3D printing Event, Dutch Design Week 2012
1 like852 views
The document discusses how on-demand manufacturing is redefining product design and consumer interactions. It summarizes that on-demand manufacturing is lowering barriers to entry, allowing for quick iteration and response times, digital distribution, distributed manufacturing with on-demand production and disintermediation of traditional production and retail models with lower inventory needs. However, it notes that on-demand products and services are unfamiliar to consumers and engaging users requires effort. The document advocates for experiential making to create awe and wonder for consumers in on-demand manufacturing.
3D printing Event, Dutch Design Week 2012
- 1. WILLYWONKA 2.0 A better chocolate factory?
- 2. HELLO! Natasha Carolan | @NatashaCarolan | @Makielab | @HighWireDTC
- 6. MAKER EVENTS
- 8. Creative Commerce HOW ARE WE responding to ON-DEMAND MANUFACTURE? HOW ARE CONSUMERS INTERACTING with ON- DEMAND?
- 9. Industrial Redefining product design -isation and manufacture in digital consumer culture Design Taylorism Manufacture Mass production Fordism Advertising Mail order Window dressing Marketing Department stores Consumer Culture Mass consumption Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
- 10. Online Market- P2P Redefining product design and manufacture places in digital consumer culture Mass Customisation Post fordism Agile Lean Flexible specialisation UCD Participatory User led Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
- 11. Redefining product design and manufacture in digital consumer culture Service Collaborative Pro- Co-creation dominant consumption sumerism of value logic Web 2.0 Digital design Co design Participatory Meta-design User-design tools Digitisation Post-industrial + Convergence Service- Customer Distributed On-demand based facing Digital fabrication Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
- 12. A better chocolate factory? Willy wonka 2.0
- 16. Creative Commerce HOW is commerce responding to ON-DEMAND MANUFACTURE? HOW DO CONSUMERS INTERACT with THESE services?
- 19. IMPLICATIONS OF ON-DEMAND IN A COMMERCIAL CONTEXT
- 20. Martin Deutsch Barriers to entry ever lower Martin Deutsch
- 21. Iteration & Response times Quick & sometimes not so quick
- 22. range & Design cycles you imagine it, we make it
- 23. Digital Distribution MATTERGRAMS!
- 24. Distributed manufacture on demand production
- 25. DISINTERMEDIATION production/distribution/retailing on demand production
- 26. ZERo inventory SWOON.
- 27. warehousing LESS, BUT MORE COMPLEX
- 28. What do consumers think? ON DEMAND MANUFACTURE
- 29. BEING FOUND & UNDERSTOOD IS YOUR FIRST CHALLENGE
- 30. ON-DEMAND PRODUCTS/SERVICES ARE UNFAMILIAR & DO NOT EXIST IN THE USUAL PLACES
- 31. ENGAGING USERS IS YOUR SECOND CHALLENGE
- 32. ‘I HAVE TO DESIGN?’ USER ENGAGEMENT REQUIRES EFFORT & COMMITMENT
- 33. Embodied Data driven Generative Consumer App Bounded Haptic Configuration Parameterised
- 34. Passive User design DATA COLLECTION as design process
- 36. game play DEsigners GAME PLAY AS DESIGN PROCESS
- 39. ‘I WANT IT NOW.’ ON-DEMAND ISN’T ALWAYS ON DEMAND
- 40. this is broken launch cycles
- 41. ‘WHAT DOES IT LOOK LIKE?’ ER, WE HAVEN’T MADE IT YET.
- 42. ‘I can’t DECIDE’ PARADOX OF CHOICE
- 43. ‘CAN I SEND IT BACK?’ NOPE.
- 44. RETAIL RULES. OKAY? ECOMMERCE ISN’T QUITE READY
- 45. A better chocolate factory? BETTER CHOCOLATE FACTORY AWE & WONDER, EXPERIENTIAL MAKING Willy wonka 2.0
- 46. ‘IT’S MAGIC’ ON DISCOVERING 3D PRINTING
- 47. ‘I CAN MAKE ANYTHING I WANT?’ ON-DEMAND
- 48. ‘I DESIGNED IT MYSELF’ NO REALLY.
- 49. ‘I designed it for me’ as unique as you are
- 50. go forth & build chocolate factories These are the times of willy wonka manufacture
- 51. Thank you! Questions to @NatashaCarolan