How to create a mind-blowing influencer program at B2B events
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The document outlines strategies for creating an effective influencer program at B2B events, emphasizing the importance of identifying the target audience and selecting the right influencers to amplify brand messages. It details steps for organizing influencer engagements, pre-event buzz, maximizing influencer presence at the event, and maintaining post-event communication to gather feedback. Ultimately, it highlights the value of influencer marketing in building trust and driving customer engagement.
How to create a mind-blowing influencer program at B2B events
- 1. THE SALES ADVANCEMENT COMPANY How to create a mind-blowing influencer program at B2B events
- 2. © 2017 Jifflenow | INTRODUCTION At events, attendees are constantly bombarded with a barrage of information. Most of this information is either not relevant or easily forgotten Therefore marketers need to find content that breaks through the noise and keeps the audience engaged What better way to do this than to use sources that have the reach and get them to do the talking 45% of event marketers use events to reach out to influencers and boost engagement
- 3. © 2017 Jifflenow | IDENTIFY THE TARGET AUDIENCE The first step to getting your influencer program started is identifying and understanding your prospective customer Map out your ideal customer persona Anticipate some of their pain points Create a consolidation of content that they search for Channel brand messages accordingly
- 4. © 2017 Jifflenow |4 SELECT THE RIGHT INFLUENCERS The right influencers help you amplify the brand’s messages in tandem with their reach Analyzing the type of audience the influencer talks to Ensure that this matches with your ideal customer persona Notice the platforms they use to engage with their audiences Use referrals and recommendations to reach the right person
- 5. © 2017 Jifflenow |5 SET MEASURABLE GOALS Every campaign needs to have realistic, measurable, relevant and attainable goals. With an influencer program, it is important to call out those aspects that matter to your campaign the most Identify important metrics that will contribute to the overall event objectives Use these metrics as a talking point with your influencers to help them establish their plan of action
- 6. © 2017 Jifflenow |6 ORGANIZE AN INFLUENCER MEET Using a personalized approach to meet your influencers is an important aspect of the process. One way of reaching out to them is by organizing a meet-and-greet Talk about your product/service and get them to use it Discuss your objectives and what sort of results you are looking for Incentivize the process to ensure that they are encouraged to associate with your brand and spread the message
- 7. © 2017 Jifflenow |7 PRE-EVENT ENGAGEMENT Get your influencers to engage with the audience two weeks in advance This helps build a buzz around the event and gives the audience a glimpse of what to expect at the event Analyze these techniques and predict the results you are bound to get during and after the event
- 8. © 2017 Jifflenow |8 AT THE EVENT It is important for influencers to attend the event for maximum impact Get them to frequently engage with customers and promote your content on social media channels Get them to participate in speaking and networking sessions
- 9. © 2017 Jifflenow |9 POST-EVENT FOLLOW-UPS The line of communication does not end after the event concludes Feedback is an important part of the post-event follow-up Once the event comes to an end, be sure to reach out to your influencers and get their feedback And finally, deliver what was promised in terms of incentives
- 10. © 2017 Jifflenow |10 One of the most powerful ways to market a product or service is through word-of- mouth. Customers are more likely to be reeled into the buyer cycle when the information comes from a credible source. This is where the influencer comes to play. Influencer marketing helps marketers build trust and helps them better consume brand information. CONCLUSION
- 11. © 2017 Jifflenow | Jifflenow is a sales advancement platform that B2B companies use to meet customers, advance sales, and close deals. We help companies accelerate their sales cycles by making it simple to schedule, track, and analyze in-person meetings with prospects and customers. We transform the way companies approach B2B meetings by enabling them to capture, distribute and analyze meeting data. Companies ranging from medium sized businesses to Fortune 1000 companies use Jifflenow. Jifflenow is backed by Sequoia Capital, Accel Partners & Saama Capital and is based in San Jose, California. COMPANIES THAT TRUST JIFFLENOW THE SALES ADVANCEMENT COMPANY Copyright Jifflenow 2017. All rights reserved 1330 S Bascom Ave, Suite C, San Jose, California 95128, United States