3 Tips To Get The Most Out Of Pardot Reporting
Download as PPTX, PDF1 like6,259 views
The document offers three key tips for maximizing Pardot reporting, emphasizing the importance of selecting appropriate metrics based on marketing objectives and segmenting data effectively. It also points out the need to differentiate between various forms and emails, suggesting standardized tags for better organization and retroactive analysis. Additionally, it encourages users to monitor trends and provides resources for further B2B marketing content.
3 Tips To Get The Most Out Of Pardot Reporting
- 1. 3 Tips to Get the Most Out of Pardot Reporting March 26, 2015
- 2. Pamela Whitham Brainrider Programs Director • Pardot, Eloqua, Hubspot, Marketo, Act-On • Pardot Certified Consultant Nice to Meet You! ca.linkedin.com/in/PamelaWhitham/ @PamelaWhitham
- 3. Use the Right Tool For the Job • Aggregated Data • Prospect Data • Opportunity Data Tip 1
- 4. Marketing Objectives vs. Diagnostic Metrics Plan What to ReportTip 2 Quality Website Visitors Identified Prospects Engaged Leads Identified Sales-Ready Leads
- 5. What criteria do you want to sort metrics by: …and How to Organize the Data • Product • Geography • Channels • Objective • Segment • Type
- 6. Not All Forms Are Created Equal Forms PPC Forms Nurture Forms Whitepapers How To Guides Sales-Ready Forms Demo Request Pricing Request Website Forms Nurture Forms Whitepapers How To Guides Sales-Ready Forms Demo Request Pricing Request
- 7. Not all Emails Are Created Equal Emails Nurture Emails Newsletter Webinars PDF Download Notification Emails Auto Responders Webinar Reminders Sales Offer Emails Multi Sales Offer Single Sales Offer
- 8. Use Names & as FiltersTip 3
- 9. • Segment: Pardot • Segment: Wordpress • Objective: Sales-Ready • Objective: Nurture • Type: Whitepaper • Type: Webinar …and Standardized Tags as Filters Extra Tip: If you’re looking to retroactively organize Pardot. I recommend Tagging!
- 11. Right Tool For the Job Plan What to Report Use Names & Tags to Filter To Recap the Tips
- 12. Bonus Tip: Set-up to Watch Trends
- 13. Contact me directly at Pamela@Brainrider.com For more B2B Marketing content: @Brainrider linkedin.com/company/Brainrider plus.google.com/+Brainrider Brainrider Services Website Design & Development Pardot Optimization & Implementation Marketing Content Lead Generation & Nurturing Campaigns Reporting Q&A and More Resources
Editor's Notes
- #7: Add in channel, obj, name call out