This document proposes a method to exchange the demand of products in a multi-product manufacturing environment to improve total cost. The method involves intentionally substituting the demand of one product for another similar product. This is explored as a way for companies to continue improving production costs through internal benchmarking, even after optimal production levels have been achieved. The document outlines assumptions, methodology, mathematical formulation of costs with and without shortages, and discusses incorporating idle time costs. The proposed demand exchange method is intended to be useful for gradual cost improvement in industries with stable product demand levels.