Gary Vaynerchuk provides tips for using Snapchat effectively. He notes that while only 1% of marketers currently use Snapchat, it has over 100 million active monthly users, making it a good platform to engage younger audiences. He then provides several tips, such as making emojis huge, finding hidden colors, using geofitlers to tag locations, replaying snaps once per day, drawing on an iPad for better quality, cross-promoting to other networks, using QR codes, and checking out the new Snapchat Discover feature. He encourages readers to get started using these tips on Snapchat.