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CPAs and Social Media
Agenda
•   Introduction
•   CPAs and Social Media (First Half)
•   Six Things To Look For In a Tech Partner
•   CPAs and Social Media (Second Half)
•   Question and Answer
•   Next Webinar Announcement
•   Wrap Up
Introduction
• Philip D. Massey, CPA
  – President of Massey Consulting, Inc.
  – Certified Public Accountant
  – Certified Accounting Software Sales & Service
• Dawn Westerberg
  – Founder of Dawn Westerberg Consulting LLC
  – Certified Duct Tape Marketing Consultant
Massey Consulting
• Intacct
  – Certified Sales and Implementation
  – Among First Partners – Two years
  – Numerous Implementation
• Dynamics GP (Great Plains)
  – Certified Sales and Implementation
  – Partners For 10+ Years
  – Hundreds of Implementations
• Other Products
  – Google Apps, Scribe Software, Office365
Dawn Westerberg Consulting LLC
•   Certified and Proven
•   Social Media Experts
•   Industry Leaders
•   Industry Veterans
•   Previous CPA Conferences
Dawn Westerberg Consulting LLC
The moment you’ve all been waiting for….




  CPAs and Social Media
Make Your Beans Count!
Six Things To Look
      For In A
Technology Partner
You have worked very hard to
build your business. You don’t
want to lose it through a bad
     partnership – or NO
         partnership.
1 - Integrity
       Ethics classes
       CPE requirements

       You already face rigid
       standards for your
       business life. Find a
       partner that faces those
       same standards.
2 – Shared Philosophy
Your customers come first.
Your team members are
your biggest asset.

Your business partners
should have the same
internal and external
philosophy.
3 - Stability
       Your partner needs to be a
       stable organization. You
       need a company with a
       history of proven success.
       You need someone who
       has been “around the
       block a few times”.
4 - Experts
• Certified
• Recognized
• Awarded
5 - Focused
      • All we do is accounting
        applications
      • Years of experience on
        the same two solutions
6 - Presence
• Local presence with
  international reach
• Canada, USA, Australia
• 80% of business is
  within 2 hours of RDU
• Hands-on approach to
  all implementations and
  support
Who Is Massey Consulting?
             • Accountants and CPAs
             • Controllers, Finance
               Managers
             • Founded in 2002
             • Top 300 Small Business
               of Year in Southeast
             • Intacct, Microsoft and
               Dynamics GP Certified
Intacct & Dynamics GP
• Endorsed by AICPA
• Endorsed by Intuit
• 200% year over year
  growth in customers
• Largest ISV developer
  base of any products
• Cloud based or on-
  premise
Dawn Westerberg Consulting LLC
We return you to your regularly schedule
program….


  CPAs and Social Media
Question and Answer
Next Webinar
Five Ways To Get More Likes
       On Facebook
   Randy Vaughn of Marketing Twins
          January 24, 2013
       2:00 pm to 4:00 pm ET
Follow Us!
                    Twitter:
               MasseyConsultin
Facebook: www.facebook.com/masseyconsulting
                   Linked In:
   http://www.linkedin.com/in/philipmassey/
                   Google+:
        pmassey@masseyconsulting.net
Contact Us!

   • 919-875-9635
   • 877-875-9635
   • www.masseyconsulting.net
   • info@masseyconsulting.net

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6 Things To Look For In A Technology Partner

  • 2. Agenda • Introduction • CPAs and Social Media (First Half) • Six Things To Look For In a Tech Partner • CPAs and Social Media (Second Half) • Question and Answer • Next Webinar Announcement • Wrap Up
  • 3. Introduction • Philip D. Massey, CPA – President of Massey Consulting, Inc. – Certified Public Accountant – Certified Accounting Software Sales & Service • Dawn Westerberg – Founder of Dawn Westerberg Consulting LLC – Certified Duct Tape Marketing Consultant
  • 4. Massey Consulting • Intacct – Certified Sales and Implementation – Among First Partners – Two years – Numerous Implementation • Dynamics GP (Great Plains) – Certified Sales and Implementation – Partners For 10+ Years – Hundreds of Implementations • Other Products – Google Apps, Scribe Software, Office365
  • 5. Dawn Westerberg Consulting LLC • Certified and Proven • Social Media Experts • Industry Leaders • Industry Veterans • Previous CPA Conferences
  • 6. Dawn Westerberg Consulting LLC The moment you’ve all been waiting for…. CPAs and Social Media
  • 8. Six Things To Look For In A Technology Partner
  • 9. You have worked very hard to build your business. You don’t want to lose it through a bad partnership – or NO partnership.
  • 10. 1 - Integrity Ethics classes CPE requirements You already face rigid standards for your business life. Find a partner that faces those same standards.
  • 11. 2 – Shared Philosophy Your customers come first. Your team members are your biggest asset. Your business partners should have the same internal and external philosophy.
  • 12. 3 - Stability Your partner needs to be a stable organization. You need a company with a history of proven success. You need someone who has been “around the block a few times”.
  • 13. 4 - Experts • Certified • Recognized • Awarded
  • 14. 5 - Focused • All we do is accounting applications • Years of experience on the same two solutions
  • 15. 6 - Presence • Local presence with international reach • Canada, USA, Australia • 80% of business is within 2 hours of RDU • Hands-on approach to all implementations and support
  • 16. Who Is Massey Consulting? • Accountants and CPAs • Controllers, Finance Managers • Founded in 2002 • Top 300 Small Business of Year in Southeast • Intacct, Microsoft and Dynamics GP Certified
  • 17. Intacct & Dynamics GP • Endorsed by AICPA • Endorsed by Intuit • 200% year over year growth in customers • Largest ISV developer base of any products • Cloud based or on- premise
  • 18. Dawn Westerberg Consulting LLC We return you to your regularly schedule program…. CPAs and Social Media
  • 20. Next Webinar Five Ways To Get More Likes On Facebook Randy Vaughn of Marketing Twins January 24, 2013 2:00 pm to 4:00 pm ET
  • 21. Follow Us! Twitter: MasseyConsultin Facebook: www.facebook.com/masseyconsulting Linked In: http://www.linkedin.com/in/philipmassey/ Google+: pmassey@masseyconsulting.net
  • 22. Contact Us! • 919-875-9635 • 877-875-9635 • www.masseyconsulting.net • info@masseyconsulting.net