How To Use Snapchat For Brands: Mediatel Connected Consumer Conference
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The author reflects on Snapchat's evolution from a teen sexting app to a significant social media platform, highlighting its role in video sharing and audience engagement. With more daily active users than Twitter and substantial media buying opportunities, the document emphasizes the potential for brands to create entertaining content. The suggested approach involves utilizing a trusted team member to actively manage and promote the brand's Snapchat channel, fostering engagement with the existing audience.
How To Use Snapchat For Brands: Mediatel Connected Consumer Conference
- 1. SNAPCHAT
- 2. I wrote this note on my phone in 2012, at 22 years old…
- 3. …I recently updated it for 2016.
- 4. • Snapchat is no longer a “sexting app for teenagers” - it’s a serious social media player • Gives everyone the opportunity to create their own personal television channel, where they are the producer, director, and the star • Question of the year friends will ask each other is “What’s your Snapchat?”
- 5. It got some great reactions…
- 11. “Why on earth am I buzzing about Snapchat?”
- 12. Here are the facts…
- 13. More videos are shared on Snapchat than Facebook, making it the second largest video platform behind YouTube
- 14. Snapchat has more daily active users than Twitter Bloomberg 2nd June 2016
- 15. Media buying opportunities on Snapchat Geo-Targeted filters and lenses by P&G for Star Wars promotion
- 16. Sponsored ‘stories’ Media buying opportunities on Snapchat
- 17. Discover channel ads & takeovers (display) Media buying opportunities on Snapchat
- 19. However, right now the real opportunity is in content creation 1. Find an outgoing team member who you trust 2. Give them your Snapchat, make it fun & entertaining about your brand 3. Promote channel to existing audience/in existing media = An audience you have created will be happy to watch your brand as entertainment every day, where you can expose them to messaging as required
- 21. Each of his Snaps gets about 1.7 - 2 million views a day, and he publishes multiple of these a day. That’s around half the audience who tuned Top Gear series got on it’s opening show…
- 22. We can argue about video view statistics & what counts as a view all day long, but there’s one thing that trumps data. All you need to do is ask yourself…. What are people paying attention to?
- 23. And as my good friend DJ Khaled will tell you…
- 24. Snapchat is, and will be, (major) key for brands
- 25. THANK YOU