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How to effectively engage users and
managers in IT projects

                  Richard Collings
             Independent IT Consultant
     “Helping people, technology and organisations work together”
Agenda

•   Introductions
•   Why involving users and managers is
    important
•   Some general observations, principles
    and tools
•   Some specific techniques for each stage
    of a project
INTRODUCTIONS
Your background

1.   Executive team/Trustee?
2.   IT Management?
3.   Project manager?
4.   IT Practitioner?
5.   Business manager/user?
6.   Some or all of the above?
7.   Other?
Your approach

1. Traditional/plan driven/PRINCE 2 (and
   not going to change)
2. As for 1 but interested in agile
3. Hybrid
4. Wholly agile (Scrum, DSDM, etc)
5. Other/not sure
My background

•   Practitioner consultant (with some sales)
•   20 years as an independent working in
    not for profit sector
•   „Soup to nuts‟, complex, multi-
    stakeholder projects
    •   Mainly large (multi-year) but some small
•   Work at interface between business and
    IT
•   Use multiple methodologies
•   Sceptic
Example projects
                                               Project size


                            Rural Payments Agency


                                              Grant
                                            management

                                                  C&C
                                                 system

Supporters/       Service       Multiple         Multiple     Departmental      Single
  Public          Users/        partners/      departments/                  stakeholder
                 Members        mergers          regions

                                Refugee Councils Case
                                    Management


              Web site                             Web site
Sources/Influences
WHY INVOLVEMENT IS
IMPORTANT
Some evidence

But not a lot! Good „clinical‟ evidence is
hard to come by:

„…we need considerably more empirical studies of practice. We
  simply don‟t have enough information about the actuality of
  practice to be certain that our research efforts are
  addressing the significant problems of a practice oriented
  discipline‟
Robinson, H. (2001). "Reflecting on research and practice." IEEE Software,
   Jan/Feb 2001, 18(1): 112-111
Why IT Projects are difficult

„Human and social factors have a very strong impact on the
   success of software development endeavours and the
   resulting system. Surprisingly, much of software engineering
   research in the last decade is technical, quantitative and
   deemphasizes the people aspect‟
John, M., Maurer, F. and Bjomar, T. (2005). Human and Social Factors of
    Software Engineering - Workshop Summary. Proceedings of the International
    Conference of Software Engineering, St Louis, Missouri, USA.


<IT Projects> are conducted today in complex environments.
   <They> occur in a fragile matrix of applications, users,
   business demands, laws, internal politics, budgets and
   organisational dependencies that change constantly„
Standish Group CHAOS report (1998)
Factors affecting success

           Success factor                                    Influence
           User involvement                                  20 points
           Executive Support                                 15 points
           Clear Business Objectives                         15 points
           Experienced Project Manager                       15 points
           Small milestones                                  15 points
           Firm basic requirements                           5 points
           Competent staff                                   5 points
           Ownership                                         5 points
           Other                                             5 points

Standish Group CHAOS report (1998). Survey of 23,000 firms
Why involve senior managers?

•   Generate or „buy into‟ the vision
•   Getting the right decisions made
•   Deliver the „something magic‟
•   Commit the resources
•   Knock heads together
•   Ask the difficult questions; solve the
    difficult problems
Case study: RPA

“There has been a lack of senior
  management ownership of the scheme in
  the Agency and DEFRA” NAO 2009

• Poor senior decision making
• Total cost: £350m (cf original est:
  £75.8m)
• 100 contractors @ £200k pa to maintain
• Avg cost per grant: £1743 (cf Scotland
  £285)
Why involve middle/team
             managers?

•   Understand existing systems (but ….)
•   May have the vision how the new system
    will deliver improvements
•   Responsible for delivering the changes
    needed
•   Their attitude will affect the attitude of the
    teams
•   Monitor/QA use of system by their teams
•   Use data from the system
•   Can steer senior management (sometimes)
Why involve front line users

•   Often have best understanding of
    existing system/ways of working
•   Have a lot of knowledge in their heads
•   Understand the variations that can occur
•   Will be the main users of the new
    system
•   Their attitude will have a dramatic effect
    on success or failure
•   „Word travels fast‟
Why involve Service users

Case study: Stockport SEN Transport
Using Vanguard „Check‟ Method (not from my own practice)
GENERAL OBSERVATIONS,
PRINCIPLES & TOOLS
Introduction

•   Implementing IT systems that work and
    that users like is not easy
•   There is no silver bullet
•   Need to choose the right tools for the
    particular situation
•   Going to look at
    •   A couple of different views
    •   What I found works
    •   A useful resource
    •   Some health warnings
Choosing the right techniques

   Cynefin: what type of problem is it:




© Dave Snowden used under a Creative Commons Attribution 3.0 Unported licence
One approach:

 „Outside-in‟ Software Development:




Outside-in Software Development A Practical Approach to
Building Successful Stakeholder-Based Products Carl Kessler
& John Sweitzer
People:

•   Learn as the project proceeds
    •   Managers/Business Users
    •   Implementers
    ie: your current project is the best source of
    learning
•   Are more flexible if they feel that they
    have been understood
    •   Things become easier if people trust you
•   Are not always right
    •   How to deal with this
Influencing people

Useful tool from Roberta Chatham. People:
• Respond to style (97-98%) not facts (2-3%)
• Respond differently according to type:
 Pragmatic types                   Theoretical types
 Eg IT specialists and accountants Eg CEOs and Lawyers
    •Practical and matter of fact     •Logical and ingenious
    •Structure and lists              •Theory and models
    •Proof and evidence               •Big picture and big ideas
 Sociable types                              Idealistic types
 Eg Nurses and receptionists                 Eg Journalists and psychologists
    •Sympathetic & friendly                     •Enthusiastic & insightful
    •Personal touch                             •Analogies & metaphors
    •Truth and respect                          •Passion and enthusiasm
 © Corporate politics for IT Managers. How to get streetwise. Keith Patching & Robina
 Chatham
People: conclusions

•   Need to understand each key
    stakeholder
•   „Test the water‟
•   One to one sessions/chats are a key
    part of the process
Other bits and pieces

•   Managers often don‟t have a full picture
•   People tell you what they think they
    should tell you
•   It‟s the variations that cause the
    problems
•   „Backs of envelopes‟ are useful
•   Make decisions „at the last responsible
    moment‟
•   High bandwidth/informal communication
    is critical (Grant management project)
Health warnings

The following can be bad for your project
health:
• Sign offs
• Methodologies
• Shared service
• Product owner/single business user
• People who want things to be simple
Why this project failed


       • Culture clash
       • Communication
         failure
SPECIFIC TECHNIQUES
Governance

•   PRINCE2 is sound base provided
    •   Procedure does not supplant common sense


•   Supplemented by
    •   Informal one to ones
    •   A culture which encourages early surfacing
        of issues
Planning/budgeting

•   Budget to backfill key managers/front
    line staff
•   Allow for travel/face to face work/
    collocation/embedding project in
    operational areas
•   Provide for piloting and refactoring
Involving managers/users

•   Set up working group
•   „Diagonal slice‟ through organisation
•   Meets 2-3 times/week plus homework
    and on-site work
•   Choose managers/users:
    •   Reasonably structured thinkers
    •   Understand the work
    •   Good people skills
•   Plus Reference Group (for the
    „challenging‟)
Requirements stage

Aim
  • Build requirements
  • Build understanding of other stakeholders
  • Build understanding of requirements
Techniques
  •   „Ethnographic‟ investigation
  •   Follow the work
  •   Use Cases (vs User Stories vs BPM)
  •   Generic models
  •   Help stakeholders build understanding
Procurement

•   Early demos of different options
•   Site visits by suppliers
•   Managing „love affairs‟
•   Get suppliers to work with you to build
    your scenarios
Implementation/testing

•   „Mockups‟ do work – particularly with
    scenarios
•   Aim for early and frequent release of
    software (don‟t be too scared)
•   Hands on testing by users and observe
    use (not „Show & Tell‟)
    •   „Rocket Surgery Made Easy‟ (Steve Krug)
•   Manage expectations (there will be
    problems)
Rollout

•   Use your Design/Working Group as
    trainers
•   Start small – early releases are a
    learning opportunity
•   Release the „Minimum Viable Product‟
•   Allow a learning/evolution period and
    then stabilise
•   Focus training on managers
WRAP UP
End result

•   Happy users and managers
•   Slow „post live‟ rate of change
•   Low cost of ownership
•   Adaptable systems
•   Delivery of business benefit
Downsides

•   Initial timetable looks longer (but overall
    project is often shorter)
•   Additional cost (but saves money in
    longer term)
•   Need to find staff who can backfill
The final word
Resources

Email: rc@rcollings.co.uk
Linked in:
  http://uk.linkedin.com/in/richardcollings/
Links to articles and papers:
  https://delicious.com/#richardcollings
Booklist:
  http://www.shelfari.com/o1514895178
Twitter: @richard_colling
Questions

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3B - How to effectively engage users and managers in IT projects - Richard Collings

  • 1. How to effectively engage users and managers in IT projects Richard Collings Independent IT Consultant “Helping people, technology and organisations work together”
  • 2. Agenda • Introductions • Why involving users and managers is important • Some general observations, principles and tools • Some specific techniques for each stage of a project
  • 4. Your background 1. Executive team/Trustee? 2. IT Management? 3. Project manager? 4. IT Practitioner? 5. Business manager/user? 6. Some or all of the above? 7. Other?
  • 5. Your approach 1. Traditional/plan driven/PRINCE 2 (and not going to change) 2. As for 1 but interested in agile 3. Hybrid 4. Wholly agile (Scrum, DSDM, etc) 5. Other/not sure
  • 6. My background • Practitioner consultant (with some sales) • 20 years as an independent working in not for profit sector • „Soup to nuts‟, complex, multi- stakeholder projects • Mainly large (multi-year) but some small • Work at interface between business and IT • Use multiple methodologies • Sceptic
  • 7. Example projects Project size Rural Payments Agency Grant management C&C system Supporters/ Service Multiple Multiple Departmental Single Public Users/ partners/ departments/ stakeholder Members mergers regions Refugee Councils Case Management Web site Web site
  • 10. Some evidence But not a lot! Good „clinical‟ evidence is hard to come by: „…we need considerably more empirical studies of practice. We simply don‟t have enough information about the actuality of practice to be certain that our research efforts are addressing the significant problems of a practice oriented discipline‟ Robinson, H. (2001). "Reflecting on research and practice." IEEE Software, Jan/Feb 2001, 18(1): 112-111
  • 11. Why IT Projects are difficult „Human and social factors have a very strong impact on the success of software development endeavours and the resulting system. Surprisingly, much of software engineering research in the last decade is technical, quantitative and deemphasizes the people aspect‟ John, M., Maurer, F. and Bjomar, T. (2005). Human and Social Factors of Software Engineering - Workshop Summary. Proceedings of the International Conference of Software Engineering, St Louis, Missouri, USA. <IT Projects> are conducted today in complex environments. <They> occur in a fragile matrix of applications, users, business demands, laws, internal politics, budgets and organisational dependencies that change constantly„ Standish Group CHAOS report (1998)
  • 12. Factors affecting success Success factor Influence User involvement 20 points Executive Support 15 points Clear Business Objectives 15 points Experienced Project Manager 15 points Small milestones 15 points Firm basic requirements 5 points Competent staff 5 points Ownership 5 points Other 5 points Standish Group CHAOS report (1998). Survey of 23,000 firms
  • 13. Why involve senior managers? • Generate or „buy into‟ the vision • Getting the right decisions made • Deliver the „something magic‟ • Commit the resources • Knock heads together • Ask the difficult questions; solve the difficult problems
  • 14. Case study: RPA “There has been a lack of senior management ownership of the scheme in the Agency and DEFRA” NAO 2009 • Poor senior decision making • Total cost: £350m (cf original est: £75.8m) • 100 contractors @ £200k pa to maintain • Avg cost per grant: £1743 (cf Scotland £285)
  • 15. Why involve middle/team managers? • Understand existing systems (but ….) • May have the vision how the new system will deliver improvements • Responsible for delivering the changes needed • Their attitude will affect the attitude of the teams • Monitor/QA use of system by their teams • Use data from the system • Can steer senior management (sometimes)
  • 16. Why involve front line users • Often have best understanding of existing system/ways of working • Have a lot of knowledge in their heads • Understand the variations that can occur • Will be the main users of the new system • Their attitude will have a dramatic effect on success or failure • „Word travels fast‟
  • 17. Why involve Service users Case study: Stockport SEN Transport Using Vanguard „Check‟ Method (not from my own practice)
  • 19. Introduction • Implementing IT systems that work and that users like is not easy • There is no silver bullet • Need to choose the right tools for the particular situation • Going to look at • A couple of different views • What I found works • A useful resource • Some health warnings
  • 20. Choosing the right techniques Cynefin: what type of problem is it: © Dave Snowden used under a Creative Commons Attribution 3.0 Unported licence
  • 21. One approach: „Outside-in‟ Software Development: Outside-in Software Development A Practical Approach to Building Successful Stakeholder-Based Products Carl Kessler & John Sweitzer
  • 22. People: • Learn as the project proceeds • Managers/Business Users • Implementers ie: your current project is the best source of learning • Are more flexible if they feel that they have been understood • Things become easier if people trust you • Are not always right • How to deal with this
  • 23. Influencing people Useful tool from Roberta Chatham. People: • Respond to style (97-98%) not facts (2-3%) • Respond differently according to type: Pragmatic types Theoretical types Eg IT specialists and accountants Eg CEOs and Lawyers •Practical and matter of fact •Logical and ingenious •Structure and lists •Theory and models •Proof and evidence •Big picture and big ideas Sociable types Idealistic types Eg Nurses and receptionists Eg Journalists and psychologists •Sympathetic & friendly •Enthusiastic & insightful •Personal touch •Analogies & metaphors •Truth and respect •Passion and enthusiasm © Corporate politics for IT Managers. How to get streetwise. Keith Patching & Robina Chatham
  • 24. People: conclusions • Need to understand each key stakeholder • „Test the water‟ • One to one sessions/chats are a key part of the process
  • 25. Other bits and pieces • Managers often don‟t have a full picture • People tell you what they think they should tell you • It‟s the variations that cause the problems • „Backs of envelopes‟ are useful • Make decisions „at the last responsible moment‟ • High bandwidth/informal communication is critical (Grant management project)
  • 26. Health warnings The following can be bad for your project health: • Sign offs • Methodologies • Shared service • Product owner/single business user • People who want things to be simple
  • 27. Why this project failed • Culture clash • Communication failure
  • 29. Governance • PRINCE2 is sound base provided • Procedure does not supplant common sense • Supplemented by • Informal one to ones • A culture which encourages early surfacing of issues
  • 30. Planning/budgeting • Budget to backfill key managers/front line staff • Allow for travel/face to face work/ collocation/embedding project in operational areas • Provide for piloting and refactoring
  • 31. Involving managers/users • Set up working group • „Diagonal slice‟ through organisation • Meets 2-3 times/week plus homework and on-site work • Choose managers/users: • Reasonably structured thinkers • Understand the work • Good people skills • Plus Reference Group (for the „challenging‟)
  • 32. Requirements stage Aim • Build requirements • Build understanding of other stakeholders • Build understanding of requirements Techniques • „Ethnographic‟ investigation • Follow the work • Use Cases (vs User Stories vs BPM) • Generic models • Help stakeholders build understanding
  • 33. Procurement • Early demos of different options • Site visits by suppliers • Managing „love affairs‟ • Get suppliers to work with you to build your scenarios
  • 34. Implementation/testing • „Mockups‟ do work – particularly with scenarios • Aim for early and frequent release of software (don‟t be too scared) • Hands on testing by users and observe use (not „Show & Tell‟) • „Rocket Surgery Made Easy‟ (Steve Krug) • Manage expectations (there will be problems)
  • 35. Rollout • Use your Design/Working Group as trainers • Start small – early releases are a learning opportunity • Release the „Minimum Viable Product‟ • Allow a learning/evolution period and then stabilise • Focus training on managers
  • 37. End result • Happy users and managers • Slow „post live‟ rate of change • Low cost of ownership • Adaptable systems • Delivery of business benefit
  • 38. Downsides • Initial timetable looks longer (but overall project is often shorter) • Additional cost (but saves money in longer term) • Need to find staff who can backfill
  • 40. Resources Email: rc@rcollings.co.uk Linked in: http://uk.linkedin.com/in/richardcollings/ Links to articles and papers: https://delicious.com/#richardcollings Booklist: http://www.shelfari.com/o1514895178 Twitter: @richard_colling