Snapchat Best Practices 2018
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Snapchat can be used effectively by artists to connect with younger fans. It works by allowing users to take photos or videos ("Snaps") and add filters, text, lenses and other enhancements before sharing them, where they will disappear after 24 hours. The document provides best practices for Snapchat, such as sharing candid behind-the-scenes content with a sense of humor, engaging fans through questions and sharing their Snaps, and promoting new releases through time-limited or location-based Snaps to build anticipation. Analytics are limited on Snapchat, so the document advises driving fans to tracked external links for more metrics.
Snapchat Best Practices 2018
- 1. Snapchat Tips, Tricks, and Best Practices
- 2. • Introduction • Who’s It For • How It Works • Snaps • Best Practices • Ideas 2 Contents
- 3. You’ve heard of Snapchat by now, but maybe you aren’t sure how it works or can’t quite see the point. For artists looking to target younger fan bases, Snapchat can be a fun place to connect with fans and stand out. The most significant difference from other socials is that Snapchat Stories are available for just 24 hours after posting. However, this trademark posting style helps them retain the silly, spontaneous, and exclusive feel that users love. 3 Introduction
- 4. …Young • 45% are between 18-24 * • 71% being under the age of 34 ** • 41% of all 18 to 34-year-olds in the U.S. ** …and dedicated • 178 million daily active users ** • Those under 25 average 40 minutes on Snapchat every day ** • 1 million snaps are uploaded every day ** 4 Who’s It For Regular Snapchat users are… * The Next Web, http://tnw.to/d4kAY ** Omnicore, https://www.omnicoreagency.com/snapchat-statistics/
- 5. Snapchat works off of taps and swipes and very little text. This can make giving written instruction tricky, so we’ve put together a key to help you understand how to use or find a feature. 5 How It Works Tap this spot or icon Swipe in this direction
- 6. 6 How It Works Getting Started Checklist: ü Tap the ghost to customize ü Create a username ü Add an image to your snapcode ü Customize settings
- 7. 7 How It Works Getting Started Checklist: ü Set “View My Story” to “Everyone” ü Set “Send Me Snaps” to Everyone” (all fans) if preferred ü Turn on filters and make sure location services are enabled
- 8. 8 How It Works Snapchat works a lot like Instagram. Open the app and take a photo or short video. Then, either send it directly to specific people or add it to your general feed (or, in Snapchat lingo – your Story).
- 9. The basics of Snapchat are simple: take a photo or video and share it. …you didn’t think you’d get off that easy, did you? Like any social platform, Snapchat has its own best practices. The following slides will help you create quality Snapchat content. 9 Snaps “Okay…how do I do this well?”
- 10. 10 Snaps Enhancing Photos Snapchat is the least serious of the social platforms and their fun photo features help to enhance the lighthearted, silly quality to the best content. After taking your photo or video, try some of the following edits. image courtesy of @listentoedison
- 11. 11 Snaps Enhancing Photos Use the text icon in the upper right to add text to your photo.
- 12. 12 Snaps Enhancing Photos Try adding some emojis to your photo instead of just including in a text caption.
- 13. 13 Snaps Enhancing Photos Visual artist? Use the drawing tool to go all MS Paint on your snap.
- 14. 14 Snaps Enhancing Photos Swiping to the side shuffles through an assortment of filters like photo effects and location and event tags. To stack filters, hold your finger down on your first choice while continuing to swipe through.
- 15. 15 Snaps Enhancing Photos Tap and hold down on your screen to add lenses to yourself or the world around you. Lenses are interactive overlays, so making certain expressions or gestures can change the appearance of the lens.
- 16. 16 Snaps Enhancing Photos Driving fans to a link of your choice by clicking the paperclip icon. Fans can visit the link by swiping up.
- 17. 17 Snaps Memories Swipe up on the main screen to view Memories, which stores older content from Snapchat or your Camera Roll. Memories can be edited with filters, text, and other effects much like realtime snaps.
- 18. 18 Snaps Shazam To share music with your followers, try tapping and holding down on your screen while snapping to Shazam a track in-app.
- 19. 19 Snaps Geo Stories To allow only people at a certain location to view your snap, tap the “+” icon to the upper-right of your feed and select “Geo Story.” This can be used to reward show- goers or record store shoppers with exclusive content. Just one caveat: the story must be posted from this location. No remote stories, sorry!
- 20. 20 Best Practices You’ve gotten the hang of the basics. Now it’s time to make sure you’re getting all you can out of Snapchat. image courtesy of @listentoedison
- 21. 21 Best Practices Frequency Stories are a lot like a DVR – everything you post will be available for 24 hours so fans can (binge?) watch at their leisure. Share snaps whenever you have a moment that deserves capturing. image courtesy of @theglitchmob
- 22. 22 Best Practices Types of Content Snaps last for a max of 10 seconds and once they’re viewed, they’re gone. What do people want to see on Snapchat? ü Candid content ü Humor images courtesy of @dietcig
- 23. 23 Best Practices Candid Content Snapchat feels much more intimate than other socials: • Short format • Self-destructing posts • Lack of pre-shot edited perfection image courtesy of @listentoedison image courtesy of @theglitchmob
- 24. 24 Best Practices Humor Snapchat is a place where humor and creativity trump even the most carefully crafted photos and videos. image courtesy of @bobsterclaw
- 25. 25 Best Practices Snapchat isn’t the place for… X Formal promotional materials Instead, show a snap of an actual vinyl or a store a fan can visit X Previously shot, edited photos or videos Although Snapchat Memories allows these, post behind-the-scenes snaps instead where possible
- 26. 26 Ideas Need some ideas to get started? Posting regularly but looking to get more creative? Here are some examples of ways to use Snapchat. image courtesy of @theglitchmobimage courtesy of @dev0ng
- 27. 27 Ideas Request Fan Snaps Fans can see if you’ve opened their snap. Try asking for snaps of them listening to your album, singing along to their favorite track, or doodling on your album art. A quick view on your part will make a fan’s day!
- 28. 28 Ideas Share Fan Snaps Snapchat can be a place for interaction. Invite fans to send snaps directly to your account and share favorites on other socials. images courtesy of @theglitchmob
- 29. 29 Ideas Share Your Snaps …or just share your own! Video and photo snaps can be saved by tapping the download button. Share your best snaps on your other socials for further reach. image courtesy of @futuregenband
- 30. 30 Ideas Promoting a Release We now know that Snapchat isn’t the place for formal promotional photos and sales pitches. Try getting a snap of a CD or LP actually in store.
- 31. 31 Ideas Tease a Track Share photo or video of the recording process, a track in Pro-Tools, or a test pressing spinning. Even better, send it directly to super fans for an exclusive experience. image courtesy of @dev0ng images courtesy of @stsisgold
- 32. 32 Ideas Q&A A favorite of the YouTube community! Invite fans to ask questions via Snapchat. Answer directly to select fans or add answers to your Story so fans can view them.
- 33. 33 Analytics Measuring Success At the moment, Snapchat has very little insights into analytics. You can, however, see how many times your story was viewed or screenshot-ed by tapping on your story and swiping up.
- 34. 34 Analytics Measuring Success Since Snapchat has very limited metrics and calls to action available, try driving fans to a tracked shortlink that tracks location, device type, and more.
- 35. Thank You