324049112-Kelompok-1-Presentation-Identifying-Problems-Research-Gap.pptx
- 1. ACHMAD FAUZAN ALFANSURI TERRA ANDI PASOMAH
- 2. RESEARCH GAP Missing element in the existing research literature that we can fill with our research approach to make our manuscript publishable
- 3. IDENTIFYING PROBLEMS & RESEARCH GAP 1.Literature Review 2.Type of Scientific Literature 3.The Analysis of Literature 4.The Critical Analysis of Reasoning
- 5. LITERATURE REVIEW Step by step process that involves the identification of published and unpublished work from secondary data sources on the topic of interest, the evaluation of this work in relation to the problem, and the documentation of this work (SEK, 2010)
- 6. LITERATURE REVIEW WHY DISCOVE R DETERMIN E UNDERSTAN D WHAT RESEAR CH CRITICAL APPRAISA L WRITIN G Source : Allyson Skene. The Writing Centre, University of Toronto at Scarborough LR
- 7. LITERATURE REVIEW : CONDUCT AND WRITE 1. Choose a topic 2. Decide on the scope of your review 3. Select the databases you will use to conduct your searches 4. Conduct your searches and find the literature 5. Review and Evaluate the literature
- 9. SCIENTIFIC LITERATURE Part of the scientific publications that shows empirical and theoritical work in the natural and social sciences, and within the academic field and often abbreviated as the literature
- 10. SCIENTIFIC LITERATURE “A tool of no less importance than a research instrument. The well-organized publication of scientific literature is a necessary condition for high efficiency of scientific effort.” (Pravda, Dec. 15, 1966 p.2)
- 11. SCIENTIFIC LITERATURE : TYPE OF SL SCIENTIFIC LITERATURE PRIMARY LITERATURE SECONDARY LITERATURE TERTIARY LITERATURE GREY LITERATURE
- 13. Source: Sekaran, Uma. 2003. Research Methods for Business: A Skill Building Approach 4th RESEARCH PROCESS MODEL
- 14. LITERATURE SEARCH (COOPER & SCHINDLER, 2014) Literature search has five steps: 1. Define your management dilemma or management question. 2. Consult encyclopedias, dictionaries, handbooks, and textbooks to identify key terms, people, or events relevant to your management dilemma or management question. 3. Apply these key terms, names of people, or events in searching indexes, bibliographies, and the Web to identify specific secondary sources. 4. Locate and review specific secondary sources for relevance to your management dilemma. 5. Evaluate the value of each source and its content.
- 15. EVALUATING INFORMATION SOURCES (COOPER & SCHINDLER, 2014) • the explicit or hidden agenda of the information source Purpose • the breadth and depth of topic coverage, including time period, geographic limitations, and the criteria for information inclusion. Scope • the level of the data (primary, secondary, tertiary) and the credentials of the source author(s) Authority • the characteristics and background of the people or groups for whom the source was created Audience • how the information is presented and the degree of ease of locating specific information within the source Format
- 17. THE PROBLEM-DEFINITION PROCESS STEPS (ZIKMUND ET AL, 2010) 1. Understand the business situation – identify key symptoms 2. Identify key problems from symptoms 3. Write managerial decision statement and corresponding research objectives 4. Determine the unit of analysis 5. Determine the relevant variables (dependent / independent variable) 6. Write research questions and/or research hypotheses
- 18. THE PROBLEM-DEFINITION PROCESS STEPS Firm's Situation Symptoms Probable Problem Decision Statement 22 year old neighborhood swimming association seeks research help *Declining membership for 6 years *Increased attendance at new water park *Less frequent usage among members Swim facility is outdated and does not appeal to younger families. Younger families and children have a negative image to pool. Their old market is aging What things can be done to energize new markets and create a more favorable attitude toward the association?
- 19. THE PROBLEM-DEFINITION PROCESS STEPS Decision Statement Research Objectives Research Questions Research Hypotheses What things can be done to energize new markets and create a more favorable attitude toward the association? Determine reasons why families may choose to join or not join a swim club. How do the type of facilities and pricing relate to family attitudes towards a swim facility? Child-friendly pool designs are positively related to attitudes towards the facility. Flexible pricing policies are positively related to attitudes towards the facility.
- 20. A SEARCH STRATEGY FOR EXPLORATION (COOPER & SCHINDLER, 2014) • Discovery and analysis of secondary sources. Published studies (usually focused on the results of surveys or on case studies featuring one or a few incidents). Document analysis. Retrieval of information from organization’s database(s). • Interviews with those knowledgeable about the problem or its possible solutions (called expert interviews ). • Interviews with individuals involved with the problem (called individual depth interviews , or IDIs). • Group discussions with individuals involved with the problem or its possible solutions (including informal groups, as well as formal techniques such as focus groups or brainstorming).
- 21. REFERENCES 1. Cooper, Donald R., and Pamela S. Schlinder. 2014. Business Research Methods. 12nd Ed. McGraw-Hill International Edition 2. http://encyclopedia2.thefreedictionary.com/Scientific+Literature 3. https://www.um.edu.mt/__data/assets/file/0006/42981/The_different_types_of_scientific_li terature.pdf 4. Sanusi, Anwar. 2012. Metodologi Penelitian Bisnis. Salemba Empat 5. Scientific Literature, Wikipedia https://en.wikipedia.org/wiki/Scientific_literature#Types_of_scientific_publications 6. Sekaran, Uma. 2003. Research Methods for Business: A Skill Building Approach 4th Edition. John Wiley 7. Sekaran, Uma, and Roger Bougie.2010. 5th edition Research Methods for Business – A Skill Building Approach. John Wiley 8. Skene, Allyson. The Writing Centre, University of Toronto at Scarborough 9. Literature Review: Conducting & Writing: Steps for Conducting a Lit Review, http://libguides.uwf.edu/c.php?g=215199&p=1420520 10. Zikmund, William G, Barry J. Babin, Jon C. Carr, and Mitch Griffin. 2010. Business Research Method 8th Edition