5 steps to building a direct to-customer strategy
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The document outlines a 5-step process for building a direct-to-customer strategy: 1) define a final goal for the next 2-5 years, 2) identify target customers and partners, 3) develop a unique strategy to differentiate from competitors, 4) determine the necessary capabilities, and 5) establish programs to utilize those capabilities and complete the strategy.
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5 steps to building a direct to-customer strategy
- 1. 5 S T E P S T O B U I L D I N G A D I R E C T - T O - C U S T O M E R S T R A T E G Y D I G I T A L B A M B O O
- 2. 2. TARGETS 1. FINAL GOAL 3. STRATEGY 4. CAPABILITIES 5. PROGRAMS What is the most profitable position to have within 2-5years? Who will be the customers and partners that you wish to target? How will your customer relation differentiate from competition? Which programs should you set-up to complete and utilize these capabilities? Which capabilities will you need to complete your Unique Selling Position and build your customer relations?