming Criteria Screening Candidate Project Proposals
- 3. WHAT IS PROJECT ORGANIZATION? • The project organization – is the structure of the project. It’s created separately, with specialists and workers from various departments. – is a process – provides the arrangement for decisions on how to realize a project. – It decides the project’s process: planning how its costs, deadlines, personnel, and tools will be implemented. – is then presented to the project stakeholders. • These personnel work under the project manager. AREAS OF RESPONSIBILITY • There are three areas of competence and responsibility in a project organizational structure: – project leadership, – the project team and – the project board. • The project leadership is responsible for the management of the project, and the project team implements the project. • The project board is the decision-making body that defines project success and whether or not a project must be canceled.
- 4. TYPES OF PROJECT ORGANIZATIONAL STRUCTURES • There’s a variety of project organizational structures. Here are three: • Functional • is when the organizational departments are grouped by areas of specialization. • In this case, the project is usually executed in a silo environment. • Projectized – is when the entire organization is organized by the project. • Matrix – has teams report to both a functional manager and project manager, sort of a hybrid of the previous two structures. • Organic – project organization embraces flexibility. • Virtual – is when the project manager is the hub in the network. • Multi-division – means that functional groups are decentralized.
- 6. ORGANIZATIONAL ANALYSIS • A Resource-Based Approach to Organizational Analysis – concerned with identifying and developing an organization’s resources and competencies • Resources – an organization’s assets and – are thus the basic building blocks of the organization – tangible, intangible • Capabilities – refer to a corporation’s ability to exploit its resources – consist of business processes and routines – that manage the interaction among resources to turn inputs into outputs
- 7. CORE AND DISTINCTIVE COMPETENCIES • Core competency – a collection of competencies that cross divisional boundaries, – is wide-spread throughout the corporation and – is something the corporation does exceedingly well • Distinctive competency – core competencies that are superior to those of the competition
- 8. USING RESOURCES TO GAIN COMPETITIVE ADVANTAGE 1. Identify and classify resources in terms of strengths and weaknesses 2. Combine the firm’s strengths into specific capabilities and core competencies 3. Appraise profit potential—Are there any distinctive competencies? 4. Select the strategy that best exploits the firm’s capabilities and competencies relative to external opportunities 5. Identify resource gaps and invest in upgrading weaknesses
- 9. SWOT Analysis Oppurtunity Threats Strengths Weakness Acronym for Strengths, Weaknesses, Opportunities, and Threats. Technique is credited to Stanford University in the 1960s and 1970s. Planning tool used to understand Strengths, Weaknesses, Opportunities, & Threats involved in a project / business. Used as framework for organizing and using data and information gained from situation analysis of internal and external environment. Technique that enables a group / individual to move from everyday problems / traditional strategies to a fresh perspective. TOOLS FOR ORG ANALYSIS: SWOT WHAT IS SWOT ANALYSIS?
- 10. STRENGTHS Characteristics of the business or a team that give it an advantage over others in the industry. Positive tangible and intangible attributes, internal to an organization. Beneficial aspects of the organization or the capabilities of an organization, which includes human competencies, process capabilities, financial resources, products and services, customer goodwill and brand loyalty. Examples - Abundant financial resources, Well-known brand name, Economies of scale, Lower costs [raw materials or processes], Superior management talent, Better marketing skills, Good distribution skills, Committed employees. WHAT IS SWOT ANALYSIS?
- 11. OPPORTUNITIES WHAT IS SWOT ANALYSIS? Chances to make greater profits in the environment - External attractive factors that represent the reason for an organization to exist & develop. Arise when an organization can take benefit of conditions in its environment to plan and execute strategies that enable it to become more profitable. Organization should be careful and recognize the opportunities and grasp them whenever they arise. Opportunities may arise from market, competition, industry/government and technology. Examples - Rapid market growth, Rival firms are complacent, Changing customer needs/tastes, New uses for product discovered, Economic boom, Government deregulation, Sales decline for a substitute product .
- 12. WEAKNESSES Characteristics that place the firm at a disadvantage relative to others. Detract the organization from its ability to attain the core goal and influence its growth. Weaknesses are the factors which do not meet the standards we feel they should meet. However, weaknesses are controllable. They must be minimized and eliminated. Examples - Limited financial resources, Weak spending on R & D, Very narrow product line, Limited distribution, Higher costs, Out-of-date products / technology, Weak market image, Poor marketing skills, Limited management skills, Under-trained employees. WHAT IS SWOT ANALYSIS?
- 13. SWOT ANALYSIS - THREAT ! THREATS WHAT IS SWOT ANALYSIS? External elements in the environment that could cause trouble for the business - External factors, beyond an organization’s control, which could place the organization’s mission or operation at risk. Arise when conditions in external environment jeopardize the reliability and profitability of the organization’s business. Compound the vulnerability when they relate to the weaknesses. Threats are uncontrollable. When a threat comes, the stability and survival can be at stake. Examples - Entry of foreign competitors, Introduction of new substitute products, Product life cycle in decline, Changing customer needs/tastes, Rival firms adopt new strategies, Increased government regulation, Economic downturn.
- 14. Management • When supervisor has issues with work output • Assigned to a new job • New financial year – fresh targets • Job holder seeks to improve performance on the job 1 Business Unit 2 • When the team has not met its targets • Customer service can be better • Launching a new business unit to pursue a new business • New team leader is appointed Company • When revenue, cost & expense targets are not being achieved • Market share is declining • Industry conditions are unfavorable • Launching a new business venture 3 WHO NEEDS SWOT ANALYSIS?
- 15. Goods & Services Evaluation Brainstorming Meetings Strategic Planning Product Evaluation Competitor Evaluation Personal Development Planning Decision Making Product Launch Effectiveness in Market Who needs SWOT Analysis? SWOT Analysis is also required for / during...
- 16. 3. Prepare Action Plans 2. Perform SWOT Analysis & Document 1. Analyse Internal & External Environment HOW TO CONDUCT SWOT ANALYSIS?
- 17. HOW TO CONDUCT SWOT ANALYSIS? 1. Analyse Internal & External Environment