609974911-Event-Managemertt-Module-1.ppt
- 2. •Event management is the process of analysing, planning, marketing, producing and Evaluating an Event. •The process of planning and coordinating the event is known as event management.
- 3. •Events create opportunities for people to connect with an area, spend time together, celebrate and experience the diversity of cultures and foster creativity and innovation.
- 4. •Event is an opportunity for a leisure, social or cultural experience outside the normal range of choices or beyond everyday experience
- 5. Characteristics of Event Management •1.Creative Process •2.Focuses on objectives •3.Effective Leadership •4.Successful Promotion •5.Planning and control
- 6. Event A unique moment in time, celebrated with ceremony and ritual to satisfy specific needs.
- 7. Characteristics of Events • Events offer a unique once in a life experience • Aimed at fulfilment of certain aims and objectives • Specific occurrences with a shorter life span • Requires judicious planning and involve all important managerial functions • Facing an environment of risks and uncertainties
- 9. Corporate Events • Corporate events are an effective way for companies to engage with employees or customers. • A corporate event is one that's sponsored by a company and focuses on either its employees or clients.
- 10. Objectives of Corporate Events • To educate staff or members of the public regarding various concepts promoted by the organization • To motivate employees by rewarding them for their work • To celebrate various company milestones along with clients, employees or both
- 11. • To mark a significant organizational change within the company • To encourage collaboration and networking among different entities
- 12. Private Events • A social gathering or event attended by invited guests who share a common cause, membership, business or task and have a prior established relationship.
- 13. • Eg: Parties and Celebrations, retail events, launches, fashion shows, award ceremonies
- 14. Questions • Explain the concept of Event Management • What are the characteristics of Event Management • What are the major characteristics of Events
- 15. Private Events-Examples • 1. Birthday Party 7.Funeral • 2.Graduation day • 3.Bachelor’s Party • 4.Engagement • 5.Wedding • 6.Anniversary • 7.Retirement day
- 16. 3.Education and Career Events Seminars • A meeting for giving and discussing information for a specialized topic. • A seminar is a form of academic instruction, either at an academic institution or offered by a commercial or professional organization.
- 17. Workshops • A meeting at which a group of people engage in intensive discussion and activity on a particular subject or project.
- 18. Conferences •A large official meeting, usually lasting for a few days at which people with the same work or interest come together to discuss their views which includes travel, including local and domestic travel
- 19. Entertainment Events •1.Music concerts •2.Shopping Festivals •3.Fashion shows •4.Award functions •5.Stage shows
- 20. 5 C s of Events •1.Conceptualisation •2.Costing •3.Canvasing •4.Customisation •5.Carry Out(Execution)
- 21. 1.Conceptualisation • Conception of the idea and the theme for the event • Takes into consideration the objective and elementary need for the event • Involves planning the theme with due consideration to the objective, target audience, venue for the event, time constraints and media coverage
- 22. 2.Costing • Preparation of cost estimates and sources of acquiring funds
- 23. Canvasing •Obtaining sponsorships, Fund raising, Networking and advertising the event
- 24. Customization •Client satisfaction of the targeted clients. •Reinforcing client requirements to suit the needs of the clients and fulfilment of the objectives •Involves a blend of creativity and suitability to match the changing trends and tastes of the customers
- 25. Carry out(Execution of the Event) Execution of the plans Interests of the clients Includes a set of activities and operations that lead to accomplishment of objectives
- 26. Scope of Event Management as a career •One of the fastest-growing industries in India. •Events and festivals are the heart and soul of India •There are thousands of events held every year which are professionally managed.
- 27. •During the FY 2019- 2020, this was a Rs. 10,000 crore industry which primarily included the events hosted by the corporate world, award functions, concerts, and likewise •The industry was experiencing a steady growth rate of 12 to 15% in India
- 30. Sequential Flow of Event Management •Pre-event activities •During-event activities •Post-event activities
- 31. Pre Event Activities •The most crucial stage
- 32. During Event Activities •The During-event activities are the actual implementation of the proposed event plan. •The event manager must be present at the event venue to monitor the departments.
- 34. EVENT OPERATIONS
- 35. 1.Event Registration •The Event Operations team equipped to assist people with registration procedures on the site of the event
- 36. 2.Technical Elements •Proper arrangement of technical devices like speakers, lights, and projectors
- 37. 3.Agenda Management •Event Operations team members should carefully ensure that each item on the agenda is prepared and ready before their time is up. •Everything has to be in place and ready.
- 39. 4.Managing Vendor Services •Catering and transportation
- 40. 5.Assisting the Guests •A help desk that is dedicated to assist and help guests and delegates with questions as they arise. •Information about timings, dates, locations, other arrangements should be made available to the attendees for their convenience.
- 41. 6.Feed back •Feedback is an excellent tool for diagnosing errors in an event. •Able to understand client/customer tastes and preferences •Showcasing a customer-centric philosophy will be very useful both to attract new customers and to retain existing ones.
- 42. Qualities of a good Event Manager • 1.Great interpersonal skills 8 Organizational skills • 2.Flexibility 9. Technical skills • 3.Energetic • 4.Creative and Innovative • 5.Good time management skills • 6.Passionate and Enthusiastic • 7.Leadership skills
- 43. 1.Great interpersonal skills • An event manager has to work with a team and other people in order to ensure the success of an event • Understanding what the client needs and then find ways to fulfil those needs or come up with different options • Interpersonal skills are important for managing the team and communicating effectively
- 44. 2.Flexibility • Flexibility is a personality trait that describes the extent to which a person can cope with changes in circumstances and think about problems and tasks in creative ways.
- 45. • People with healthy personalities would account for the differing demands of each workplace, and would select behaviors appropriate to each one. This flexible approach increases the likelihood they will experience workplace satisfaction and success.
- 46. 3.Energetic •Full energy and passion is required for carrying out successful events
- 47. 4.Creative and Innovative •A successful event manager should do things differently •This requires innovation and creativity •The ability to consider something in a new way
- 48. 5.Good time management skills •Ability to prioritize things at work •Allows to be more productive and achieve more within a limited time period
- 49. 6.Passionate and Enthusiastic •Passion allows you to be productive and overcome obstacles that you face while organizing events
- 50. 7.Leadership skills • Innate quality for leading people • Outstanding leadership skills help guide the team towards the end goal
- 51. 8.Organizational skills • Every process or activity in the event should be well organised so that each step of the event goes off smoothly
- 52. 9. Technical skills • Event management has changed tremendously with the availability of technology • Enables to get things done faster • Efficiency and productivity increases
- 53. Tools for event planning and management • 1.Digital communication tools (eg: Slack/skype/group messaging calling apps) for efficient coordination of events. • 2. Trello • Smartsheet
- 55. Event operations and services • 1.Define Goals and objectives • Identify the purpose and reason for planning this event • identify a set of objectives that will support your ultimate goal • Eg:Increase registration 10% from the last event • Increase revenue by 25% from the last event • Receive 100 preorders for upcoming product • Increase social media mentions/follows/reposts during the event
- 56. 2. Establish an event budget • Creating a budget is an essential early step in event planning that helps to clarify other aspects of your plan. Additionally, establishing a budget helps to avoid unwanted surprises (like running out of money for decor, etc.). You will be more successful if you map out your entire budget in advance, continue to update as you finalize variables, and stay very close to the process.
- 57. 3. Build events team • Team consisting of 1.Project manager :ultimately responsible for the execution of the event. Manages the budget. Drives strategy. Makes top-level purchasing decisions.
- 58. 2. Person in charge of Venue This person is the main contact for the venue, the vendors, the sponsors while on-site, and the onsite volunteers and staff: security, photography, and food/beverage.
- 59. • Person in charge of Scheduling This person leads agenda development, works with speakers, and makes sure the schedule is up-to-date and communicated to the right parties.
- 60. • Creative designers • Creative designers put together all visual designs for printed and web materials like schedules, collateral, registration and signage
- 61. • Marketing and Communications • This person or team makes the right people aware of the event, creates offers and timing strategy to boost registration, oversees branding, communicates with registrants, coordinates social media amplification and media relations, and sends and measures follow-up materials. Oh, and they’re just nuts for measurable performance.
- 62. • Sponsorships • This team member works to map out booth spaces, sell sponsorship opportunities, maintain relationships with sponsors, and explore community organization relationships.