SlideShare a Scribd company logo
Davy 
Lunch & Learn 
1 December 2014
We donโ€™t have a 
choice as to whether 
we DO social media; 
the question is how 
well we do it.
THREE THINGS 
TO KNOW ABOUT 
ME 
โ€ข Brightspark 
โ€ข Cyber-psychology 
โ€ข Teens & Social Media
What Is Social Media? 
โ€ข Jumble of sites and services 
that emerged in the early 
2000โ€™s that allow people to 
create their own content 
โ€ข A โ€œCultural Mindsetโ€
WHIZZY 
Social Media
Tesco Korea promote 
online shopping site 
โ€ข New members rose 76% 
โ€ข Online sales up 130% 
โ€ข No1 in online market 
โ€ข Very close 2nd offline
C&A Likes- Brazil
Hijack for Meatpack 
- Costa Rica
Urban Selfies 
- South Africa
The Situation in Ireland
LinkedIn 1 Stick to your name in 
Include an attention grabbing 
keyword rich headline. 
Clear, Smart Headshot. 
the same box. 
2 
3
LinkedIn 
In your summary, write in the 
first person! Fill it with your 
keywords. Include recent 
presentations. 
And include your contact 
details so people outside your 
network can contact you.
Davy lunch & learn 281114 2
LinkedIn 
Personalise your URL by Edit Profile >> Edit Contact Info 
Use keywords in your web and blog addresses
LinkedIn 
Add Logos To Your Work Experience 
โ€ข Remember to turn OFF your activity 
broadcasts! 
โ€ข The company must have a registered 
LinkedIn profile with a logo
LinkedIn 
Select 
company 
from 
dropdown 
More visual 
Result
LinkedIn 
Display all your badges: 
skills, endorsements, 
recommendations. 
Try and aim for 5-10 
recommendations.
LinkedIn 
Upgrade To Premium? 
โ€ข Improves your visibility. Feeds the โ€˜who has 
viewed your profileโ€™ feature 
โ€ข Can get 15 introductions with the basic 
premium account
LinkedIn 
If Youโ€™re Serious About LinkedIn 
โ€ข Join Groups (max 50) 
โ€ข Be active daily โ€“ it takes 20 
posts to reach 60% of your 
contacts 
โ€ข Best time to post: Tues 10-11am 
โ€ข Best time for shares: 10am โ€“2pm 
weekdays
LinkedIn 
My number 1 tip for LinkedIn is: 
Always Use Your Personal Email!
Davy lunch & learn 281114 2
Why I Love Twitter 
โ€œInstant Webโ€ (donโ€™t let them 
change this!) 
Tap into conversations taking 
place about daily thoughts & lives 
Twitter has many uses: research, 
chat, fun (#vinb #xfactor)
#ferguson
#IREvAUS
#whatthefliuch
Twitter 
Follow 40 & Continue 
โ€ข Donโ€™t do it! 
โ€ข This will fill up your stream 
with noise 
โ€ข Tip: UNTICK most of them
Twitter 
Become A Stalker! 
โ€ข Find people you know 
worth talking to 
โ€ข Visit their profile page โ€“ 
and scan their follows
Twitter 
Go To Your Feed
Davy lunch & learn 281114 2
Facebook 
Itโ€™s all about managing your 
timeline. If you donโ€™t like 
what someone has written on 
your timeline, you can hide it. 
If you want to manage what 
people can post about you, 
then switch ON approve all 
posts.
Parents: have you considered 
that your children never gave 
their permission for their image 
to be shared? 
a digital footprint is the trail 
that people leave online
Davy lunch & learn 281114 2
Davy lunch & learn 281114 2
Is This You?
โ€œGoogle Of The Visual Webโ€ 
Lets you collect and organise 
things you love and that inspire 
70 million users | 80% women 
20% of social referrals to e-comm 
Content life span = 1 week 
(80 mins Facebook, 5-25 mins Twitter)
Real World : Nailed It!
Real World : Nailed It!
Real World : Nailed It!
Instagram 
For The Style Crew
Instagram: What Is It? 
โ€ข Photo sharing mobile app 
โ€ข Famous for its filters 
โ€ข HUGE numbers 0 It took Flickr 2 
years to reach 100 million pictures 
uploaded. Instagram 8 months 
โ€ข Bought by Facebook for $1 bn (2012)
Instagram: How To 
โ€ข Download the app to your phone 
โ€ข Take a photo 
โ€ข Add hashtags 
โ€ข Share
Instagram: How To 
โ€ข Note: youโ€™ve got to be living 
a glamorous life to succeed 
on Instagram! 
โ€ข Itโ€™s a darling of Hipsters and 
Kids
How To Instagram Like A Pro! 
1. Donโ€™t use the app to take the photo! 
(effects and cropping) 
2. Soft lighting 
3. Turn ON flight mode (means that even if 
you canโ€™t publish your pic, you can save 
to phone in an Instagram folder) 
4. Get whizzy with it: can reimport pics and 
add more filters
Instagram: Tips To Make Life Easy 
โ€ข Inkstagram: desktop viewer to relive 
those moments http://ink361.com 
โ€ข Infinitgallery: browse your pics like you 
would on an iPad.
Google + 
= SEO
G+: Top 3 Tips 
1. Profile like LinkedIn 
2. Take time to categorise your 
network 
3. Use it!
Tinder 
DATING APP
โ€ข It finds your location using GPS, then 
uses your Facebook information to 
create your profile. 
โ€ข Tinder profile is just 4 pics from FB, first 
name, age and any pages youโ€™ve liked 
on FB 
โ€ข It shows you potential matches near 
you. 
โ€ข Swipe right if you like them. Swipe left 
to pass. 
โ€ข Once you match you can message.
Tinder Proโ€™s & Conโ€™s 
Proโ€™s 
โ€ข More natural than dating sites 
โ€ข No unsolicited emails 
โ€ข If you like a hottie, sheโ€™ll never know 
unless she likes you too 
Conโ€™s 
โ€ข Lots of matches, no conversations 
โ€ข Very casual sex focused 
โ€ข Itโ€™s hard to focus
Interesting Use Of Tinder
Interesting Use Of Tinder
OTHER 
SOCIAL NETWORKS
Vine
Goodreads.com
ETSY = Ebay for Crafters
Foodspotting
Davy lunch & learn 281114 2
Find Me 
brightspark-consulting.com | @maryrose | 
ie.linkedin.com/in/maryroselyons | 
slideshare.net/maryroselyons
Find Me 
brightspark-consulting.com 
@maryrose 
ie.linkedin.com/in/maryroselyons 
plus.google.com/MaryroseLyons 
slideshare.net/maryroselyons

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Davy lunch & learn 281114 2

  • 1. Davy Lunch & Learn 1 December 2014
  • 2. We donโ€™t have a choice as to whether we DO social media; the question is how well we do it.
  • 3. THREE THINGS TO KNOW ABOUT ME โ€ข Brightspark โ€ข Cyber-psychology โ€ข Teens & Social Media
  • 4. What Is Social Media? โ€ข Jumble of sites and services that emerged in the early 2000โ€™s that allow people to create their own content โ€ข A โ€œCultural Mindsetโ€
  • 6. Tesco Korea promote online shopping site โ€ข New members rose 76% โ€ข Online sales up 130% โ€ข No1 in online market โ€ข Very close 2nd offline
  • 8. Hijack for Meatpack - Costa Rica
  • 9. Urban Selfies - South Africa
  • 10. The Situation in Ireland
  • 11. LinkedIn 1 Stick to your name in Include an attention grabbing keyword rich headline. Clear, Smart Headshot. the same box. 2 3
  • 12. LinkedIn In your summary, write in the first person! Fill it with your keywords. Include recent presentations. And include your contact details so people outside your network can contact you.
  • 14. LinkedIn Personalise your URL by Edit Profile >> Edit Contact Info Use keywords in your web and blog addresses
  • 15. LinkedIn Add Logos To Your Work Experience โ€ข Remember to turn OFF your activity broadcasts! โ€ข The company must have a registered LinkedIn profile with a logo
  • 16. LinkedIn Select company from dropdown More visual Result
  • 17. LinkedIn Display all your badges: skills, endorsements, recommendations. Try and aim for 5-10 recommendations.
  • 18. LinkedIn Upgrade To Premium? โ€ข Improves your visibility. Feeds the โ€˜who has viewed your profileโ€™ feature โ€ข Can get 15 introductions with the basic premium account
  • 19. LinkedIn If Youโ€™re Serious About LinkedIn โ€ข Join Groups (max 50) โ€ข Be active daily โ€“ it takes 20 posts to reach 60% of your contacts โ€ข Best time to post: Tues 10-11am โ€ข Best time for shares: 10am โ€“2pm weekdays
  • 20. LinkedIn My number 1 tip for LinkedIn is: Always Use Your Personal Email!
  • 22. Why I Love Twitter โ€œInstant Webโ€ (donโ€™t let them change this!) Tap into conversations taking place about daily thoughts & lives Twitter has many uses: research, chat, fun (#vinb #xfactor)
  • 26. Twitter Follow 40 & Continue โ€ข Donโ€™t do it! โ€ข This will fill up your stream with noise โ€ข Tip: UNTICK most of them
  • 27. Twitter Become A Stalker! โ€ข Find people you know worth talking to โ€ข Visit their profile page โ€“ and scan their follows
  • 28. Twitter Go To Your Feed
  • 30. Facebook Itโ€™s all about managing your timeline. If you donโ€™t like what someone has written on your timeline, you can hide it. If you want to manage what people can post about you, then switch ON approve all posts.
  • 31. Parents: have you considered that your children never gave their permission for their image to be shared? a digital footprint is the trail that people leave online
  • 35. โ€œGoogle Of The Visual Webโ€ Lets you collect and organise things you love and that inspire 70 million users | 80% women 20% of social referrals to e-comm Content life span = 1 week (80 mins Facebook, 5-25 mins Twitter)
  • 36. Real World : Nailed It!
  • 37. Real World : Nailed It!
  • 38. Real World : Nailed It!
  • 39. Instagram For The Style Crew
  • 40. Instagram: What Is It? โ€ข Photo sharing mobile app โ€ข Famous for its filters โ€ข HUGE numbers 0 It took Flickr 2 years to reach 100 million pictures uploaded. Instagram 8 months โ€ข Bought by Facebook for $1 bn (2012)
  • 41. Instagram: How To โ€ข Download the app to your phone โ€ข Take a photo โ€ข Add hashtags โ€ข Share
  • 42. Instagram: How To โ€ข Note: youโ€™ve got to be living a glamorous life to succeed on Instagram! โ€ข Itโ€™s a darling of Hipsters and Kids
  • 43. How To Instagram Like A Pro! 1. Donโ€™t use the app to take the photo! (effects and cropping) 2. Soft lighting 3. Turn ON flight mode (means that even if you canโ€™t publish your pic, you can save to phone in an Instagram folder) 4. Get whizzy with it: can reimport pics and add more filters
  • 44. Instagram: Tips To Make Life Easy โ€ข Inkstagram: desktop viewer to relive those moments http://ink361.com โ€ข Infinitgallery: browse your pics like you would on an iPad.
  • 45. Google + = SEO
  • 46. G+: Top 3 Tips 1. Profile like LinkedIn 2. Take time to categorise your network 3. Use it!
  • 48. โ€ข It finds your location using GPS, then uses your Facebook information to create your profile. โ€ข Tinder profile is just 4 pics from FB, first name, age and any pages youโ€™ve liked on FB โ€ข It shows you potential matches near you. โ€ข Swipe right if you like them. Swipe left to pass. โ€ข Once you match you can message.
  • 49. Tinder Proโ€™s & Conโ€™s Proโ€™s โ€ข More natural than dating sites โ€ข No unsolicited emails โ€ข If you like a hottie, sheโ€™ll never know unless she likes you too Conโ€™s โ€ข Lots of matches, no conversations โ€ข Very casual sex focused โ€ข Itโ€™s hard to focus
  • 53. Vine
  • 55. ETSY = Ebay for Crafters
  • 58. Find Me brightspark-consulting.com | @maryrose | ie.linkedin.com/in/maryroselyons | slideshare.net/maryroselyons
  • 59. Find Me brightspark-consulting.com @maryrose ie.linkedin.com/in/maryroselyons plus.google.com/MaryroseLyons slideshare.net/maryroselyons

Editor's Notes

  • #6: Can you make the word whizzy be diagonal? So that itโ€™s whizzy!
  • #7: https://www.youtube.com/watch?v=fGaVFRzTTP4
  • #13: Header: 1. LinkedIn In your summary, write in the first person! Fill it with your keywords. Include recent presentations. And include your contact details so people outside your network can contact you.
  • #14: Stephen: this slide is like a break out, or a side trackโ€ฆ to show them slideshare. Can you cut up the little examples Iโ€™ve done and present them nicely? Maybe the background colour of this slide needs to be the green of the slideshare logo (to denote weโ€™ve moved off the main topic?)
  • #15: Header: 1. LinkedIn Text in a box: Personalise your URL by Edit Profile >> Edit Contact Info Use keywords in your web and blog addresses
  • #16: Header: 1. LinkedIn In your summary, write in the first person! Fill it with your keywords. Include recent presentations. And include your contact details so people outside your network can contact you.
  • #17: Header: 1. LinkedIn Text in a box: Personalise your URL by Edit Profile >> Edit Contact Info Use keywords in your web and blog addresses
  • #19: Header: 1. LinkedIn Text in a box: Personalise your URL by Edit Profile >> Edit Contact Info Use keywords in your web and blog addresses
  • #41: If you're single, you're probably on Tinder. If you're happily coupled up, you've probably helped your single girlfriends swipe through the the reams of desirable, and not so desirable, potential dates. You cannot escape it.
  • #42: If you're single, you're probably on Tinder. If you're happily coupled up, you've probably helped your single girlfriends swipe through the the reams of desirable, and not so desirable, potential dates. You cannot escape it.
  • #43: If you're single, you're probably on Tinder. If you're happily coupled up, you've probably helped your single girlfriends swipe through the the reams of desirable, and not so desirable, potential dates. You cannot escape it.
  • #44: If you're single, you're probably on Tinder. If you're happily coupled up, you've probably helped your single girlfriends swipe through the the reams of desirable, and not so desirable, potential dates. You cannot escape it.
  • #45: If you're single, you're probably on Tinder. If you're happily coupled up, you've probably helped your single girlfriends swipe through the the reams of desirable, and not so desirable, potential dates. You cannot escape it.
  • #47: If you're single, you're probably on Tinder. If you're happily coupled up, you've probably helped your single girlfriends swipe through the the reams of desirable, and not so desirable, potential dates. You cannot escape it.
  • #55: If you're single, you're probably on Tinder. If you're happily coupled up, you've probably helped your single girlfriends swipe through the the reams of desirable, and not so desirable, potential dates. You cannot escape it.
  • #57: If you're single, you're probably on Tinder. If you're happily coupled up, you've probably helped your single girlfriends swipe through the the reams of desirable, and not so desirable, potential dates. You cannot escape it.