360 Degree View Of Customer Powerpoint Presentation Slides
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The document outlines a strategy to achieve a 360-degree view of the customer to boost retention, conversion, and overall engagement metrics for ABC Corp. It analyzes customer interaction history, acquisition costs, and market share while identifying issues and areas for improvement in marketing strategies and customer experience. Additionally, it emphasizes the importance of understanding customer demographics, behavior, and satisfaction to effectively enhance marketing efforts and reduce churn rates.
360 Degree View Of Customer Powerpoint Presentation Slides
- 2. Agenda To Achieve a 360-degree view of the Customer › To gain a complete view of customer and to understand their journey in relation to our engagement plan. › Add Text Here Customer Retention Rate › To increase the customer retention rate with the help of new strategies . › Add Text Here Add Text Here › Add Text Here › Add Text Here Add Text Here › Add Text Here › Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2
- 3. 1. Why Do We Need Customer 360 2. Analyzing our Current Scenario › Customer Interaction History › Current Customer Acquisition Cost › Flow of Product Service › Our Marketing Campaigns and Their Effectiveness › How the Customer Perceives Our Product › What does our CRM System Say › Performance of Our Emails Campaigns › Our Social Media Performance › Analyzing Our Products Market Share 3. Mapping Our Customer Journey › How do We Make Our Customer Aware › What Strategies do we Use to Acquire Our Customer › Our Conversion Rate Over the Year › Our Retention Rates › How to Maintain Our Customer Loyalty 4. Recent Customer Issues 5. How to Improve Our Customers Experience Customer Profile › Demographics of Our Customers › Defining Our Ideal Customer › Psychographic Data › Customer Behavioral Data 6. New Marketing Strategy › Our New Segmentation Strategy › How to Position Our self in the Market › What will Our Communication Channels Be › Our New Brand launch Process and Budget › Strategic Messaging Mapping 8. Training Plan › Training Required for Marketing Strategies › Training Schedule 9. Risk Assessment Table 7. Forecasting › Sales Forecasting › CLV vs CAC 10. Mitigation Plan for Overcoming Risk 11. Customer Cases 12. Performance Metrices Table of Contents This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3
- 4. Why Do We Need Customer 360 4
- 5. Why Do We Need Customer 360 (1/3) The following slide highlights multiple issues such as low customer retention rate, low conversion rate etc. that led the company to adopt 360 approach › ABC Corp has been facing low customer retention rate of 60% in comparison to 69% FY18 Low Customer Retention Rate › Current conversion rate 2.85% in comparison to 3.5% in FY18 › Add Text Here Low Conversion Rate › Total number of leads generated in FY19 is 120,000, 50% decrease in comparison to FY18 › Add Text Here Low Number of Leads › No clear buyer persona hindering the targeting process and causing losses › Add Text Here No Customer Definition › Current customer engagement rate 3.6% in comparison to 4.5% in FY 18 › Add Text Here Low Customer Engagement Rates This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5
- 6. Why Do We Need Customer 360 (2/3) Key Takeaways › 9% decrease in retention rate in 2018 and 2019 › Low score on each customer metric causing losses › Your Text Here › Your Text Here 2017 2018 2019 Net Promotor Score 60 50 40 Churn Rate 6.2% 5.8% 4% Conversion Rate 4% 3.5% 2.85% Retention Rate 72% 69% 60% Add Text Here XX XX XX Add Text Here XX XX XX The following slide highlights the key metrices of customer satisfaction and have measured their performance over years in the table provided. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6
- 7. Why Do We Need Customer 360 (3/3) The following slide shows the data that the organization has collected from the customer feed back over the year. 80 75 70 65 60 60.4 50 30 10 -10 1 1.5 2 2.5 3 35 30 25 20 15 -20 -10 0 10 20 30 40 50 60 70 80 90 2015 2016 2017 2018 2019 Avg Customer Satisfaction Score Avg Net Promoter Score Avg First response time Avg Customer Retention Rate Customer Data Through Feedback This graph/chartis linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 7
- 8. Analyzing our Current Scenario › Customer Interaction History › Current Customer Acquisition Cost › Flow of Product Service › Our Marketing Campaigns and Their Effectiveness › How the Customer Perceives Our Product › What does our CRM System Say › Performance of Our Emails Campaigns › Our Social Media Performance › Analyzing Our Products Market Share 8
- 9. Customer Interaction History In this slide we have provided a table to show organizations customer interaction history via multiple platforms along with its effectiveness and rate of engagement. Interaction Platforms Cost Per Year USD Engagement Rate % Age Customer Satisfaction Rate (100 Max) Comments CRM Platform 5,000 2.5 50 Add Comments Here E- Mails 8,000 3.5 45 Add Comments Here Chat Box 6,000 5 55 Add Comments Here Retail Store Counters 12,000 6 40 Add Comments Here Add Text Here XXXXX XX XX Add Comments Here Add Text Here XXXXX XX XX Add Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 9
- 10. Customer Acquisition Cost The following slide provides the breakdown of the Customer Acquisition cost and various variables that contribute to it. Flow Qty. Conversion % Total Paid Web Visitors 10,000 Trials 500 5% Customers 50 10% SEM Marketing Spend $ 5,000 Total Headcount Costs $ 49,000 Cost of Customer Acquisition Without headcount costs $ 100.00 With headcount costs $ 1,090.00 Total Web Visitors 10,000 SEM Cost Per Click $0.50 Conversion to Trial % 5% Trial Conversion % 10% No. of Sales & Marketing Staff 3 Cost Per Employee Per Month $16,500 Input Variables This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10
- 11. Flow of Product and Service In this slide we have provided multiple channels through which the product flows and reaches the end user .Highlighted is the current channel used by the organization. Method 1 Producer Wholesaler Retailer Consumer Method 2 Producer Retailer Consumer Method 3 Producer Consumer › company ABC Co uses method 2 for the flow of their product and service › Key point of sales : retail stores , E-commerce website and teleshopping › Add text here › Add text here Key Takeaways This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 11
- 12. Our Marketing Campaigns and Their Effectiveness In this slide we have provided various marketing campaigns that the organization has undertaken in order to increase sales. These campaigns are evaluated on their costs, the leads they have generated and their effectiveness. 4 Somewhat Effective 3 Neutral 2 Less Effective 1 Not Effective 5 Highly Effective Type of Campaigns Duration Cost USD $ Leads Generated Effectiveness Comments Digital Campaign 1-Nov-18 to 31-Dec-18 8,000 2,000 3 Add Comments Here Radio & Television Campaign 6-Mar-18 to 25-Jun-18 5,000 450 3 Add Comments Here Customer Referral Campaign 20-feb-18 to 25-Feb-18 9,000 800 1 Add Comments Here Add Text Here XX-XX-XXXX XXXX XX XX Add Comments Here Add Text Here XX-XX-XXXX XXXX XX XX Add Comments Here Add Text Here XX-XX-XXXX XXXX XX XX Add Comments Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12
- 13. How Customer Perceives Our Product In this slide we have provided you with multiple factors based on the value that your product provides to the customer , based on each parameter customer feedback can be shown with the help of bar graphs. 66% 56% 78% Add Text Here Convenience Problem Solving Functional Value 55% 65% 75% Add Text Here Brand Value Status Symbol Symbolic Value 55% 55% 45% Add Text Here Attractiveness Emotional Satisfaction Emotional Value 55% 55% 85% Add Text Here Convenience Value for Money End Value This graph/chartis linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 13
- 14. What Does our CRM Process Say? In this slide you can explain your CRM Process and major customer points you have collected though CRM. 73% Consumer Prefer to do business with companies that provide personalized experience 75% of total profit is generated from the top 20% of the customer base Reduction in customer churn by 5% due to CRM Add Text Here Add Text Here Our CRM Process Goal & Strategy Aligned with System Customer Segmentation Personal Customer Interactions Customer Data Consolidation Revaluation of Strategy Key Takeaways This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 14
- 15. Performance of Our E-Mail Campaigns Multiple Feedback collected by you through E-Mail campaign can be shown on this slide along with key takeaways. 18.6 23.2 21.6 53.4 52.7 0 10 20 30 40 50 60 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 Open Rate Percentage Quarter %age of Email Open rates Q4 2017 18.6 Q1 2018 23.2 Q2 2018 21.6 Q3 2018 55.4 Q4 2018 52.7 › 70% of Customers Unsubscribed to daily E-Mail Updates . › Low Conversion rate on various E-Mails . › Add Text Here › Add Text here Key Takeaways This graph/chartis linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 15
- 16. Our Social Media Performance In this slide we have provided the data about the customers that can be derived from various social media along with various performance indicators and key takeaways. Platform Shares (per month) Likes (per month) Mentions (per month) Hashtags (per month) Followers (per month) Comments Facebook 650 8,000 100 650 2.5 mm Add comments here Twitter 470 7,000 200 470 3.5 mm Add comments here Instagram 580 10,000 300 580 3.0 mm Add comments here LinkedIn 450 5,000 400 450 20,000 Add comments here Add Text Here XXXX XXXX XXXX XXXX XXXX Add comments here › Post related to product 1 were shared and liked the most . › Post with Major media personality were shared the post on Facebook and Instagram. › 60 % of followers on Facebook are from North American region , 20 % form Asia 10% Form Europe & 10 % from others. › Add Text Here › Add Text Here Key Takeaways This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 16
- 17. Analyzing Our Products Market Share We have provided you with a graphical representation of the organization's product share in comparison to the competitors product share. Company/ Product Name USD Millions Competitor 1 Product 8.2 Competitor 2 Product 3.2 Our Product 1.4 Competitor 3 Product 1.2 Competitor 4 Product 1.0 Competitor 5 Product 0.8 52% 20% 9% 8% 6% 5% Average Share Product 1 Product 2 Our Product Product 3 Product 4 Product 5 This graph/chartis linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 17
- 18. Analyzing Our Products Market Share Cont… This slide shows the analysis of the customer transaction and spending on the organization's products market share. Initial Analysis › Our product has an estimated market share of 1.4 MM dollars › The product share is 12.5% that of market leader › Add text here › Add text here Innovation › Providing innovation to attract more customer and increase sales. › Add Text Here Customer Satisfaction › Increasing customer satisfaction through better CRM and retention Policies. › Add Text Here Add Text Here › Add text here › Add Text Here What can we do to bridge the gap This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 18
- 19. Mapping Our Customer Journey › How do We Make Our Customer Aware › What Strategies do we Use to Acquire Our Customer › Our Conversion Rate Over the Year › Our Retention Rates › How to Maintain Our Customer Loyalty Recent Customer Issues 19
- 20. Mapping Our Customers Journey This slide provides a brief insight into the journey of your customer as it maps each stage of customer journey starting from awareness , acquisition , conversion retention and loyalty. Customer Engagement › Contact the potential customer. › Add Text Here › Convert the customer into a subscriber and make leads. › Add Text Here › Make lead to paying customer and build a relationship with them. › Add Text Here › Plan to maintain the relationship and keep them as recurring customer. › Add Text Here › Ultimate goal of a lifecycle. › Add Text Here Awareness Acquisition Conversion Retention Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20
- 21. Channels Outreach %age Cost per Year USD Key Highlights Add Text Here Radio 75 5,000 › Low cost › High Outreach Add Text Here Television 80 8,000 › High Outreach › Add Text Here Add Text Here Print Media 65 9,000 › High Cost › Add Text Here Add Text Here Viral Marketing 70 5,000 › Low cost › Add Text Here Add Text Here E-Mails 87 7,000 › High Outreach › Add Text Here Add Text Here Add Text Here XX XXXX › XXXXX Add Text Here How do We Make Our Customer Aware This slide shows the 1st stage of the customer journey mapping , the provided table explains various channels through which the customer becomes aware about the and measure their results. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 21
- 22. What Strategies do we Use to Acquire Our Customer In this slide the provided graph shows the various steps taken in customer acquisition phase along with the customer acquisition rate. Paid Marketing Social Media Marketing Organic Search Marketing Affiliate Marketing › Paying various advertisement agencies for views › Add Text Here › Using various social media platforms such as Facebook, twitter and LinkedIn. › Add Text Here › Add Text here › Add Text Here › Add Text here › Add Text Here 12 10 9 15 Strategies Description Cost per Customer USD This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 22
- 23. Annual Membership Discount on first 5 purchases Add Text Here Add Text Here Add Text Here Conversion Strategies Our Conversion Rates Over the Year In this slide we have provided you with a comparative graph that shows the conversion rate over a span of 2 years along with key activities that the organization is doing in order to increase their conversion rate. 2.5 2.5 2.3 3.5 8 7.5 7 8.2 0 2.25 4.5 6.75 9 Q1 Q2 Q3 Q4 2018 2019 This graph/chartis linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 23
- 24. Loyalty Programs Annual Membership Program Frequent Communication with Buyers Add Text Here Add Text Here Our Retention Rates The following slide provides glimpse of a company's retention rate , average order value , their retention rate over the year along with various strategies they have used. Repeat Customer Rate %age Average Order Value $ USD Retention Rate %age Comments 2016 70 2,000 75 Add Comments Here 2017 62 1,850 72 Add Comments Here 2018 58 1,250 69 Add Comments Here 2019 55 1,000 60 Add Comments Here Activities for Customer Retention This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 24
- 25. How to Maintain Our Customer Loyalty The following slide provides glimpse of a company's retention rate , average order value , their retention rate over the year along with various strategies they have used. Point Program Spend Program VIP Member Club Add Text Here › Providing customer with points on multiple purchases in order to redeem them later › Points are later converted into rewards › Providing customer loyalty credits on multiple purchases › Add Text Here › Customer take premium membership to obtain additional benefits on existing services › Add text here › Add Text here › Add Text Here Strategies Description This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25
- 26. 45% 20% 19% 12% 2%3% Customer Complaints Recent Customer Issues The pie chart in this slide shows the cumulation of the major complaints that the customers are facing along with the key take away that can be derived from the data. Add Text Here Faulty Product Prolonged Wait Time Product Performance Delivery Error Add Text Here Most customer complaints associate to faulty product Average time to solve customer complaint is 4.5 days Add Text Here Add Text Here Add Text Here Key Takeaways This graph/chartis linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 26
- 27. How to Improve Our Customers Experience Customer Profile › Demographics of Our Customers › Defining Our Ideal Customer › Psychographic Data › Customer Behavioral Data 27
- 28. Demographics of our Customers The demographic of the customer are shown in this slide, along with the household income and age group. Male 30% VS. 70% Female Your Text Here 90% 80% 70% 40% 40% 50% 90% 80% 70% 60% 55% 50% Population Pyramid Male Female Age Group Average spending by household 70% - F 30% - M 80% - F 20% - M 65% - F 35% - M 35% - F 65% - M 20% - F 80% - M M = Male F = Female 20 40 25 15 Household Size This graph/chartis linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 28
- 29. Defining Our Ideal Customer(1/2) The following Slide displays the ideal buyer persona of the organization along with their Demographics , background information other key information aspects. › Management Graduate form HFG School of Business Studies in 2015 › Add Text Here › Add Text Here Background Information › 25-year-Old › Female › Fair Complexion › Single Demographic › To have her own business by 2020, › To have annual income of $100,000. › Add Text Here › Add Text Here Main Goals › High School › Economic Pass out from Community College › Management Degree Holder Educational Background Image Here Laura Cooper This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 29
- 30. Defining Our Ideal Customer(1/2) The following Slide displays the ideal buyer persona of the organization along with their Demographics , background information other key information aspects. › Management Graduate form HFG School of Business Studies in 2015 › Add Text Here › Add Text Here Background Information › 25-year-Old › Female › Fair Complexion › Single Demographic › To have her own business by 2020, › To have annual income of $100,000. › Add Text Here › Add Text Here Main Goals › High School › Economic Pass out from Community College › Management Degree Holder Educational Background Laura Cooper This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30
- 31. Defining Our Ideal Customer(2/2) The following Slide displays the ideal buyer persona of the organization along with their Demographics , background information other key information aspects. Image Here Background › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Name Customer Segment This slide is 100% editable. Adapt it to your needs and capture your audience's attention Demographic Purchasing Decisions? › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention Goals and Pain Points 31
- 32. Defining Our Ideal Customer(2/2) The following Slide displays the ideal buyer persona of the organization along with their Demographics , background information other key information aspects. Background › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Name Customer Segment This slide is 100% editable. Adapt it to your needs and capture your audience's attention Demographic Purchasing Decisions? › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention Goals and Pain Points 32
- 33. Traits Key Features Comments Lifestyle Interested in Premium products that range from $12 k above. Add Text Here Activities Add Activities Here Add Text Here Personality Add Personality Traits here Add Text Here Values Add Value Here Add Text Here Add Text Here Add Text Here Add Text Here Add Text Here Add Text Here Add Text Here Psychographic Data In this slide we have shown the customers psychographic data based on their lifestyle, activates ,personality and values. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 33
- 34. Customer Behavioral Trend In this slide we have shown the behavioral trends of the customer that may effect the company performance and have effect on sales of the organization. Trials & Experience › Increased trend of taking trials and experiencing the product before buying › 75% customer prefer to try the product first Reliability on Reviews › Decision to purchase a product dependent more over the good or bad reviews › 80% customer purchase product based on review E-Commerce › High increase in the trends of online shopping through various e-commerce website › 62% customer prefer to purchase through online website This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 34
- 35. New Marketing Strategy › Our New Segmentation Strategy › How to Position Our self in the Market › What will Our Communication Channels Be › Our New Brand launch Process and Budget › Strategic Messaging Mapping 35
- 36. Our New Segmentation Strategy The following slide provides with new segmentation strategy for the organization based on demographics psychographics geographic and behavioral aspects. Demographic Psychographic Geographic Behavioral Age – 18-30 Lifestyle – Upper Middle Class Country - America Brand Loyal Gender – Male & Female Interest – Technical Individual State – Texas, New York California Benefit sought – Mobile and Smart Phone Ethnicity – Hispanic and native American Add Text Here – Add Text Here Population – add Text Here User Status- Premium Product User Add Text Here – Add Text Here Add Text Here – Add Text Here Add Text Here – Add Text Here Add Text Here – Add Text Here Add Text Here – Add Text Here Add Text Here – Add Text Here Add Text Here – Add Text Here Add Text Here – Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 36
- 37. How to Position Our self in the Market The following slide shows the positioning strategy of the organization. The various brands and competitors along with the USP of the product are analyzed in this slide. Brands Sales (estimated) Unique Selling Proposition Perceived quality Own Brand $110 million High End Processor Premium Competitor 1 $97 million Economical Mass Competitor 2 $67 million Steel body Premium Millennials & Population between 35-45 Who want new and high-end phone Our product is 8 GB RAM & 256 GB ROM Smartphone Add Text Here Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 37
- 38. What will our Communication Channels Be Describe and analyze the marketing communication channel that will be used by company. Channels Key Features Cost per Year USD Add Text Here PPC Advertisement Maximum outreach due Global coverage on internet 55,000 Add Text Here Social Media More appeal to general masses and audience 7,000 Add Text Here Email Marketing Add Channel Benefit Here 9,000 Add Text Here Add Text Here Add Channel Benefit Here XXXXX Add Text Here Add Text Here Add Channel Benefit Here XXXXX Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 38
- 39. Our New Brand Launch Process and Budget The following slide displays the multiple stages of brand launch strategy such as research, Strategic Branding Plan, Internal Branding, External Branding and Brand Audit along with the amount spent and execution date of each stage Internal Branding Brand Strategy Brand Analysis & Audit Research External Branding Strategic Branding Plan Stage Amount Execution Date Brand Analysis & Audit XXX XX-XX-XXXX Research XXX XX-XX-XXXX Strategic Branding Plan XXX XX-XX-XXXX Internal Branding XXX XX-XX-XXXX External Branding XXX XX-XX-XXXX This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 39
- 40. Strategic Messaging Mapping Show your strategic messaging map in this slide, along with its key highlights in each phase such as tagline , slogans , business functions and value statement. Tagline The best software in the corporate world Slogan Increase profit and lower your cost Add Text Here Add Text Here Add Text Here Add Text Here Business Functions Engineer , Business Man and IT Manager Role in Buying Progress End User Add Text Here Add Text Here Engagement Value 2 Value Statement Improve customer engagement Add Text Here Product Feature Cloud service Add Text Here Add Text Here Add Text Here Add Text Here Position Messaging Target Customer Value Messaging This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40
- 41. Forecasting › Sales Forecasting › CLV vs CAC 41
- 42. Sales Historical and Forecasted (1/2) The following slide show by how what margin will the new marketing plan will boost the company's sale in the upcoming year 7.5 bn XXX XXX XXX 6.2 bn XXX XXX XXX 15 XXX XXX XXX 10 XXX XXX XXX 120 XXX XXX XXX 116 XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX Q1 Q4 Q3 Q2 Q1 Q4 Q3 Q2 FY 2018 FY 2019 Net Sales Units (Tons Produced) Add Text Here Add Text Here Total This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 42
- 43. Sales Historical and Forecasted(2/2) The following slide show by how what margin will the new marketing plan will boost the company's sale in the upcoming year 0 50 100 150 200 250 300 350 400 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec USD MM Historical Data Forecasted Data 0 50 100 150 200 250 300 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec USD MM This graph/chartis linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 43
- 44. Customer Lifetime Value vs Acquisition Cost (1/2) The following graph displays the relationship between the cost incurred on customer acquisition and their life time value in the past 2 years along with forecasted years. 10 9 8 6 6 7 8 10 0 2 4 6 8 10 12 2018 2019 2020F 2021F USD MM CAC CLV CAC vs CLV The cost incurred on customer acquisition is more than their value in 2018 and 2019 In 2020 the CLV and CAC are expected to be in equilibrium Add Text Here Add Text Here Add Text Here Key Highlights This graph/chartis linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 44
- 45. Customer Lifetime Value vs Acquisition Cost (2/2) Show the relationship between the cost incurred on customer acquisition & their life time value with the help of this graph 1X Customer Acquisition Cost 3X Lifetime Value CAC LTV Break-even Point Your Company Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45
- 46. Training Plan › Training Required for Marketing Strategies › Training Schedule 46
- 47. Training Required for Marketing Strategies The following slide shows the training that is required to implement the newly devised business development and marketing strategy. Product Knowledge › Providing Detailed Knowledge of product & services offered › Add Text Here MS Excel Training › Providing advance excel training with usage of various formulas . › Add Text Here Reporting Format › Providing clear picture of the reporting format, cycle and hierarchy . › Add Text Here XYZ Software Usage › Usage of XYZ Software for CRM and Sales Management . › Add Text Here Add Text Here › Add Text Here › Add Text Here Add Text Here › Add Text Here › Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 47
- 48. Training Schedule Timeline In this slide we have shown the complete schedule of training program that is required in the organization along with the time that each training phase will take. Training Phase Description Time 1 PPT Elaborating the software , its advantages and General usage guidelines Week 1 2 Encrypting each E-mail with security patch Week 2 3 Two Stage Case Study with practical software usage Week 3 4 Malware Detection and removal Week 4 5 Add Text Here Add Text Here 6 Add Text Here Add Text Here 7 Add Text Here Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 48
- 49. Risk Assessment Table Mitigation Plan for Overcoming Risk Customer Cases Performance Metrices 49
- 50. Risk Risk Magnitude Comments CRM Inadequate staffing for customer Relationship Management High Add Comments Here Customer Behavior No acceptance by customer of new polices Low Add Comments Here Product Views Bad Perception of product in customer view Moderate Add Comments Here Add Risk Here Add Text Here Add Text Here Add Comments Here Add Risk Here Add Text Here Add Text Here Add Comments Here Risk Assessment Table Use the table provided in this slide to show the magnitude of the risk associated with customer 360. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50
- 51. Mitigation Plan for Overcoming Risk Use the table provided in this slide to show the magnitude of the risk associated with customer 360. Risk Solution Description CRM New Recruitment New Software › New recruitment in customer relationship department › Purchase of new CRM software Customer Behavior Increase Customer Engagement › New customer engagement plan › Increase customer engagement rate via social media Product Views Increase Product Quality › Using metallic phone body › Add text here Add Risk Here Add Text Here › Add Text Here Add Risk Here Add Text Here › Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 51
- 52. Customer Cases Show your customer case in this slide , Enlist the solution of the challenges you faced. This slide is 100% editable. Adapt it to your needs and capture your audience's attention Client Background › Capture your audience attention. Download this awesome diagram. › Download this awesome diagram. › Capture your audience attention. Download this awesome diagram. Download this awesome diagram. Capture your audience’s attention. All images are 100% editable in PowerPoint. Bring your presentation to life.Capture your audience’s attention. All images are 100% editable in PowerPoint. Bring your presentation to life. Solution & Benefits › Capture your audience attention. Download this awesome diagram. › Download this awesome diagram. › Capture your audience attention. Download this awesome diagram. › Download this awesome diagram. Challenges This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 52
- 54. Performance Matrices for Customer Support 81% Requests Answered 2019 1.02M Total Requests 2019 $75M Total Revenue 2019 7% Support Costs to Revenue Costs Per Support Revenue & % of Support Costs to Revenue Customer Retention Customer Satisfaction Request Volume Vs. Service Level Avg. Time to Solve an Issue 0 3 6 9 12 Revenue % of Support Costs 0% 10% 20% 2014 2015 2016 2017 2018 2019 0M 30M 60M Revenue % of Support Costs 64% 80% 96% 38K 42K 46K Requests Answered Calls 10% 20% 75% More than 2 hours 1-2 hours Less than 1 hour 90% Target >= 85% 32% 41% 15% 6% 6% 71% Positive Very Satisfied Satisfied Neutral Unsatisfied Very Unsatisfied This graph/chartis linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 54
- 55. 360 Degree View of Customer Icons Slide 55
- 56. Coffee Break Presentation will continue in 15 minutes 11:00 to11:15 a.m. 56
- 57. Additional Slides Challenges for Implementing Customer 360 Predictive Analysis Technique Predictive Analytics Results Cross Sell and Upsell Opportunity Techniques Customer 360 Architecture Thank You 57
- 58. Challenges for Implementing Customer 360 This graph/chartis linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 28% 28% 28% 31% 35% 39% 52% Add Text Here Add Text Here Add Text Here Availability of less relevant data Customer data sharing prevented by functional errors Low level of customer centricity in the organization Poor technology to manage data In this slide we have provided you with a bar graph which show the impact of the challenges faced by the organization in implementing customer 360. Impact 58
- 59. Predictive Analysis Technique This slide highlights various tools and techniques and process of predictive analysis along with the key highlights. Highlights • Multiple algorithms along with decision tree and Data mining model were used for predictive analysis . • Information model was worked to anticipate pertinent offers correctly mapped with clients' desires. • A group was conveyed to reach out to clients who were bound to drop benefits and hold them with tweaked contributions • Add Text Here • Add Text here Tools and Techniques Decision Tree Statistical Modeling Data Mining Text Analytics Add Text Here Identify/ Formulate Problem Data Preparation Data Exploration Transform & Select Build Model Validate Model Deploy Model Evaluate/ Monitor Results 59
- 60. Predictive Analytics Results This graph/chartis linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Use this slide to show the result of your predictive analysis. Use the bar graphs provided to show the key takeaways 44 45 52 55 68 Achieve Competitive Advantage New Revenue Opportunities Increased Profitability Increased Customer Service Operational Efficiencies This slide is 100% editable. Adaptit to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adaptit to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adaptit to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adaptit to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adaptit to your needs and capture your audience's attention. Text Here 60
- 61. Cross Sell and Upsell Opportunity Techniques This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Highlight the opportunity of cross sell or upsell and analyze multiple techniques. 01 02 03 04 05 06 Add Text › Add Text Bundling Products › In this technique the salesperson will offer a package deal to customer Incentivize › Here the salesperson will tempt the customer to spend a bit more in order to get reward Combine products and services › In this technique the customer is offered with a free service on purchase of any product. Complementary add-ons › Here the salesperson suggest the customer to purchase complimentary product Add text › Add Text 61
- 62. Customer 360 Architecture This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Highlight your customer 360 architecture in this slide. Show your complete process for the same. Customer 360 CRM Analytics Web Portal Mobile App Sales & Marketing Analytics Brand Reputation Real Time Analytics Blog Web Data Machine Mobile Social Unstructured BI on structured Data DWH Customer Clustering Campaign Management BI on Unstructured Data Customers Sales Marketing Structured Analytics on Information 62
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