What are some influential macroenvironment developments
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A macro environment consists of broad economic conditions that impact whole economies and sectors rather than specific industries. Some influential macroenvironmental developments include population demographics like age distribution and growth rates, ethnic and educational groups within the population, cultural values and subcultures, household patterns, consumer psychology, income distribution, pace of technological change, business legislation, and special interest groups. Macroenvironmental forces have significant social, economic, and political implications for marketers.
What are some influential macroenvironment developments
- 2. A macro environment is a wide, broad set of economic conditions rather than the conditions in a specific sector or industry within an economy.
- 3. UNPREDICTABLE, SHORT-LIVED, AND WITHOUT SOCIAL, ECONOMIC, AND POLITICAL SIGNIFICANCE
- 4. SIMILAR TO FAD BUT
- 5. MAJOR FORCES
- 7. POPULATION AGE MIX MEXICO HAS A VERY YOUNG POPULATION AND RAPID GROWTH ITALY HAS ONE OF THE WORLD’S OLDEST POPULATION MORE IMPORTANT
- 8. ETHNIC AND OTHER MARKETS 80.5% 13.4% 1.9% 2.31%
- 9. EDUCATIONAL GROUPS ILLITERATES HIGH SCHOOL DROPOUTS HIGH SCHOOL DIPLOMAS COLLEGE DEGREES PROFESSIONAL DEGREES
- 10. HOUSEHOLD PATTERNS JOINT FAMILIES NUCLEAR FAMILIES SERIOUS IMPLICATIONS FOR MARKETERS
- 12. CONSUMER PSYCHOLOGY IN A RECESSIONARY ENVIRONMENT, CONSUMERS HUNT FOR BARGAINS…..
- 15. HIGH PERSISTENCE OF CORE CULTURAL VALUES MARKETERS HAVE SOME CHANCE OF CHANGING SECONDARY VALUES, BUT NOT CORE. “DON’T DRINK AND DRIVE” CAMPAIGN HAS INFLUENCED SECONDARY VALUES OF PEOPLE.
- 16. EXISTENCE OF SUBCULTURES MARKETERS SAY, “ATTRACT SOMEONE AS TEEN, AND YOU WILL LIKELY TO KEEP THE PERSON AS CUSTOMER LATER IN LIFE.”
- 18. “DELHI GOVERNMENT’S INITIATIVE TO CONVERT ALL MODES OF PUBLIC TRANSPORT TO CNG-POWERED VEHICLES HELPED REDUCE POLLUTION LEVELS DRASTICALLY.”
- 20. ACCELERATING PACE OF CHANGE UNLIMITED OPPURTUNITIES FOR INNOVATION VARYING R&D BUDGET INCREASED REGULATION OF TECHNOLOGICAL CHANGE
- 22. INCREASE IN BUSINESS LEGISLATION GROWTH OF SPECIAL-INTEREST GROUPS
- 23. These slides were created by NANDINI GUPTA, AKGEC Ghaziabad, during a Marketing internship by Prof. Sameer Mathur, IIM Lucknow