Roll out the Welcome Wagon for New Subscribers with a Welcome Email slideshare
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The document discusses the importance of sending a welcome email to new subscribers, emphasizing the need to set expectations and create a friendly introduction. It includes guidelines on content, tone, and timing, as well as examples of effective welcome emails from various brands. Resources for further reading on crafting impactful welcome emails are also provided.
Roll out the Welcome Wagon for New Subscribers with a Welcome Email slideshare
- 2. Roll Out the Welcome Wagon for New Subscribers with a Welcome Email Jill Bastian VerticalResponse
- 3. Agenda • Why send a welcome email? • Setting the tone • When should a welcome email be sent? • Examples of welcome emails • Resources and Q&A
- 4. Why a Welcome Email? • Let your new subscribers know what to expect. • Give them a warm welcome. • Take advantage of a potential sales/donation opportunity. • Increase email response rates.
- 5. Get started on the right foot • Write in a conversational tone • Be focused • Brand your email • Set expectations
- 6. What should be included? • Reinforce the benefits of your email list. • Simple welcome message. • How to get started with your business. Don’t forget email etiquette • Links to your website. • Social networks your business is on. • Company/Organization name in From field.
- 7. When you should send your email?
- 8. When you should send your email? Cont. Stats from ciceron.com
- 12. Benefits to being on the mailing list.
- 17. Welcome email subject line suggestions • ModCloth We’re delighted to have you! Here’s a little intro info • Ann Taylor A gift to welcome you to Ann Taylor • Tiffany & Co. Thank you for joining our email list • DSW Welcome, shoe lover. Take a look at our latest deals • NOMAD We’re glad you found us • ODC and Rythm & Motion Welcome! 4 Classes for $22 – New Student Special • Flavorwire Welcome to Flavorwire, the inbox edition • RoadRunner Sports Welcome to the Family! You’re gonna LOVE us!
- 18. Summary • Don’t wait to welcome new customers/donors. • Set expectations for frequency and content. • Link to your website and social networks.
- 19. Resources • Verticalresponse.com/blog – 7 Reasons Your Business Needs a Welcome Email – 7 Tips to a Stellar Welcome Email – 10 Examples of Highly Effective Welcome Emails Try out a Welcome Email in your VerticalResponse account!