3 Steps for Internet Marketing
- 1. A New Way to Market :-) A Three-Step Program for Saving & Growing Your Business in This Crazy Economy
- 2. Did you know there are 1,900 people searching the term ‘cedar creek lake real estate’ and another 1,000 people searching ‘cedar creek realty’?
- 3. Is your business easy to find online?
- 4. Are you active in all the places where your target customers hang out online?
- 5. Why not?
- 6. Truth: Marketing has shifted from a one-way broadcast to a multi-point conversation
- 7. 97% of consumers use online searches when researching products or services
- 8. 78% of consumers trust peer recommendations
- 9. Only 14% trust ads
- 10. And 25% of people “Liked” a Facebook page because they wanted a Special or Discount
- 11. The new “word of mouth” is online social media like Facebook and Twitter
- 12. Facebook and Twitter have 700,000,000 members combined
- 13. Those members seek and make recommendations for products, services & experiences for friends & followers
- 14. The fastest growing demographic among Facebook users is... 35 to 65 year-old women
- 15. How do we engage our target market? We craft posts!
- 16. 6 Ways to craft posts. 1. Personal Touch 2. Social Proof 3. Obvious Offer 4. Something to Search 5. Value Add 6. The Question
- 17. The key is consistency. Post at 8am, 12pm and 7pm Monday - Sunday
- 18. YouTube is now the second largest search engine
- 19. YouTube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos
- 20. According to ComScore, YouTube has 50% more searches than Yahoo! and 180% more searches than Bing.
- 21. People go there to look for videos to answer their questions, show them how to do something, or review a product or business
- 22. There are more than 200,000,000 blogs
- 23. People are more likely to visit blogs that align with their interests because blogs are non-selling environments
- 24. Whether you know it or not, your prospects & customers are using social media
- 25. 91% of Americans have mobile phones
- 26. 20% of them (about 45 million people) have phones with Internet capability
- 27. 152 billion mobile text messages are sent each month
- 28. 90% of text messages are read within one minute of receipt
- 29. Do you have a plan for using mobile phone marketing for your business?
- 30. Are you still spending money on Yellow Pages, Newspaper inserts & other old-school media?
- 31. 24 of the 25 largest newspapers experienced record declines in circulation in the past year
- 32. Why are the Yellow Pages like Nursing Homes?
- 33. They’re shockingly expensive, few people under 70 use them, and many who do are a little out of it
- 34. According to Yahoo! 92% of all business searchers start looking online, either at home or on their mobile phones
- 35. Marketing online isn’t an option anymore — it’s a requirement
- 36. It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved
- 37. Marketing online is no longer just about having a Web site where people come to find your business
- 38. It’s about going where they are online and setting-up tables in those locations
- 39. Good news: Only 26% of small businesses have invested any time or effort in marketing online
- 40. There is still time to get established before it’s too late
- 41. How?
- 42. Three steps: Get out there and get found Engage Follow up
- 43. Get out there & get found Google is important but there are about 50 other key places you need to get found
- 44. Get out there & get found But it’s not “set and forget.” You need to stay fresh
- 45. Get out there & get found Internet search engines, directories & social media are like big grocery stores
- 46. Get out there & get found There’s a “sell by” date on almost every piece of information out there
- 47. Get out there & get found If you’re not delivering something new on a regular basis, you’re going to get knocked off
- 48. Engage Once you get found, engage with your prospects on their terms.
- 49. Engage Get them to follow you on Twitter, friend you on Facebook or subscribe to your YouTube channel
- 50. Engage Then start offering more insightful information, expert perspective, recommendations, news, coupons, membership privileges…
- 51. Engage Build relationships Earn their trust Earn their business
- 52. Follow Up Continue to engage & follow up
- 53. Follow Up Continue to provide valuable information Continue to make offers
- 54. Follow Up It costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you
- 55. Follow Up The quickest way to start mobile marketing? Follow up with mobile text messages
- 56. Recap: Get out there and get found Engage Follow up
- 57. What are the keys to a successful online marketing program for your business?
- 58. Get started right now
- 59. Build your program incrementally to control costs
- 60. Integrate all the elements so they amplify each other— search engines, video, social media, mobile marketing
- 61. Do it with zero extra work on your part
- 62. That’s where I come in.
- 63. Step one: Get out there & get found
- 64. Your Custom Web Presence or Strategic Video Positioning or Custom Facebook Welcome
- 65. Create a specially optimized mini- Website to build your personal brand Create videos to establish you as an expert within your industry Create a professional Facebook Business Page to increase your “Likes” with a Strategic Day-to-Day Plan of Action
- 66. Custom Website $750 20 Videos and Fully Optimized YouTube $1,500 The Perfect Facebook Page $300
- 67. Custom Website $500 20 Videos and Fully Optimized YouTube $500 The Perfect Facebook Page $300 Today Only $1,000
- 68. Let’s get started right now
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