Six Common Push Notification Myths

This document discusses common myths about push notifications and provides realities to better engage mobile users. It addresses six myths: 1) the best time for notifications is evenings; 2) asking questions boosts engagement; 3) images and GIFs improve retention; 4) addressing users by name personalizes notifications; 5) open rates are the most important metric; and 6) users want to know about new features. For each, it explains a better approach like sending notifications when users find most valuable, avoiding tricks, focusing on meaningful content over images, using historical data for personalization, engagement rates being more important than opens, and reserving notifications for essential engaging content.