What is Snapchat?
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Snapchat is a photo messaging app that allows users to send photos, videos, and drawings that disappear after being viewed. It was created in 2011 and now has over 30 million active users, more than three-quarters of which are college students who use the app at least once per day. While Snapchat currently generates no revenue, its founders are exploring ways to incorporate advertising and it has attracted interest from potential acquirers like Facebook.
What is Snapchat?
- 2. What is SnapChat? โข Photo messaging app with self destructible capability โข http://www.snapchat.com
- 3. What can Snapchat do? โข Send photos โข Send text on photos โข Send videos โข Send drawings โข Chat โข Video Chat โข Screen shot messages sent to you โข Post to story
- 4. Background of Snapchat โข Snapchat was created in 2011 and was originally called Picaboo (Ang 2014) โข Evan Spiegel, co-founder and CEO, and Bobby Murphy, co-founder (Ang, 2014) โข Known as the sexting app (Gross, 2013)
- 5. Who uses Snapchat? โข More than two thirds of all Snapchat users are under 25 and most are women (Rayman, 2014) โข 30 million active users (Shontell, 2013) โข 400 million โsnapsโ sent every day (Ang, 2014)
- 6. College Students and Snapchat More than three-quarters of college students โ 77% โ use Snapchat at least once per day. (Wagner, 2014)
- 7. Means of Communication One Way (Traditional) Two Way (Converstaion) Information/Consum ption Posting to story Replying to โsnapsโ Reply to story Connectivity/Entertai nment Add friends Sending โsnapsโ Relying to โsnapsโ Communication Type CommunicationNeed
- 8. What is the future of Snapchat? โข Not currently making any revenue, just private investors โข CEO looking into incorporating ads into the app โข Raised $60 million in the summer of 2013 valuing the company at $800 million โข Facebook has offered to buy the app
- 9. Sources โข Ang, Sarah. "11 Things You Didn't Know About Snapchat's Founders." Mashable. N.p., 13 Feb. 2014. Google. Web. 18 June 2014. โข Colao, J.J. "The Inside Story Of Snapchat: The World's Hottest App Or A $3 Billion Disappearing Act?." Forbes. N.p., 6 Jan. 2014. Google. Web. 18 June 2014. โข deHahn, Patrick. "Snapchat has a bright (and long) future." CNN Money. N.p., 25 Oct. 2013. Google. Web. 18 June 2014. โข Gross, Doug. "Snapchat: Sexting tool, or the next Instagram?." CNN. N.p., 10 Jan. 2013. Google. Web. 18 June 2014. โข Rayman, Noah. "This Chart Explains Why Youโre Not on Snapchat." Time. N.p., 4 Apr. 2014. Google. Web. 18 June 2014. โข Shontell, Alyson. "The Truth About Snapchat's Active Users (The Numbers The Company Doesn't Want You To See)." Business Insider. N.p., 9 Dec. 2013. Google. Web. 18 June 2014. โข Wagner, Kurt. "Study Finds 77% of College Students Use Snapchat Daily." Mashable. N.p., 24 Feb. 2014. Google. Web. 18 June 2014.