4 Growth Positioning
- 1. Experience Matters! 4 G ROWTH
- 2. 4Growth Inc. - Mission To identify and realize opportunities for significant value creation for our clients. By partnering with your company, 4 G ROWTH will help you to unlock the potential of your business.
- 3. 4Growth Inc. - Goals Get Through Hurdles Our customers tell us that they often hit a wall. We provide counsel and engage with them to continue to grow their business. Execute, Build & Support Through a combination of active management, strategic partnerships, and skills enhancement.
- 4. 4Growth Inc. - Goals Use Methodologies & Best Practices Our process is to Assess our client’s business, fully define the problem, then actively implement the best strategy and tactics. Support, through long term participation, useful methods that can be incorporated into an ongoing appropriate strategy Generate significant shareholder returns
- 5. Case Study Active Management Client Retail marketing services business with $8m revenue Challenge Stalled business performance caused owner to lose confidence in his executive management team. Role Owner has retained 4Growth as trusted advisor to provide sales, financial, technology, legal and M&A support to enable transition of the management team while minimizing risk to the ongoing business. 4Growth is actively participating in the execution of this plan.
- 6. Case Study Startup revenue & investment Client Startup software vendor seeking breakeven phase Challenge Newly established enterprise/ SaaS solution requires scalable sales capacity and practices to grow revenue and customer base to attract next round of investment Role Acting as a distributor, 4Growth has identified and engaged customers and resellers, built targeted marketing and sales content, and attached service offerings. Seeking funds, 4Growth has identified a number of potential investors to enable the next phase of our client's growth and is working to close a deal.
- 7. Case Study Strengthen core business solution Client Web-based print production business preparing for aggressive expansion Challenge Initial business was developed around a web application built and owned by a third party. Ongoing enhancement and support has been adequate, but aggressive expansion plans now call for a more reliable approach. Role 4Growth completed a review of existing technology and supplier partnership agreement and provided risk assessment, costing and staffing for four options. A recommendation was made and 4Growth is actively participating in the execution of this plan.
- 8. Approach - Framework Objective evaluation Active Management Close deals Generate investment Consult Recruit People Source Strategic Partners Coach E XECUTE We manage B UILD We develop your capability S UPPORT We advise
- 9. Approach – Understand Your Business STRATEGIC FIT External Opportunity Internal Infrastructure ORGANIZATIONAL READINESS Vision and Mission Strategy Business Roadmap Offerings Technology Sales Methodology CRM People Marketing Service model Recommendation Markets Products Customers Financial People Products Partners Financial
- 10. Our Approach 4 G ROWTH
- 11. 4Growth Inc. - Business Assessment Objective Evaluation – Where is the business today? Market Competition Product Capability / People Financials Partnerships Business Roadmap – Where do you want it to go? How do you get there? And What Role do You Want to Play? Strategic Planning Business Plan Funding the Business The Right Resources
- 12. 4Growth Inc. - Execution Active Management – Making it Happen Sales & Marketing Strategic Partnerships Implement Strategy Lead Generation Capabilities and People Channel Development Marketing Initiatives Funding Plan
- 13. Building Your Business - REACH
- 14. Building Your Business – REACH Map Who’s Interested in Your Success? Who Needs You? Who are the most Influential? Who can help you succeed? Who can influence your prospective client? 6 Degrees of Separation Exists!
- 15. Key Strengths Relationships Business Planning Marketing and PR Sales Development Financial Management Strategic Planning HR Policies & Procedures Technology-enabled Services Fair Business Model Exit Strategy Win - Win
- 16. Bios – Core Partners & Associates Gary Collins Gary Collins is Managing Partner of 4Growth Inc.. Gary is experienced in the evaluation of personnel, management assessment, all aspects of sales including coaching, mentoring and business development. Gary has provided advice related to restructuring, mergers and acquisitions. Gary’s experience has included both private and public companies and a cross-section of large, mid-size and start-up organizations. Prior to 4Growth Inc. highlights to his management include: Executive Trainer & Coach, The Covenant Group; Co-CEO, Pomegranate Media Inc.; Country Manager, McAfee Canada and Regional Vice President and General Manager, Nexinnovations. He assisted a variety of these organizations in building executive teams to grow or maintain market positions. He has worked in a number of vertical industries including healthcare, financial services, manufacturing, entertainment, technology and consumer retail. Gary is a graduate of the York University in Toronto, Ontario (BA Honours, History & Political Science) and has completed a number of marketing and management programs throughout his employment history. Mark Edwards As a partner in a public accounting firm for over 20 years, Mark has extensive experience with all size companies from the small startup, up to international mid-size companies. Mark has experience with several different financial accounting systems, financial reporting systems and corporate governance for all levels of business. The accounting firm not only provided accounting, audit and tax services, but assisted with arranging financing through various sources both public and private. Mark has been involved at the senior management level in smaller public companies including the CEO and CFO roles as well as being a Director . Through these experiences, he is well aware of the issues and constraints facing public companies today. Mark has been successful in taking private companies public, both through prospectus offerings and by way of reverse takeovers. His public company experience includes turnaround situations, start up and he has been involved with several successful acquisitions/merger transactions over the years.
- 17. Bios – Core Partners & Associates Graham Binks Graham Binks is a Managing Partner with 4Growth Inc. He has over 20 years experience in designing, developing, procuring, implementing and supporting technology solutions in diverse global markets including Technology, Financial Services, Electronics, Industrial Manufacturing, Oil and Gas, Life Sciences, Government and Education, Automotive, Consumer Design, Film and Video, and Gaming. Most recently, Graham was Vice President of Global Services & Support at Platform Computing. In this role, he was responsible for the company’s $30m Support, Consulting and Training businesses. Under Graham’s leadership revenue grew by 40% and overall profitability margin grew to 60%. Before joining Platform, Graham had executive roles at Autodesk and Alias, where he focused on improving Alias’ competitiveness through the transformation of business process and information technology across the entire span of the company’s operations,. Graham spent the first 10 years of his career bringing software solutions to market. Graham holds a Bachelor of Science in Computation from UMIST and a Research Masters in Computer Science from the University of Manchester. Bo Pelech For about the last 8 years I ran a marketing / business strategy consultancy right from start-up. The company had an orientation to online data related interactions. I sold my interest in the company at the end of 2006. Following this venture, I worked with Allan Bezanson, a Senior Partner at Osprey Capital. Allan had successfully completed one of the most successful private equity transactions in Canada (Blue Wave Energy funded by Birch Hill Capital) as a principal and had parlayed that into a succcesful private equity agency practice. Bo has written a White Paper called ‘The Growth Imperative’. His basic premise and statistical presentation is that public micro-caps in Canada lack a growth imperative. This situation exists for a number of but most importantly, those companies that lack exponential organic growth, need to look externally. At the same time emerging companies with potential sustainable differentiators have lost access to capital because of the collapse of the VC sector. The opportunity that I see is to work with emerging companies to position them into strategic relationships with micro-caps and vise-versa. Given the state of the market, such strategtic initiatives seem to be one of the few available funding avenues. It's still early days, but the strategy is actually working.
- 18. Bios – Core Partners & Associates Cindy McNichol Cindy McNichol is an accomplished senior executive who brings business acumen and leadership to corporations who want to align and connect people to growth strategies. She is skilled at building and coaching high performing business teams to deliver results in competitive markets and is recognized for well developed strategic capability in high growth companies, diverse business entities and start-up operations. She has served numerous industry sectors including financial services, professional sales/services, hospitality, retail, government, broadcasting /event production, memorial services, power distribution and consulting. Cindy specializes in working with clients to create sustainable alignment between people, process and strategy. Cindy’s credentials are illustrated by the following: Memberships in SLF, CHRP, CSTD (Life time), HR.ca, Workforce.com; Strategic Leadership Forum; former President of the Ontario Society for Training & Development; University of Toronto MBO, OSTD Trainer certification; BOARDMATCH LEADERS certification, DISC, PI and DDI facilitator/assessment certification. Mike Hubbert Mike has been a senior executive whose expertise in business process analysis, coupled with an ability to rethink and rebuild operations, has resulted in creating more effective results-oriented organizations. He is a proven problem solver and leader skilled at creating and implementing new strategies. Mike possesses extensive international experience and an ability to prioritize, communicate and create value from corporate strengths. Although Mike has a rich history in the Canadian and European technology community, he has also been applied his skills in a Retirement Residence Real Estate Investment Trust (REIT). Here he analyzed and restructured the direction and value model of this business as it pertained to the marketplace, people capabilities, processes, government strategies for seniors, funding and capital requirements for product. Most recently Mike consults with technology companies to assess their market expansion opportunities by understanding their core competencies. Aligning these competencies creates opportunities for a more collaborative and strategic investment model. Although Mike has worked in mid to large companies, he has extensive board management and advisory experience in Canadian start-ups. Mike has an Honours Business Adminstration and Arts Degree from the Wharton Business School and the University of Pennsylvania.
- 19. Thank You 4 G ROWTH