3rd Semester MBA (June-2015) Question Papers

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Third Semester MBA Degree Examination, June/July 2015
Strategic Management
Time: 3 hrs. Max. Marks:100
Note: 7. Answer any TIIREEfuII questionsfrom Q.No.7 to 6.
2. Q.No. 7 and I are compulsory.
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a. What do you mean by strategic intent?
b. Explain the different levels of strategy formulation.
c. Discuss the strategic management process.
a. What is a strategic plan?
b. Explain competence, core-competence and distinctive competence giving suitable
c. Explain Porter's five force model and its implication of Two-wheeler industry.
a. Define strategic group mapping. (03 Marks)
b. Explain the value chain analysis of a firm. (07 Marks)
c. Discuss the impact of environmental factors on the performance of a company. (10 Marks)
a. What is Bench Marking? (03 Marks)
b. Explain the balanced score card approach of a firm. (07 Marks)
c. Explain the five generic competitive strategies. (10 Marks)
a. What is strategic alliances? (03 Marks)
b. What are the strategic options available for a firm to enter in foreign markets? (07 Marks)
q. Explain BCG matrix for resource allocation. (10 Marks)
a. What do you mean by corporate social responsibility? (03 Marks)
b. Explain the different types of control systems. (07 Marks)
c. Critically evaluate the different tlpes of organaatronal structures and their relevance in
effective strategy implementation. (10 Marks)
Do a SWOT analysis of Kingfisher airlines. What strategies do you suggest for its survival?
(10 Marks)
Think of a business and draw a busin'ess plan for the business you thougfu. (10 Marks)
I of 2

a.
b.
c.
12MBA31
CASE STUDY
Toyota Motor Company is widely regarcled as a low-cost producer among the World's
Motor Vehicle Market. Despite its ernphasis on product quality, low cost and ettcient
supply chain management, the company is finding hard to position their brand in lou,-cost
segment, (rvhere Maruti-Suzuki is leader) in India. The Company's Brands'ETIOS and
Liva' are picking up sales slowly. Where as the SUV 'Innova' is selling aggressively in
India market.
Now the company want to launch 'Camry' and 'Lexus' both are premium Luxury brands to
compete with German's Mercedes, BMW and Audi and capture Indian market successftllly.
Ouestions :
Illustrate some key success factors on which the Toyota company can become successfui in
India. (06 Marks)
What strategies do you suggest for the company to position their Etios and Liva brand in
Indian market'/ (07 Marks)
What strategies do you suggest to position the Camry and Lexus brands in premium
segment? (07 Marks)
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Time: 3 hrs.
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Third Semester MBA Degree Examination, June/July
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IZYIB.A32
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Operations Management
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Max. Marks:i00
Note: 7. Answer any TIIREE full questions from Q.No.7 to 6.
2. Q.No. 7 and I are compulsory.
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Discuss the statement "Production is a means of creating utility" (03 Marks)
Explain the recent trends in operations management ; i (07 Marks)
XYZ Company is planning to add a new line of toys to its prafi#it-mix. This would require
leasing new equipment for a monthlypayment of Rs.6000 Jq{}ffile costs would be Rs.2 per
unit and the toy would sell for Rs.7 per unit. ,*4,{_.lo
i) Determine how many toys must be sold in order to bfuak-even.
it) Calculate the profit or loss that would occur.u,if 1000 toys are made and sold in a
month.
iil) How many toys must be sold to make a profit of Rs.4000?
The sales of a product for the last 10.*-e,# tb.
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are shown below:
Week I 2' a
.,; J 4 5 6 7 8 9 l0
Unit sales 700 724 720 728 740 742 7s8 750 770 77s
Determine the equation for the trend line and predict sales for the 11'h and 12th weeks.
(07 Marks)
'Hotel Mubara-k' ,a fast food restaurant offers the following menu for its customers. The unit
selling price, variable production cost and expected sales per day are shown in the table
below.
ltem Selline price/unit Variable cost/unit Expected dailv sales (units)
A Rs.30 Rs.12 700
B Rs.8 Rs.3 700
C Rs.15 Rs.5 s00
D Rs.7 Rs.4 500
E Rs.3 Rs.2 300
State the elements of good forecasts
The fixed costs are Rs.20,000/- per day. Determine the break-down sales per day
What is facility location?
What is time study? What are its objectives?
Explain the factors affecting location decisions.
1 of3

4 a. Define the term "Master Production Scheduling".
b. State the primary and secondary objectives of materials management.
c. Calculate the vendor rating for the following: The item under consideration
all suppliers:
12MBA32
(03 Marks)
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Weightage for quality - 70Yo; Price :20Yo and Delivery - l:07o. (10 Marks)
5 a. An auto industry purchases spark plugs at the rate of Rs.25 per piece. The annual
consumption of spark plug is 18,000 nos. If the ordering cost is Rs.250 per order and
carrying cost is 25% p.a., what would be the,EbQ? If the supplier of spark plugs offers a
discount of5% for order quantity o13666 nsS-lpdr order, do you accept the discount offer?
l,." (10 Marks)
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Suooliers Data
Price of each item
Deliverv Dromised 6'weeks
Actual deliveries made in 6.2 weeks
6a.
b.
C.
b. The following data is available*,-*f;t#onsumption pattern of certain materials in an
organtzation: 4r-)d
Group No. of ite'ilfs' Monthly consumption (units) Price item (Rs.)
I 4A 300 90
II 20 270 100
III 100 I 700 5
tv. 200 1s00 4
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60 340 50
#t 300 2500 1
,l.VII 250 2000 2
VIII 30 t70 500
Find out A, B, C items when:
'A' item account for 85o/o of consumption value.
'B' item account for 10% of consumption value.
'C' item account for 5o/o of consumption value.
What are the importance of aggregate plans?
Briefly explain the characteristics of service operations.
Explain the service facility layout for hospital service.
2 of 3

7a.
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A firm produces denim jeans incurs the following monthly costs to produce denim jeans.
Fixed cost : Rs. I ,00,000; variable cost/p.u _ Rs. 1 001-; sales volume _ 500;
selling price : Rs.250 per unit. Determine the break-even-volume for the above data.
(05 Marks)
Determine the multifactor productivity for the combined input of labour, material, mashihe
time and overhead expenses given below: .1,,...* ,i"
Labour cost - Rs.1000/-; Materials cost - Rs.500/-; Machine cost - Rs.500/-;.'Overhead
expenses : Rs.2000/-, Output : 2000 units. (05 Marks)
average method. (05 Marks)
b.
c. The table below shows the monthly demand over 6 months period for a product.
The weightage given for the demand for 6tn, 5th and 4th months are 0.5, 0.3 and 0 .2
respectively. Determine the forecast of demand for 7'h month using weighted moving
d. Choose any one product and draw a
particular product.
layout for manufacturing the
(05 Marks)
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A company has to select one location out of fiVe alternatives considered for a new plant. The
annual operating costs and other intangible factors are given below for these five locations.
i) On the basis of annual operating factors, which site would you choose? (10 Marks)
it) Devise a method of quantiffing the intangible factors and integrate them with the cost
data into the overall evaluation. Which is best now?
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Demand (units
diagram
Factors
Locations
A-,'%l B C D E
Economic factors
Labour cost (Rs.) f.;*0,ooo 1" 10.000 1,60,000 85,000 75,000
Transportation cost
(Rs.)
10,000 8,000 7,000 12,000 14,000
Local taxes (Rs.) 17,000 20,000 25,000 19,000 17,000
Cost of power (Rs.) 2 1,000 29,000 25,000 18,000 23,000
Other costs (Rs.) 16,000 I 1,000 12,000 16,000 18,000
Intaneible'factors
Community attitude Very good Fair Good Fair Very good
f*bour availability Good Very good Fair Outstanding Acceptable
,@ality of
transportation
Fair Acceptable Outstanding Acceptable Fair
Quality of line Acceptable Fair Good Very good outstanding
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(10 Marks)

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Define consumerism.
What are the characteristics of Indian consumers?
Explain consumer research paradigms.
What is black box in consumer behavior?
Describe the levels of consumer decision making.
Explain Nicosia model of consumer behavior.
What is perception?
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b. Explain Tri-component model of attitu&,r
c. Explain online buying process wfthie*$ffiple.
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Gonsumer Behaviour
Time: 3 hrs. Max. Marks: l0€
Note: 7. Answer any TIIREEfiuII questionsfrom Q.No.7 to 6. , ,"
2. Q.No.7 and I are compulsory. ''-
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What are buying motives and explain the different types of buying motives? (07 Marks)
Define perceived risk. What are the types of riskand explain how consumers handle risk.
5a.
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c.
6a.
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What is social class? ,,.,,,.,,
What is sub-culture? Explain thb different types of sub-culture.
Explain the strategies to overcome cross-cultural problems.
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Differentiate betwpefL0RM and eCRM.
How to measure;tHy*bpinion leadership ?
What is adopfu?"Explain the different adopter categories.
7 a. Zee teldl#s expanded its operations in South India by introducing regional channels in
Ta1n&ckannada, Malayalam and Telugu under the Zee brnd name. It is segmenting its
mlt1Gt on the basis of socio-cultural variable, language. What is the importance of
sb.iio-cultural segmentation in a country like India, for such companies? (10 Marks)
b;'' Cellular service provider Airtel has launched Airtel friendz prepaid, which allows users to
. form friends groups and talk to each other at economical rates. There is also a provision to
'' transfer the recharge value to any member of the friends group. Marketers are aware of the
influence that friends can have on purchase decisions. Evaluate the importance of friends as
a reference group in purchase decisions. (10 Marks)
8 The Harry Potter series of books created publishing history on account of its huge sales
figures. No other children's book's have ever sold more copies than these. A major factor
attributed to the success of this series of the books is the buzz or hype generated by positive
word-o f- mouth cortmunicat ion.
. a. How do marketers benefit from positive word-of-mouth communication? (10 Marks)
b. How is it possible to devise strategies to make a product the talk of the town? (10 Marks)
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Time: 3 hrs.
12MBAFM321
Max. Marks:100
Q.No.6.
Third Semester MBA
Advanced Financial Management
Note: l. Answer any TIIREE fall questions from Q.No.7 to
2. Qaestion No. 7 & I are compulsory.
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a. What is concentration banking? (03 Marks)
b. The annual cash requirement of A Ltd is ( 10 lakh. The company has marketable securities
in lot sizes of { 50,000, { 100,000, { 2,00,000, { 2,50,000 and { 5,00,000. Cost of
conversion of marketable security per lot is T 1,000. The company caw earn 5% yield on
securities, you are required to prepare a table indicating which lot size will have to be sold
by the company. Also show the economic lot size to be obtained by Baumol model.
(07 Marks)
c. The following results are expected by xyz Ltd by quaters next year in thousand of rupees.
Particulars I 2
a
J 4
Sales
Cash payments :
7500 10,500 18,000 10,500
Production cost 7,000 10,000 8,000 8,500
Selling, administrative and other costs 1,000 2,000 2,900 1,600
Purchase of plants and other fixed assets 100 1,100 2,100 2,r00
The debtors at the end of the quarter are Yr'd of sales for the quarter. The opening balance of
debtors is T 30,00,000. Cash on hand at the beginning of the year is t 5,00,000. Borrowings
are made at the beginning of quarters in which multiplies of t 10,000 and are repaid at the
end of quarters interest charges may be ignored. You are required to prepare i) Cash Budget
a. With the formulae, explain what working capital leverage is.
b. Explain the various sources of working capital.
c. Define Merger, Explain the various types of mergers of motives behind merger.
by quarters for the year. ii) State loan outstanding at the end of the year.
Define EVA and explain its components.
What are stock dividends and stock splits. Explain their rationale.
Define industrial sickness. Explain the causes and symptoms of sickness.
repeat purchases. What is the expected pay off if the credit is granted?
(03 Marks)
(07 Marks)
(10 Marks)
(10 Marks)
(03 Marks)
(07 Marks)
(10 Marks)
a. What is an ageing schedule. (03 Marks)
b. The financial manager of firm is wondering whether credit should be granted to a new
customer who expected to make repeat purchase on the basis of credit evaluation. The
financial manager feels that the probability that the customer will pay 0.70 and probability
that customer will default is 0.30. Once the customer pays for the first purchase, the
probability that he will pay for the repeat purchase will be 0.90. The revenue from the sales
will be { 2,00,000 of the cost of sale will be 160,000 - these figures apply to both initial and
(07 Marks)

12MBAFM321
c' Rakesh enterprise is currently providing 30 days credit to its customers. Its present ,u1., ur.
t 200 million. Its cost of capitalis 12% of the ratio of variable cost to sales is 0.80. Rakesh
enterprise is considering extending its credit period to 45 days which is likely to push sales
up by < 60 million. The bad debt proportion on additional sales would be 15o/o. The tax rate
is 33%. What will be effect of lengthening the credit period as residual income of the firm.
(10 Marks)
a. What is ROI - RoE analysis? (03 Marks)
b. 'Precision Engg factory consumer 50,000 units of component per year. The ordering,
receiving and handling costs are { 3 per order while tracking cost are t 12 per order. Further
details are as follows : deterioration and obsolescence cost T 0.004 per unit per year ; interest
cost { 0.06 per unit per year ; storage cost t 1000 per year for 50,,000 units. Calculate EOQ.
(07 Marks)
c. From the details given below, calculate ;
i) Reordering level ii) Minimum level iii) Maximum level iv) Danger level. Reorder
quantity is to be calculated on the basis on the following :-
cost of placing a purchase orders is ( 20 No. of units to be purchased during the year is
5,000purchasedpriceperunitinclusiveoftransportationcostis<
storage per unit is ( 5 Details of lead time: Average 10 days ; maximum 15 days minimum -
6 days. For emergency purchase 4 days. Rae of consumption : Average : 15 units per day
maximum: 20 units per day. (10 Marks)
a. How is EFR computed? (03 Marks)
b. In engineering company has a cost of equity capital of 10%. It earns 18% return an
investment. The companys earning is { 10 per share. According to Walters model what
should be the price of shares at25o/o dividend payout ratio? Is it optimal ratio. If not what is
the market price at optimal ratio? (07 Marks)
c. R company belongs to a risk class whose capitalization rate is l0%.It currently has 1,00,000
shares selling at { 100. The firm is contemplating the declaration of t 6 dividend at the end
of the year. Answer the following questions based on MM model on the assumption that
taxes does not exist" Assuming that the firm has net income of T 10,00,000 and also pay
dividends. It makes investments of t 20 lakhs during the period. How many new shares must
be issued. (10 Marks)
a. Define agency cost/problem and explain why frms incur them. How can it be reduced?
(05 Marks)
b. what is the cost of trade for credit terms " %rnet 45". (05 Marks)
c' In considering the most desirable capital structure of a comp dfly,the following estimates of
the cost of debt and equity capital (after tax) have been made at various levels of debt -equity mix:
Debt as o/o
of Total
Capital employed
Cost of debt (%) Cost of equity (%)
0 5.1 t2.0
t0 5.0 t2.0
20 5.0 t2.s
30 5.5 13.0
40 6.0 14.0
50 6.5 16.0
60 7.0 20.0

l2MBAFM32T
You are required to calculate/determine optimal debt equity minimum by calculating
composite cost of capital. (10 Marks)
8 Compulsory
a. A company currents operating income is ( 4 lakhs. The firm has ( 10 lakhs of I 0% debt
outstanding. Its cost of equity capital is estimated to be l5%.
i) Determine the current value of the frm using traditional approach.
ii) Calculate overall capitalisation rate as well as leverage ratio
1) B/S 2)BlV 3) The firm is considering increasing its leverage by raising an
additional { 500,000 debt and using the proceeds to retire that amoun& of equity. As a result
of increased financial risk Ki is likely to go up to 12% and Ke is 18%: would you
recommend the plan. (15 Marks)
b. Give a critical approaisal of Modigliani - Muller approach to capital structure theory.
(05 Marks)
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3 of3

USN MBAFM322112MBAB1332
Third Semester MBA Degree Examination, June/July 2015
I nvest-.-nt Management
Time: 3 hrs. Max. Marks:l00
Note: 7. Answer any TIIREE full questions from QI to Q6.
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What do you mean by 'Duration' of a bond?
Differentiate between inve stment and speculation.
What is CAPM? What are the assumptions of CAPM?
What is 'Investment'?
How does fundamental analysis differ from technical anatf*Eid
Explain the clearing and settlement process followeffiNsE
is Rs. 100.
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(07 Marks)
(10 Marks)
(03 Marks)
(07 Marks)
(10 Marks)
3 a. Define stock exchange. 1.1. r (03 Mffk6)
b. A company is presently paying a dividend;i-fip4.5 per share. The beta value is 1.5. The
dividend is expected to grow at the rate otQtZ" pa. fo. many yeaxs to come. The risk free
rate of return rs 7Yo pa and the ex r€turn on market porttoiio is l4"hpa. Compute the
expected refurn as the equity acco CAPM and calculate the value of the equity share
considering the expected return as required rate. (07 Marks)
(10 Marks)
(03 Marks)
(07 Marks)
c. Explain the various factors of ,p&&a my Analysis'.
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What is 'Random walk
vestment.
The expected stock x and y are 15% pa and 18% pa respectively. Their risk
measured as ion are 4oh and 5% respectively. Correlation coefficient between
xandyis+
return of equally weighted portfolio (R )
the equally weighted portfolio risk (oo)
the correlation coefficient necessary to reduce the level of portfolio risk by
(10 Marks)
(03 Marks)
bW A Rs. 100/- face value bond with u .oupon rate of lz%pa matures after 6 years. The interestA Rs. I00/- tbce value bond with a coupon rate of 12% pa matures after 6 years. The i
payment is semiannual. Compute the intrinsic value of the bond, if the required rate is 160/,
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c. Consider followine informat three mutual funds and mark10n on tnree murual runds and market.
Particulars Mean return Std deviation (o/o) Beta
Fund A t2 18 1.1
Fund B 10 15 0.9
Fund C 13 20 t.2
Market 11 t7 1.0
Risk free rate 6%
Rank the funds according to Sharpe's measure, Treynor's measure and Jensons measure.
i)
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I 2 M BA FM322I ILD'4iBAB 13 3 2
a. What is portfolio revision? (03 Marks)
b. What are the three forms of market efficiency? How are they tested? (07 Marks)
c. An investor is considering the purchase of a bond currently priced at Rs 878.50. The band
has a life of 4 years with a face value of Rs. 1000. The coupon rate is 8% pa paid ann;4fu.
kThe required rate of return is 10%pa I + "*
i) Advice the investor *.{ *;+
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ir) Calculate the YTM of the bond ** **'qi
iil) Calculate the realizedYTM if the re-investment rate is l5Yo pa. 4# iro rrlartrs;
a. The beta(F) of a stock is -1.8. What does this mean? ;P (04 Marks)
b. A prefer.r.. share is selling at Rs 44/share, and pays a divider*ffii . a.a/share. If the
required rate is l2%pa., what is the value ofthe preference sharg* )W (04Marks)
c. The current Nifty value is 7000. This is expected to reach 8mffi six months. What is the
practical implication of these values to an investor who wapgfo{rse nifty for investment?
f--l (04 Marks)
d. A bank provides an interest of Rs 1000 on an investnlqqt"bdR.s. 5000 made for 3 years. What
is the implied annual compound rate? {W (04 Marks)
e. The current market value of investment under a
m4t4lal fund is Rs 600 million. The company
receivables are Rs. 100 million and payable RbF{ 50 million. What is the NAV of the fund
if there are 250 million units in the fund?
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(04 Marks)
CASE STUDY
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,^JlC stock price (Rs.) : 597 s82 559 5s4 545
Determine the value of stock
Calculate the value of and establish CRL (characteristic regression line)
c. If the market return is"[.ff2 pa what would be the stock return
d. What is the overqlffffi of the stock in term of standard deviation assuming equal probability*Fq6."h+F
for all the retu-rn?,,.] (20 Marks)
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3rd Semester MBA (June-2015) Question Papers

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3rd Semester MBA (June-2015) Question Papers