Smmm consultant sales_presentation
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The document discusses the importance of online marketing for businesses. It notes that 97% of consumers now use online searches to research products and services, and that social media platforms like Facebook and Twitter have over 700 million combined members seeking recommendations. The document recommends that businesses get found online through search engines and directories, engage with customers on social media, and follow up with potential customers over time through email and mobile marketing.
Smmm consultant sales_presentation
- 2. Is your business easy to find online ?
- 3. Are you active in all the places where your target customers hang out online?
- 4. Do you have an easy, automated way to follow up with them over time ?
- 5. Why not?
- 6. Truth: Marketing has shifted from a one-way broadcast to a multi-point conversation
- 7. 97% of consumers use online searches when researching products or services
- 8. 78% of consumers trust peer recommendations
- 9. Only 14% trust ads
- 10. The new “word of mouth” is online social media like Facebook and Twitter
- 11. Facebook and Twitter have 700,000,000 members combined and still counting…
- 12. Those members seek and make Recommendations for products , services & Experiences for friends & followers
- 13. The fastest growing demographic among Facebook users is... 35 to 65 year-old women
- 14. You Tube is now the second largest search engine
- 15. You Tube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos
- 16. People go there to look for videos to answer their questions , show them how to do something, or review a product or business
- 17. There are more than 200,000,000 blogs
- 18. People are more likely to visit blogs that align with their interests because blogs are non-selling environments
- 19. Whether you know it or not, your prospects & customers are using social media
- 20. 91% of Americans have mobile phones
- 21. 20% of them (about 45 million people) have phones with Internet capability
- 22. 152 billion mobile text messages are sent each month
- 23. 90% of text messages are read within one minute of receipt
- 24. Do you have a plan for using mobile phone marketing for your business?
- 25. Are you still spending money on Yellow Pages, Newspaper inserts & other old-school media?
- 26. 24 of the 25 largest newspapers experienced record declines in circulation in the past year
- 27. Why are the Yellow Pages like Nursing Homes?
- 28. They’re shockingly expensive , few people under 70 use them, and many who do are a little out of it
- 29. According to Yahoo! 92% of all business searchers start looking online , either at home or on their mobile phones
- 30. Marketing online isn’t an option anymore — it’s a requirement !
- 31. It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved
- 32. Marketing online is no longer just about having a Web site where people come to find your business
- 33. It’s about going where they are online and setting-up tables in those locations
- 34. of small businesses have invested any time or effort in marketing online Only 26% Good news:
- 35. There is still time to get established before it’s too late
- 36. How?
- 37. Three steps: Get out there and get found Engage Follow up
- 38. Google is important but there are about 50 other key places you need to get found Get out there & get found
- 39. But it’s not “set and forget.” You need to stay fresh Get out there & get found
- 40. Internet search engines , directories & social media are like big grocery stores Get out there & get found
- 41. There’s a “sell by” date on almost every piece of information out there Get out there & get found
- 42. If you’re not delivering something new on a regular basis, you’re going to get knocked off the shelf by someone else who is Get out there & get found
- 43. Once you get found, engage with your prospects on their terms. Engage
- 44. Get them to follow you on Twitter , friend you on Facebook or subscribe to your YouTube channel Engage
- 45. Then start offering more insightful information, expert perspective, recommendations , news , coupons , membership privileges… Engage
- 46. Build relationships Earn their trust Earn their business Engage
- 47. Follow Up Continue to engage & follow up
- 48. Follow Up Continue to provide valuable information Continue to make offers
- 49. Follow Up It costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you
- 50. Follow Up The quickest way to start mobile marketing? Follow up with mobile text messages
- 51. Recap: Get out there and get found Engage Follow up
- 52. What are the keys to a successful online marketing program for your business ?
- 53. Get started right now
- 54. Build your program incrementally to control costs
- 55. Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing
- 56. Do it with zero extra work on your part
- 57. That’s where we come in .
- 58. OPTIONAL CLOSE #1 - BLUEPRINT
- 59. Step one: Your Blueprint
- 60. Complete marketing assessment Which elements Where to start How to build incrementally How to do it with zero extra work Measure results
- 61. Just like landscape design or remodel design Your plan to keep & execute however you wish
- 62. One time cost of $499
- 63. Let’s get started right now
- 64. OPTIONAL CLOSE #2 - MINI-SITE + LOCAL DIRECTORIES
- 65. Step one: Get out there & get found Your Custom Web Presence
- 66. Your Custom Web Presence + Strategic Local Directory Profiles
- 67. Create a specially optimized mini-Website Establish your profile in 30+ key online directories including Google Add to and refresh every month to produce incremental ongoing results
- 68. Set-up fee of $199 Monthly fee of $299 Sign up today $498 ( Set-up + first month )
- 69. But For being our key client, your first month setup with fees ON US! You have the chance to enjoy 30-days Free Trial
- 70. If You’re Happy on our delivery, we will start billing you on 2 nd month onwards. If you’re not, we won’t do any billing instead we appreciate very much you tried out our offer.
- 71. Let’s get started right now