What are some influential macroenvironment developments

This document discusses the key elements that make up a company's marketing environment: demographic environment, economic environment, socio-cultural environment, natural environment, technological environment, and political-legal environment. It explains that marketers monitor demographic trends like population, age, education, and households. The economic environment includes factors that influence consumer buying like employment, income, inflation. The socio-cultural environment shapes views of self, others, organizations, and society. The natural environment is rapidly changing with issues like resource scarcity, pollution, and changing government roles. The technological environment values innovation at an accelerating pace with varying research budgets and more regulation. Finally, the political-legal environment consists of laws, agencies, and groups influencing businesses