5 stats #eventprofs need to be aware of
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The document outlines five key statistics relevant to event marketers, emphasizing the importance of lead generation and conversion, with 70% identifying it as their primary goal. It highlights the increasing significance of influencer engagement and the value of personal interactions at events, where 43% of attendees see a growing importance for 1:1 meetings. Additionally, the rise of virtual meetings and the use of technology to enhance event management are noted, showcasing the evolving landscape of the event industry.
5 stats #eventprofs need to be aware of
- 1. THE SALES ADVANCEMENT COMPANY 5 Event Statistics #EventProfs Need To Be Aware Of
- 2. © 2017 Jifflenow | 2 2017 has been a defining year for the event industry. With events becoming larger and increasingly complex, event marketers are under immense pressure of bringing in leads and closing deals. This has made it important to substantiate their approach towards events. In this presentation, we talk about five statistics that event marketers need to pay heed to.
- 3. © 2017 Jifflenow |3 3 Event managers have now taken a quantitative approach towards event ROI They are now being held responsible for the number of leads they convert from these events 70% of marketers state that lead generation and conversion is the primary objective at events. Considering the enormous investment involved, it becomes imperative that events yield positive results (Hubspot)
- 4. © 2017 Jifflenow |4 4 Influencers are the nodes in the network. They come with immense industry knowledge backed by years of experience Understanding influencer needs are the first step to reaching out to future customers 45% of marketers use events to boost influencer engagement. (eMarketer) Event marketers can gain insights into customer behavior and help them understand brand content and messages
- 5. © 2017 Jifflenow |5 5 Understandably as human beings, customers make buying decisions based on how they personally experience the event Marketers face the challenge of capturing their attention and reeling them into the sales process 43% of event attendees believe that the value of 1:1 meetings at events will increase on an annual basis. (Center of Exhibition Industry Research) A human touch goes a long way in creating a platform to reach a common understanding
- 6. © 2017 Jifflenow |6 5 This statistic highlights the importance of keeping up with the industry in adapting to technological changes Virtual meetings are gaining significance because of the increasing role of technology 26% of meetings at events in 2017 will be virtual. (Planning Pod) Low cost of implementation and longer shelf life being the most prominent
- 7. © 2017 Jifflenow |7 5 Marketers are responsible for everything ranging from scheduling meetings to accommodating walk-ins and maximizing returns 54% of event attendees will download a meeting management app (Planning Pod) Event marketers have turned to technology to help with simplifying these processes A meeting scheduling app can go a long way in merging parts of the process and enhance interactivity
- 8. © 2017 Jifflenow |8 5 In business, it has often been said that “the numbers don’t lie.” This holds strong especially in the realm of those companies that use events as their primary source of business. The statistics discussed above are telling signs of how important events are to helping marketers reach out to their customers and bring in qualified leads. Conclusion READ MORE
- 9. © 2017 Jifflenow | Jifflenow is a sales advancement platform that B2B companies use to meet customers, advance sales, and close deals. We help companies accelerate their sales cycles by making it simple to schedule, track, and analyze in- person meetings with prospects and customers. We transform the way companies approach B2B meetings by enabling them to capture, distribute and analyze meeting data. Companies ranging from medium sized businesses to Fortune 1000 companies use Jifflenow. Jifflenow is backed by Sequoia Capital, Accel Partners & Saama Capital and is based in San Jose, California. COMPANIES THAT TRUST JIFFLENOW THE SALES ADVANCEMENT COMPANY Copyright Jifflenow 2017. All rights reserved 1330 S Bascom Ave, Suite C, San Jose, California 95128, United States