6 Types of Content That Inevitably Fail
- 1. LEARN AND EXPLORE Adsy - Guest Posting Service 6 Types of Content That Inevitably Fail
- 2. Content is an essential part of your marketing strategy. It can help you reach higher positions on SERP, attract new customers, and grow loyalty among existing ones. But sometimes, content can be a total failure. Almost 50% of all marketers plan to use content to reach their customers. (Optinmonster)
- 3. 60% of marketers find it hard to produce content consistently. And 65% of marketers say it’s hard to create engaging content. Yet, you don’t need to create content for the sake of content. We will give you 6 content types that inevitably fail. So, make sure you are not using those types. Content should work to benefit your business!
- 4. What point do you want to make with your content? Do you really demonstrate this point in every paragraph? Do you have enough examples, real- life stories to support your idea? Sometimes you torture yourself when writing an article. And then you end up with a boring and hard-to-understand article. Can you change this? Of course! Just keep this list of questions close at hand while you’re working: Boring content
- 5. Unsuitable size and format of content use headings (H2, H3), make numbered/bullet-point lists, add visuals (infographics, images, videos, GIFs). Imagine you have a lot to say and simply share your thoughts with this world. Unfortunately, that’s not how content writing works. You can be smart and witty and cover a trendy topic. Yet, you see people leave your article. That’s because you didn’t format it right or made it way too long. But you can change this and ensure your article magnetizes users:
- 6. Too salesy, company- oriented content write for people, yet include a call to action in the end (to check a product, subscribe to a newsletter, etc.), you can write promotional articles, yet mark them so that people know it straight ahead. Sure thing you need to promote your company. Yet, you always need to keep the golden mean. First of all, your content should be customer-oriented. You need to solve their problems or offer solutions. The core is what people are interested in, not you. So, how can you come up with a perfect solution?
- 7. Content for wrong buyer persona Once again, writing content just to have some is not an option. You should understand for whom you are writing. That will define your tone of voice, format, length, complicity, and other aspects. This way, you should define your company’s buyer persona. In fact, Hubspot reports that sites that consider their buyer persona are 2-3 times more effective.
- 8. Content for search engines only It’s a tricky section. Of course, you need to follow search engines’ recommendations for content. Bots have to see certain elements when they crawl your pages. Nevertheless, stop writing content solely for search engines! Don’t use keywords if they feel odd in the sentence. It won’t bring you any results. Once again, find the happy mean. Combine elements that pass for both search engines and real readers.
- 9. Content without proofs Nowadays, it’s not enough to express your thoughts only (exception - if you are an industry renowned expert). So, your content should be supported with some facts. Readers enjoy trustworthy and credible content. So, don’t miss a chance to offer one. For this, you may use data and information from authoritative sources. But will this be enough? Not yet. Don’t forget to state the origin by mentioning the site’s/author’s name or adding a link.
- 10. Here were several reasons why your content may fail. We advise you to avoid those mistakes to have palpably better chances for content success. In fact, everything depends on how you approach the content creation process. With these tips, you can easily improve it.
- 11. Order high-quality content for your site or blog from Adsy to wow your readers. Email support@adsy.com LinkedIn @Adsy - Guest Posting Service Website adsy.com Hit us up via: