Styleguide Usage Survey Brandcare
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The document evaluates the awareness and usage of a style guide among brand managers at Marico Pharma. While there is high awareness of the style guide's importance, many brand managers only focus on superficial aspects like color and font, neglecting deeper brand elements. Additionally, not all brands managed by them adhere to a consistent style guide, leading to potential inconsistencies in brand communication.
Styleguide Usage Survey Brandcare
- 2. Project Name: Campaign evaluation Client Name: Marico Pharma Brand Manager's Style guide Usage Styleguide stands for what brand stand for, ensuring consistency in communication of brand essence and acting as an anchor for all communications activities around the world
- 3. Project Name: Campaign evaluation Client Name: Marico Does brand managers aware about styleguide? What brand managers consider essential components of style guide? What is the awareness about the benefit of style guide? What are the expectation from agencies for style guide? Does brand managers create foot print document for brands? Is Style guide part of overall communication strategy for brand managers? Research Objective
- 4. Project Name: Campaign evaluation Client Name: Marico Summary
- 5. Project Name: Campaign evaluation Client Name: Marico Findings Brand managers don't focus on exhaustive documentation process Awareness among brand manager about style guide is high. However, guidelines doesn't include all aspects about the brand. Some of the brand manager just single- mindedly focus on color, font, color combination while few go to more deeper meanings such as imagery and many just understood it as look and feel document.
- 6. Project Name: Campaign evaluation Client Name: Marico Findings Style guide is not strictly made for all brands managed. Brand managers doesn’t maintain style guide for all its brands. It seems that Its significance as a tool is not well-percolated, as companies now don’t have any strict system where brand manager has to compulsorily leave behind documents for not messing up with brand essence as and when new people deal with brands. It might be local or smaller brands get differential treatment over large or promising brands.
- 7. Project Name: Campaign evaluation Client Name: Marico For further presentation, contact anurag@brandcare.net and get your copy