Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF
4 likes818 views
Pek Pongpaet and Brandon Leonardo built the photo browsing app Pinstagram over a weekend combining Instagram and Pinterest functionality. Within 10 hours of launching, Pinstagram maxed out the free MixPanel analytics plan and the iPad app reached the top 20 in Photography & Video apps within 12 hours and top 10 within 24 hours. Some lessons learned included that most people cannot envision new products, being a "remora" by building on top of popular existing platforms or brands, timing launches effectively, and promoting through press and distribution. Measurement of usage patterns also provided insights.
Lessons Learned Launching Pinstagram - iOS Monthly Meetup SF
- 1. Lessons learned in launching Pinstagram in 2 days Pek Pongpaet
- 6. +
- 8. + 2 days
- 9. =
- 11. over 200 million images served
- 13. Maxed out MixPanel free plan in 10 hours
- 15. iPad App
- 16. Top 20 Photography & Video App in 12 Hours
- 17. Top 20 Photography & Video App in 12 Hours Top 10 Photography & Video App in 24 Hours
- 18. The Lessons
- 19. Most people cannot envision your product
- 24. Pinstagram
- 25. Pinstagram
- 26. Be a remora
- 27. Timing
- 31. MOAR INSTAGRAM!
- 32. Press
- 33. Make it easy for the Press
- 34. Have a press kit Press Release: What do you get when you combine the most popular photo sharing app Instagram, recently acquired by Facebook for a $1 Billion with one of the fastest growing photo sharing social network, Pinterest? If you were SIlicon Valley entrepreneurs Pek Pongpaet and Brandon Leonardo, you'd get together for the weekend and build Pinstagram, a new way to browse your Instagram photos on the web using the popular Pinterest style waterfall layout. Users of Pinstagram can sign on with their Instagram ID and immediately enjoy their Instagram feed on the desktop along with other feeds like the popular feed, their likes and more. Pinstagram also prominently features a useful search on the top, something that is buried deep within the Instagram mobile app. Pinstagram allows you to easily promote your Instagram content on Pinterest with the Pin button that lets you pin your photos on Pinterest.
- 35. Have a good story
- 36. +
- 37. 2 friends +
- 39. 2 friends 2 brands 2 days+
- 40. 2 friends 2 brands 2 days 1 great story +
- 42. Distribution
- 44. 800,000 Apps
- 45. Lottery Ticket
- 46. BUILD A LIST
- 47. Want the iPad version? Give us your email
- 48. List Stats
- 49. List Stats •over 4000 emails
- 50. List Stats •over 4000 emails •open rate of 58%
- 51. List Stats •over 4000 emails •open rate of 58% •industry avg of 16%
- 53. 10 Avg PageViews
- 54. Friction scrolling > liking > commenting 100x 10x 1x
- 56. Dont hide things
- 58. 70% use portrait mode
- 59. INTERNATIONALISE
- 60. Tell people what to do
- 61. <3%
- 62. >33%
- 63. Kill Features
- 68. Like me! Follow me! Like my photo follow @low_selfesteem plz!
- 69. Just do it
- 70. Questions?
- 71. Info @pekpongpaet on twitter Pictacular website iPad App Android App contact: pek@impekable.com