Fundamentals for Your Social Media Strategy
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The document outlines key aspects of developing an effective social media strategy for small businesses, emphasizing the importance of engagement and connection over one-way communication. It discusses the significant impact of social media on consumer behavior, highlighting statistics like 93% of shoppers being influenced by social media and the need for businesses to create a unique voice. Additionally, it provides tactics and resources for creating a strategic social media plan tailored to business objectives and target audiences.
Fundamentals for Your Social Media Strategy
- 2. The Fundamentals of Your Social Media Strategy Jill Bastian @jillieb3 VerticalResponse
- 3. Agenda • Facts about social media networks • Social media for small businesses • Doing it wrong • Set up a strategy • Create a plan • Some tactics • Resources • Q&A
- 4. Some Big Facts to Remember • 72% of all internet users are active on social media. That figure is 89% for 18-29 year olds and 60% for 50-60 year olds. • 71% of users access social media from a mobile device. • Facebook has over 1 billion more monthly active users than Twitter (255 million) and Instagram (200 million). • Instagram has an engagement rate 15x higher than Facebook. • 53% of people on Twitter recommend products in their tweets. • 93% of shoppers’ buying decisions are influenced by social media. • 90% of consumers trust peer recommendations and only 14% trust advertisements.
- 5. Our Small Biz Survey • 60% of small businesses are spending less than 6 hours a week on social media. • More than 50% have a company blog. • 35% use YouTube as part of their social media activities.
- 6. Companies are doing social media wrong. Instead of connecting with people and starting conversations, a lot of companies are participating in one-way conversations… Ed O’Boyle Harvard Business Review
- 9. Before You Start… • Social media might not work for every business. • Is social media best suited to your biz objectives? • Are your customers already on social media? • Don’t be afraid to ask for advice or borrow ideas. • Why is this good for my business? • Do what you can really do!
- 10. Ask Questions As You Build • Who is your target audience? • What do you want to achieve with social media? • How much time are you able to devote to social media? • Be efficient and use tools. • How will you track the results?
- 11. Building Connections on Social • Invite friends and family to connect, follow and like your business social accounts. • Occasionally share your business accounts on your personal social channels. • Comment on comments, tweets, pins, etc. • Tag or @ where appropriate. • Share other content. • Involve your community in your social activities. • Use the 80/20 rule.
- 12. Create Your Social Voice • By creating a unique voice on your Social Media Platforms, you give your brand an inviting human touch. • “Dialogue not a monologue” – Entertain, communicate, and gain trust. • Make it personal – connect with your community with sincere posts, humor and thought sharing. • Ask questions and engage. • Offer solutions & be helpful. Don’t sell.
- 13. Source Content • Make a list of all your resources for content (blogs, website, pictures, articles about industry topics/ your preferred publishers). • Determine what content you can create. – Should you publish more of your own blog posts? Can you do 1 per week? Per month? – Should you assign a photographer at your next event? Outing? • What else can you share? (We’re a lumber yard – Can we share home remodeling stories? DIY?)
- 14. Understand the Basics • Learn About Social Media for Business. • Anyone can have a Facebook account, but not everyone can execute a Social Media Business Plan. • Being an expert requires constant self-education. • Subscribe to blogs with helpful tips.
- 15. Create a Plan • Determine which networks you will be active on and how often. • Here’s an example: • Set a reminder each month to track success.
- 16. Some Tactics
- 17. Use Humor
- 18. Evoke an Emotion
- 19. Show What Your Organization Does
- 20. Relay Culture Through Visuals
- 21. Get Involved With Trends
- 22. Highlight Donors or Customers
- 23. Resources • VR Blog www.verticalresponse.com/blog • www.socialmediaexaminer.com • http://kimgarst.com/blog/ • http://socialmouths.com/blog • http://razorsocial.com/blog • http://www.ducttapemarketing.com • http://allfacebook.com • http://www.mediabistro.com/alltwitter/