6 Principles to Work Differently // Imagine and Model
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The document discusses the importance of creativity and the '100 Day Project' as a means of developing innovative thinking and problem-solving skills through daily hands-on exploration. It emphasizes that new ideas often stem from existing concepts and encourages iterative modeling to inspire further development. Key insights include the necessity of embracing change and diverse perspectives to enhance the ideation process.
6 Principles to Work Differently // Imagine and Model
- 1. Copyright © 2017 Salesforce IMAGINE and MODEL Making ideas tangible to share and inspire ignite
- 2. “Genius is the ability to put into effect what is in your mind.” F . S C O T T F I T Z G E R A L D
- 3. Copyright © 2017 Salesforce Imagine and Model 3
- 4. Copyright © 2017 Salesforce Elle Luna & The Great Discontent https://thegreatdiscontent.com/100days
- 5. Copyright © 2017 Salesforce 5 The Great Discontent www.instagram.com
- 6. Copyright © 2017 Salesforce 6 “The100DayProject is not about creating perfect art, it’s about the process of creativity and developing new ways of thinking. It grows our capacity to imagine, innovate, and problem solve.” 1 0 0 D A Y P R O J E C T
- 7. Copyright © 2017 Salesforce 7 The most important tip is do something hands-on with your project everyday
- 8. New value is born from exploration and making
- 9. Copyright © 2017 Salesforce 9 “You need a novel stimulus - either a new piece of information or an unfamiliar environment - to jolt attentional systems awake. The more radical the change, the greater the likelihood of fresh insights.” G R E G O R Y B U R N S I C O N O C L A S T New ideas lead to more ideas
- 10. Copyright © 2017 Salesforce 10 1954 Transistor radio 1970s Portable boombox 1979 Portable cassette tape player 1984 Portable CD player 2001 iPod 2007 iPod touch iPhone It’s still a personal listening device Great ideas build on existing ideas
- 11. Copyright © 2017 Salesforce 11 TERMITE DEN Uses cooling chimneys and tunnels to keep a consistent and comfortable interior temperature. EASTGATE CENTRE Built to mimic the termite mound’s structure to use less energy and reduce cooling costs. Great ideas make leaps
- 12. Copyright © 2017 Salesforce 12 Creating advances ideas and work http://www.artic.edu/
- 13. Copyright © 2017 Salesforce 13 Modeling develops, clarifies and encourages input http://pretotyping.blogspot.com, Computer History Museum
- 14. Why don’t we explore more, then?
- 15. Copyright © 2017 Salesforce 15 P R O B L E M S O L U T I O N what about… we just need one idea… let’s just make it…it has to be… We often look for the solution from the start
- 16. Copyright © 2017 Salesforce 16 T H E I D E A , N O T I D E A S We look for one perfect, complete answer instead of many interesting parts to compose F E A R J U D G E M E N T Evaluate too quickly or don’t share ideas because we’re worried about being wrong T U N N E L V I S I O N We’re used to thinking about problems in the same way, restricting our creativity We get in our own way 1 2 3 T H E S O L U T I O N
- 17. Imagine + Model Make ideas tangible and push development Generate many ideas and explore possibilities
- 18. Copyright © 2017 Salesforce 18 Most “new ideas” are built and evolved from existing ideas Identify and borrow from existing ideas TIP #1 NYC suspends 5 Uber hubs until they hand over records, re-open days later, 2015, autoblog.com
- 19. Copyright © 2017 Salesforce 19 L E A D E R S H I P R & D M A R K E T I N G F I N A N C E S A L E S gender experience hobbies I T age groups Get different perspectives to contribute ideas and inform development TIP #2
- 20. Copyright © 2017 Salesforce 20 Push to be exhaustive with idea generation TIP #3
- 21. Copyright © 2017 Salesforce 21 Model ideas to bring them to life TIP #4
- 22. Thank you! L e a r n m o r e s a l e s f o r c e . c o m / w o r k d i f f e r e n t l y ignite