22 s4 i brainstorming final
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Brainstorming is a technique used to generate creative ideas and solutions to a problem in a group setting. It aims to produce a list of potential solutions through discussion without filtering ideas. The benefits are that it pools the experience and creativity of a team to provoke new ideas. Brainstorming works best with groups of 5-10 people and takes 15-20 minutes. It involves writing down individual ideas on post-it notes which are then placed on a board and discussed to generate further ideas.
22 s4 i brainstorming final
- 1. © ABCi 2019 What is Brainstorming? Brainstorming is a technique to encourage creative thinking. It aims to generate a list of ideas that may be solutions to a specific problem, question or issue. What are the benefits of using this tool? Brainstorming enables you to pool the experience and creativity of the whole team. The benefit of group brainstorming is that you are able to ‘provoke’ new ideas through discussion so that those crazy ideas move towards something that might be more practical to start testing. Everybody’s voice is heard so it’s great for team-building too. This technique may be used in conjunction with convergent thinking techniques such as Affinity Diagrams and Ease / Benefit Analysis to organise and prioritise ideas. Who needs to be involved? Include anybody who is involved in the process that you are looking out. This could include staff, leaders, service users or key stakeholders – This may be done in groups of between 5-10 people to allow space and time for discussion What resources do I need? • Flip Chart • Post It Notes & pens • Wall space or flipchart stand • Comfortable environment • 15-20 minutes BrainstormingABC improvement iSkills for When would you use this? Brainstorming may be used when you want to generate lots of ideas to solve a problem. It may be used as part of a ‘Snorkel’ process to generate, organise and prioritise ideas How do you do it? Step 1: Describe the process briefly to participants. Outline the problem under discussion and ask participants to generate as many ideas for solutions as possible. The wilder and wackier the better – it is important that no ideas are filtered out at this point. Step 2: Give participants quiet time at he start of the session to write down as many of their ideas – one idea per post-it note. This often takes around 5-10 minutes and there is no limit to the number of ideas generated Step 3: Ask people to outline their idea as they place it on the flipchart and facilitate discussion in order to provoke new ideas or move ideas elsewhere Step 4: See also Affinity Diagrams, Ease / Benefit Analysis Improvement Skills Guides to organise and prioritise your ideas NB – Alternatively – ask each person to come up with a new idea and keep circulating participants until the ideas run out!
- 2. © ABCi 2019