SlideShare a Scribd company logo
IDEASFOR BETTER
PUSH NOTIFICATIONS
35
38m ago
38m ago
Push Notifications Best Practices
If you want push notifications to be more
effective, then they need to be:
• Timely: The user’s behavior, location, or preference triggers the notification
• Personal: The content of the push appeals to the user as an individual
• Actionable: The push makes it clear what the user should do next
Tell users their input is invaluable01.
Pique curiosity02.
Help users meet goals03.
Issue a challenge or make
an assumption
04.
05. Use selective capitalization
for scanning
Nudge users when they go inactive06.
Remind users to complete an action07.
Announce an exciting update08.
Use flattery09.
Align yourself with authority10.
Be conversational11.
Ping users about a price change12.
13. Encourage users to do more
with your app
Word a reminder differently14.
Evoke self-reflection15.
Make a joke16.
Be absurd and playful17.
Use hyper-specific copy18.
Make users feel like an insider19.
Hype an upcoming event20.
Be insolent or profane21.
Ask a simple question22.
Create a sense of urgency23.
24. Specify geofences and
target locations
Be self-referential or “meta”25.
Ask for a rating or review26.
Show a message preview27.
Set up an irresistible story28.
Tell users when friends are active29.
Use emojis30.
Make personalized suggestions31.
Promote a limited-time offer32.
Make personalized suggestions33.
Be extra kind and polite34.
Highlight a featured item in a digest35.
https://clevertap.com/blog/push-notification-best-practices/
THE INTELLIGENT MOBILE MARKETING PLATFORM
www.clevertap.com
Read More About Effective
Push Notifications:

More Related Content

PPTX
Smart retail technology
PPTX
Airbnb Experience Target Consumer
PDF
Best Practices For Push Notifications.pdf
PDF
The Anatomy of a Perfect Push Message
PPTX
5 rules to make great push notifications!
PPT
A Guide to using Push notifications
PPT
83 PushNotifications
PDF
How Mobile In-App Notifications Is The CTA?
Smart retail technology
Airbnb Experience Target Consumer
Best Practices For Push Notifications.pdf
The Anatomy of a Perfect Push Message
5 rules to make great push notifications!
A Guide to using Push notifications
83 PushNotifications
How Mobile In-App Notifications Is The CTA?

Similar to 35 Ideas for Better Push Notifications (20)

PDF
How to Craft Push Notifications That Users Actually Want to Receive
DOCX
What Are Push Notifications Your Guide to Mobile Push.docx
PDF
Do's & Don'ts of Stellar Push & In-App Marketing Campaigns
PDF
How to Increase CTR with Push Notifications Guide?
PDF
Six Common Push Notification Myths
PDF
Personalized Type of Mobile Push Notifications
DOCX
Paytm
PDF
38 experts share How to use Web Push Notifications
PDF
The Do's and Dont's of Stellar Push and In-App Messaging: September 2014 Webinar
PDF
The Right Way To Do Push Notifications in 2018
PDF
Best Practices for Push Notifications
PDF
The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015
PDF
What are The Benefits of Push Notifications?
PDF
The Do's and Don'ts of Stellar Push and In-App Messaging
PDF
The Do's & Don'ts of Push and In-App Messaging Campaigns: December 2014 Webinar
PDF
10 mobile engagement best practices explained
PDF
DEVELOPER TIPS: How To Build Mobile Apps That Stick
PPTX
Best Practices for Mobile Engagement, Marketing and Personalization
PPTX
Push Notification Strategies to Boost Loyalty App Engagement
PDF
How to Use Push Notifications on Websites as a Growth Channel
How to Craft Push Notifications That Users Actually Want to Receive
What Are Push Notifications Your Guide to Mobile Push.docx
Do's & Don'ts of Stellar Push & In-App Marketing Campaigns
How to Increase CTR with Push Notifications Guide?
Six Common Push Notification Myths
Personalized Type of Mobile Push Notifications
Paytm
38 experts share How to use Web Push Notifications
The Do's and Dont's of Stellar Push and In-App Messaging: September 2014 Webinar
The Right Way To Do Push Notifications in 2018
Best Practices for Push Notifications
The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015
What are The Benefits of Push Notifications?
The Do's and Don'ts of Stellar Push and In-App Messaging
The Do's & Don'ts of Push and In-App Messaging Campaigns: December 2014 Webinar
10 mobile engagement best practices explained
DEVELOPER TIPS: How To Build Mobile Apps That Stick
Best Practices for Mobile Engagement, Marketing and Personalization
Push Notification Strategies to Boost Loyalty App Engagement
How to Use Push Notifications on Websites as a Growth Channel
Ad

More from CleverTap (20)

PPTX
Vietnam 2021: Build Effective Engagement Strategies for App Growth
PDF
Engagement, Retention and Monetization
PDF
Engagement, Retention and Monetization : Using advanced analytics for new mon...
PDF
Reimagine Growth 3 - Session 2 - Planning your ASO strategy from 0 to 100
PDF
Reimagine Growth 3: Customer Acquisition
PDF
Reimagine Growth 2: Retention & Growth
PDF
Reimagine Growth 2: Content and Engagement (NAM Version)
PDF
Reimagine Growth 2: Customer Acquisition (NAM Version)
PPTX
Reimagine Growth 2: Content & Engagement
PDF
Reimagine Growth 2: Customer Acquisition
PDF
Retention Masterclass Podcast - Rory Sutherland, Vice Chairman at Ogilvy UK
PDF
Retention Masterclass Podcast - Thomas Hopkins, Head of Lifecycle Marketing a...
PDF
Reimagine Growth: Execute on your customer journey strategy
PDF
Reimagine Growth: Drive your engagement for customer advocacy
PDF
Reimagine Growth: Define your mobile acquisition strategy for today
PDF
New Reality, New Rules: Where Are We Headed Post-COVID-19?
PDF
New Rules of Marketing Engagement: Travel, Hospitality, and Events
PDF
New Rules of Marketing Engagement: Retail
PDF
New Reality, New Rules: Marketers & Consumers
PDF
What Email Marketers Need to Know in 2020
Vietnam 2021: Build Effective Engagement Strategies for App Growth
Engagement, Retention and Monetization
Engagement, Retention and Monetization : Using advanced analytics for new mon...
Reimagine Growth 3 - Session 2 - Planning your ASO strategy from 0 to 100
Reimagine Growth 3: Customer Acquisition
Reimagine Growth 2: Retention & Growth
Reimagine Growth 2: Content and Engagement (NAM Version)
Reimagine Growth 2: Customer Acquisition (NAM Version)
Reimagine Growth 2: Content & Engagement
Reimagine Growth 2: Customer Acquisition
Retention Masterclass Podcast - Rory Sutherland, Vice Chairman at Ogilvy UK
Retention Masterclass Podcast - Thomas Hopkins, Head of Lifecycle Marketing a...
Reimagine Growth: Execute on your customer journey strategy
Reimagine Growth: Drive your engagement for customer advocacy
Reimagine Growth: Define your mobile acquisition strategy for today
New Reality, New Rules: Where Are We Headed Post-COVID-19?
New Rules of Marketing Engagement: Travel, Hospitality, and Events
New Rules of Marketing Engagement: Retail
New Reality, New Rules: Marketers & Consumers
What Email Marketers Need to Know in 2020
Ad

Recently uploaded (6)

DOC
Camb毕业证学历认证,格罗斯泰斯特主教大学毕业证仿冒文凭毕业证
PDF
Lesson 13- HEREDITY _ pedSAWEREGFVCXZDSASEWFigree.pdf
PPTX
ASMS Telecommunication company Profile
PPTX
Introduction to Packet Tracer Course Overview - Aug 21 (1).pptx
PDF
6-UseCfgfhgfhgfhgfhgfhfhhaseActivity.pdf
DOC
证书学历UoA毕业证,澳大利亚中汇学院毕业证国外大学毕业证
Camb毕业证学历认证,格罗斯泰斯特主教大学毕业证仿冒文凭毕业证
Lesson 13- HEREDITY _ pedSAWEREGFVCXZDSASEWFigree.pdf
ASMS Telecommunication company Profile
Introduction to Packet Tracer Course Overview - Aug 21 (1).pptx
6-UseCfgfhgfhgfhgfhgfhfhhaseActivity.pdf
证书学历UoA毕业证,澳大利亚中汇学院毕业证国外大学毕业证

35 Ideas for Better Push Notifications