5 steps for inbound marketing of institute
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The document outlines five techniques for inbound marketing at educational institutes, focusing on simplifying the admission process, leveraging alumna connections, and promoting success stories. It emphasizes improving communication through digital platforms, utilizing alumna as brand ambassadors, hosting competitions, and conducting online conferences. Additionally, the document suggests sharing achievements and experiences via various media to engage a broader audience.
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5 steps for inbound marketing of institute
- 1. 5 Techniques for Inbound Marketing of Education Institute
- 3. Simplified Admission Process Treating Students as Customer Improved Email/ SMS Communication Online Form Filling/ Fee Payment Automation Digital Document Processing Access to Admission Status from Web/ Mobile Online Entrance Exam and Simplified Selection Process
- 4. Alumna ConnectAlumna Connect Consider Alumna as Brand Ambassadors of Institute Active communication with Alumna Share Alumna Experience with the world Conduct Alumna Meets Alumna can assist in counseling sessions Provide incentives to Alumna for helping Institute
- 5. Alumna Connect Communicate to the world about Success Share Videos of Success Stories on YouTube Channel Write Articles of Institute faculty/ Student achievements in blogs Share Students Award Winning Project Snapshots on Social Media Articles / Success Story Sharing
- 6. Alumna Connect Competitions good avenue to connect more people Project Competitions for inter-School/ Colleges B plan Competitions for the B Schools Capture it in the form of Audio/ Video/ Photos to be shared on Social Media Competitions Competitions Competitions
- 7. Alumna Connect Online Conference/ Podcast Podcast about institute Google Hangout with Prospective Students Short Counseling over Skype to clear doubts Online Conference/ Google Hangouts
- 10. 5 Techniques for Inbound Marketing of Education Institute