5 M's of ADVERTISEMENT
4 likes1,331 views
This presentation discusses key aspects of advertising such as definition, objectives, and the 5 Ms model. It defines advertising as a paid, non-personal form of promotion according to Philip Kotler. The 5 Ms of advertising are: 1) Mission involving sales/advertising objectives, 2) Money addressing budget factors, 3) Message regarding creation/execution, 4) Media outlining vehicle types, and 5) Measurement of communication/sales impact. Different media types are profiled along with considerations for specific vehicles, timing, and geographical allocation. The conclusion emphasizes the importance of ongoing advertising for business success.
5 M's of ADVERTISEMENT
- 1. ” “PRESENTATION ON: MARKETING MANAGEMENT-II TOPIC: ADVERTISEMENT
- 2. CONTENTS PROMOTION DEFINITION OF ADVERTISEMENT WHY ADVERTISEMENT? 5 Ms OF ADVERTISEMENT CONCLUSION
- 4. DEFINITION “Advertising is any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor” PHILIP KOTLER
- 8. 5 M’s of ADVERTISING 1. MISSION 2. MONEY 3. MESSAGE 4. MEDIA 5. MEASUREMENT
- 10. Mission Continued… 1.2 Advertisingobjectives INFORMATIVE ADVERTISING PERSUASIVE ADVERTISING REMINDER ADVERTISING
- 11. EXAMPLE: Advertising Objectives of Coca Cola company: 1. Primary objectives Profit Maximization 2. Secondary objectives Creating awareness of the company and its products- informative Encouraging a liking among company’s products over those of the competitors-persuasive
- 12. MONEY Factors to consider: 2.1 Stages in PLC: 2
- 13. Money (continued…) 2.2 Market share andconsumer base
- 14. Money (continued…) 2.3 Competition andClutter
- 15. Money (continued…) 2.4 Advertising frequency X30 times
- 16. Money (continued…) 2.5 Product substitutability
- 17. 200 Million USD was allocated in 2009 for promoting domestic tourism
- 19. Message Continued… 3.2 Message evaluation and selection
- 20. Message Continued… 3.3 Message execution
- 21. message execution continued… Following elements must deliver a cohesive image and message1) Personality symbol
- 22. 2) Musical
- 23. 3) Words
- 24. 4) slogans
- 25. Message Continued… 3.4 Social-responsibility review
- 26. Media 4.1 Reach, frequency, impact4.1 Reach, frequency, impact 4
- 27. Media Continued… 4.2 choosing Major media types Target Audience- radio & T.V Product- Paints-mgazines Message-sale-newspapers
- 28. Media Continued… PROFILES OF MAJOR MEDIA TYPES 1.Print Media a.Newspaper s b.Magazines c. Journals d.Periodicals e. Brochures
- 35. Media Continued… 4.3 Specific media vehicles 4.4 Media timing 4.5 Geographical media allocation
- 37. CONCLUSION Stopping advertisement to save money is like stopping your watch to save time.
- 38. THANK YOU!!!