Getting started with social media
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The document outlines a workshop led by Rachel Birchley on getting started with social media for businesses, covering topics such as the definition of social media, its importance for business growth, and various platforms available. It provides practical steps for setting up accounts on Facebook and Twitter, creating a social media plan, types of content that can be shared, and tools to optimize social media efforts. Additionally, it introduces a Twitter e-course designed to enhance social media skills for attendees.
Getting started with social media
- 1. Getting Started with Social Media 2nd July 2016
- 2. Welcome! • Hello, I’m Rachel Birchley • Blogging since 2012 • Content writer in a digital marketing agency for over 3 years • Now working in email marketing in the corporate world • Founder and owner of Business Glitter
- 3. What we’re going to cover this morning • Housekeeping • What is social media? • Why would we use it for business? • What different platforms are available? • Setting up a Facebook page and Twitter account – if needed • Refreshment break • Creating a social media plan for your business • What content can you share? • Tools to save you valuable time • Questions
- 4. Housekeeping • Fire exits • Toilets • Free WiFi • #GlitterWorkshop
- 5. What is social media? • According to the Oxford English Dictionary: • Websites and applications that enable users to create and share content or to participate in social networking. • A way to communicate in real time • Create and share content
- 6. Social statistics • There are 2.3 billion active social media users across the world • Internet users have an average of 5.54 social media accounts • Social media users have risen by 176 million in the last year • There are 12 new active mobile social users every day
- 7. Why social media is important for business • Even if you’re not on social media, your customers are • Be part of the conversation • Direct communication with customers • Customer service channel • Increase your reach • Drive traffic to your website • Attract potential customers • Keep existing customers engaged to keep them coming back for more • Good for search engine optimisation (SEO)
- 8. Social Media Platforms There’s an app for that…
- 10. How many?! • News flash! - You don’t have to be on every social network • Consider • Where your target audience hangs out • Tip – Ask them! • Your resources • Better to concentrate on one or two platforms and do them well than spread yourself out too thin and perform poorly on each
- 11. Facebook • 31 million monthly active users in the UK • 60% of the British population has a Facebook account • The most popular age group is 25-34 but wide range of age groups using Facebook from teenagers to grandparents • 56% female • Works well for wide range of content including videos, articles and images.
- 12. Twitter • Over 15 million monthly active users in the UK • Over 65% under the age of 34 • 29% check their Twitter feed multiple times during the day • 51% female • Short updates of up to 140 characters each • Tweets with images perform very well
- 13. Instagram • 14 million monthly active users in the UK (July 2015) • 90% of UK users aged under 35 • 39% are aged 16-24 • 64% female • Ideal for business with physical products that can be photographed • Also can be used to show behind-the-scenes of any other business
- 14. Pinterest Google+ • 2 million UK users • Mostly female • 88% of Pinterest users have purchased a product they pinned • Reported 440 million monthly active users globally • Although suggested in Business Insider that actually only 4-6 million people actively using G+ • 73% male users
- 15. Snapchat LinkedIn • 200 million active users across the world • No UK specific data as yet • Most popular with 13 – 20 year olds • 70% of users are female • 15 million active users in the UK (2014) • 75% over the age of 35 • 79% male • B2B marketing
- 16. Setting up a Facebook Page Give it a thumbs up!
- 17. Setting up a Facebook page • Log into your personal Facebook account • From anywhere in Facebook you can click on the little arrow symbol in the top menu bar and choose Create Page
- 18. Setting up a Facebook page (cont) • Choose a category that best describes the type of page you want to create • It’ll most likely be local business • When you click on a tile it flips to give you a form to fill in • When you’re ready, click Get Started
- 19. Setting up a Facebook page (cont) • Write a description for your page • Create a profile picture • Use something recognisable like your logo • Put in a link to your website, business address, opening hours, contact details, etc • Start sharing!
- 20. Creating a Twitter Account #girlboss
- 21. Creating a Twitter account • Go to twitter.com/signup • Enter your details and click Sign up
- 22. Creating a Twitter account (cont) • You’ll be guided through the sign up process • Choose some initial accounts to follow • Write a bio • Choose a profile picture • Again, this will probably be your logo • Start tweeting!
- 23. Creating a Social Media Plan Your time to sparkle
- 24. Creating a social media plan • Identify your audience - worksheet • Consider your business goals and create social media goals • Decide which channels to use based on what you know about your audience • Come up with content ideas • Decide what to post, when, and how often • Analyse results • Tweak strategy
- 25. How often to post • Pinterest - 5 posts per day • Twitter - 3 posts per day • Google+ - 3 posts per day • Facebook – 2 posts per day • Instagram – 2 posts per day • LinkedIn – 1 post per day • Blog - 2 posts per week http://blog.sumall.com/journal/how-often-you-should-post-to-social-media.html
- 26. Types of content you can share Written Content Images or memes Videos or GIFs Infographics
- 27. Where to find content ideas for social media? • Your own website • Service pages • Blog posts • Testimonials • Case studies • Social media • Twitter lists • Pinterest • Pablo by Buffer • Facebook • Twitter – retweets • Other websites and blogs • RSS readers • Google Alerts • Goodreads • Your customers • Frequently asked questions • Overcoming objections • After sales
- 28. Social media tools Time-saving tips
- 30. Image or gif creation •Pablo •Canva •Pic Monkey •Giphy •EZGif
- 32. What next? Where to go from here?
- 33. Twitter Glitter e-course • 4-week course delivered via email • In this course you will learn how to go from newbie to tweeter extraordinaire • Give your bio some sparkle • Grow your following • Learn when to automate and when to be personal • Create your Twitter strategy • Learn how to analyse results
- 34. Twitter Glitter e-course • You will get: • An email every Monday for 4 weeks containing lessons, links to videos and downloadable worksheets with actionable tasks • Live Q&A call in week 4 • Access to Business Glitterati resources • Course starts mid-August 2016 • Investment: • Normal price - £197 • Exclusive offer for workshop attendees - £97 • More details to follow by email
- 35. Any questions? Over to you