4-Step Guide To Demystifying Inbound Like The Pros
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The document outlines a 4-step guide to inbound marketing, emphasizing the importance of understanding target personas and optimizing marketing strategies to convert potential leads. It highlights case studies showcasing successful campaigns for various clients that resulted in significant engagement and lead generation. Key takeaways include the necessity of closed-loop marketing strategies and thorough persona development.
4-Step Guide To Demystifying Inbound Like The Pros
- 2. @HubSpot @ The 4-Step Guide To LIKE THE PROS DEMYSTIFYING INBOUND
- 3. @HubSpot @ COMPANY HIGHLIGHTS - Oversaw fundraising promotions in the South East Asian tech industry that raised over $40 million USD (including exits for 2 startups) - Planned and carried out campaigns that generated over $20 million SGD in free press. -Organized corporate events, concerts and showcases all around Asia in which were attended by over 500,000 people. AGENCY
- 4. @HubSpot @
- 6. @HubSpot @ 2 1 4 3 Target YOUR 4-STEP GUIDE bit.ly/tatemplate
- 7. @HubSpot @ Build Your Persona Target: 1 bit.ly/tatemplate
- 8. @HubSpot @ WHO DO I WANT TO SEE MY CONTENT? bit.ly/tatemplate
- 9. @HubSpot @ Create a Persona. Visualize your ideal customer. Write it down. bit.ly/tatemplate
- 10. @HubSpot @ YOU SHOULD KNOW EXACTLY WHAT THEY CARE ABOUT bit.ly/tatemplate
- 11. @HubSpot @ TALK TO THEM (OR PEOPLE WHO KNOW THEM) Sales reps Support team Your network bit.ly/tatemplate
- 12. @HubSpot @ GO ON A PERSONA SAFARI bit.ly/tatemplate
- 13. @HubSpot @ WHAT ARE THEY ALREADY LOOKING FOR? bit.ly/tatemplate
- 14. @HubSpot @ WHAT ARE THEY ALREADY LOOKING FOR? bit.ly/tatemplate
- 15. @HubSpot @ WHAT ARE THEY ALREADY SEARCHING FOR? bit.ly/tatemplate
- 16. @HubSpot @ WHAT ARE THEY ALREADY SEARCHING FOR? bit.ly/tatemplate
- 17. @HubSpot @ AGENCY ADELINE Demographics: • Singaporean Female, 30 y/o • Boutique agency (5-20 employees) • Account Manager Aspirations: • Be recognized as top performer • Get more work-life balance • Start her own business What has her attention off-work? • LadyIronChef • Honeycombers • Instagram Stories *AKÏN’s TA Cheatsheet to be sent to all participants post Webinar! bit.ly/tatemplate
- 18. @HubSpot @ 2 1 4 3 Target Optimize YOUR 4-STEP GUIDE helloakin.com
- 19. @HubSpot @ WHAT to choose & HOW to tweak Optimize: 2 helloakin.com
- 20. @HubSpot @ Convert •Encourage leads to take action (via triggers) •Automated marketing workflows for nurturing •Acquisition of primary datapoints Capture •Create leads generation infrastructure •Instil data-driven approach to profile leads’ intent •Acquisition of secondary datapoints Captivate •Increase visibility and search-ability. •Increase traffic from relevant target audience •Increase overall brand awareness. Inbound Inbound interventions Strangers Visitors Leads Clients helloakin.com
- 21. @HubSpot @ Campaign Creation & Management CTA & Conversion Path Building Individual Content/Offer Creation Social Discovery & Prospecting Landing Page Creation Retargeting Buyer Persona Development Website Design Keyword Research On Page SEO Blogging Link Building / Off Page SEO Social ad publishing and management Email Marketing CRM Implementation Lead Nurturing and Automation Integration Management Sales Coaching Ongoing CRM & Data Maintenance Capturing TAs who have shown interest via leads generation Captivating the right Target Audience (TA) and increase traffic volume Converting interested leads who have expressed intent via nurturing Strangers Visitors Leads Clients helloakin.com
- 22. @HubSpot @ POTENTIAL MARKET SIZE HOW MANY OF THEM ARE THERE? Captivate helloakin.com
- 23. @HubSpot @ Get Completed CALL TO ACTION: helloakin.com
- 25. @HubSpot @ GET PEOPLE TO SHARE YOUR CONTENT helloakin.com
- 26. @HubSpot @ GRABBED THEIR ATTENTION, HOW DO WE THEN PROFILE INTENT? Capture helloakin.com
- 27. @HubSpot @ EXISTING FANS HOW TO OPTIMISE TRIGGERS? Convert helloakin.com
- 32. @HubSpot @ WHO ELSE HAS YOUR AUDIENCE?
- 33. @HubSpot @
- 35. @HubSpot @
- 37. @HubSpot @
- 38. @HubSpot @ Partner Remix Other people Mark Zuckerberg O
- 39. @HubSpot @ USE FACEBOOK ADS TO BOOST YOUR POSTS
- 40. @HubSpot @ Partner Remix Other people Mark Zuckerberg Owned
- 41. @HubSpot @ Send emails to your existing audience.
- 42. @HubSpot @ 2 1 4 3 Target Optimize Feature YOUR 4-STEP GUIDE Understand
- 43. @HubSpot @ Analyze and Learn Understand: 4 bit.ly/helloakin
- 44. @HubSpot @ So… is all this marketing stuff working? bit.ly/helloakin
- 45. @HubSpot @ Which sources are driving customers? @HubSpot @ bit.ly/helloakin
- 46. @HubSpot @ Facebook Content Campaigns Advertisements Technological Innovations A closed-loop marketing strategy will ensure all platforms are working in tandem, and that proper tracking can be implemented. The data and insights gathered through analytics and pixels will also greatly help to improve attribution analysis. Influencer Marketing Supporting Google Adwords Supporting Directed Landing Pages Website / Web App Resources Audience Pixels Google Analytics Conversion Pixels Closed Loop Marketing Strategy Tracking URLs / Promotional Codes Re-marketing Pixels Attribution interventions Enabled by Technology bit.ly/helloakin
- 47. THE CLIENT GUSH! THE GOAL Need paint? Go with Gush! Gush, a paint that purifies the air of VOCs and toxins, approached us to help with the soft launch of their product. We were tasked to create an impression with both home-owners and the environmentally-conscious THE SOLUTION Employing inbound strategies over a month-long campaign, we created awareness for the brand to a target audience we developed in accordance with the brand’s offerings through specific, targeted advertisements. We developed a landing page capable of converting visitors into leads, with mechanics in place to further leverage on these leads’ personal networks. With the obtained leads, we are able to then retarget and nurture them towards the eventual end goal - purchase. 231k TOTAL REACH 5.5k TOTAL ENGAGEMENT 24% LEAD CONVERSION RATE 477 LEADS COLLECTED www.facebook.com/gowithgush https://www.gowithgush.com/giftgush THE RESULTS CONSULTING LEAD GENERATION SOCIAL MEDIA MARKETING CONTENT DEVELOPMENT LANDING PAGE DEVELOPMENT EMAIL bit.ly/helloakin
- 48. THE CLIENT Overseas Singaporean Unit (Prime Minister’s Office) THE GOAL Keeping Overseas Singaporeans (OS) connected OSU’s main aim is to connect Overseas Singaporeans to home and foster a a sense of community amongst them while abroad. To enable this, it is important to increase awareness and build top-of-mind recall for The OS Portal, an important touch-point for community information THE SOLUTION CONSULTING INBOUND MARKETINGGRAPHIC DESIGN 120 CONTENT ASSETS Together with the OSU team, we designed and executed strategies for editorial content, online membership campaigns, as well as the management of writers and featured interviewees. Through an inbound strategy, the OS Portal has moved beyond a resource page providing just practical information information about living abroad. It is now consistent with strategic considerations, offering a variety of relevant content that caters to different OS touch points BRAND STRATEGY 8 COUNTRIES’ DIGITAL PLATFORMS 5TH YEAR RECONTRACT www.overseassingaporean.sg THE RESULTS bit.ly/helloakin
- 49. @HubSpot @ OFFICE AUTOMATION MADE EASY Repositioning a technical product for the everyday office worker Growth Strategy Visual Branding Lead Generation End Deliverables: • Branding and CI development • Consulting and strategy • UIUX • Lead generation strategy and execution • CRM and Sales integration • APACJ + US 180 Leads per Month >$2 Mil Attributed Growth 16,000 Niche Audience acquisition bit.ly/helloakin
- 50. @HubSpot @ KEYTAKEAWAYS 3 Always remember to P.R.O.M.O. 4 Create a Closed- loop Marketing Strategy 1 Get serious about your Persona 2 2 Select and optimise for the right platforms bit.ly/helloakin
- 51. @HubSpot @ x Arvin Tang Managing Director, AKÏN www.linkedin.com/in/Arvintang arvin.t@helloakin.com Aaron Soh Inbound Expert, Hubspot https://www.linkedin.com/in/aaron-soh/ asoh@hubspot.com bit.ly/helloakin