5 tips for user onboarding that converts
- 1. 5 tips for onboarding that converts Swipe Mal Sanders @malcolm_sanders
- 2. #1 @malcolm_sandersOnboarding that converts Users will skip the intro screens Build a holistic onboarding journey that uses a variety of tactics. Use data to learn what is working, and what can be optimised.
- 3. #2 Measure onboardings effect on the funnel First time experience is activation, and ongoing onboarding effects retention. Your design should increase these two stages in your products funnel. @malcolm_sandersOnboarding that converts
- 4. #3 Design for the aha moment 80% of users who download an app never return after 3 days. Design to get your users to the aha moment as quickly as possible. @malcolm_sandersOnboarding that converts
- 5. #4 Use data to inform user interview goals It's important to keep improving your onboarding. Use the data to find ‘what’ happened, and then speak with customers to learn the ‘why’. @malcolm_sandersOnboarding that converts
- 6. #5 Onboarding never stops As users progress through the product, or when features ship onboarding continues. Use progressive disclosure and lifecycle emails to keep them engaged and retained. @malcolm_sandersOnboarding that converts
- 7. Thank you! Follow for more product design tips, the business of design, and making products that matter. Mal Sanders @malsthecolonel