6dec2011 - APC Solutions

Editor's Notes

• #4: Our World is undergoing great change. We see Increasing demand for energy, storage & computing. We are impacted every day now, personally and professionally, by shifting & rising energy prices. These are driven by continued political volatility, and the planets finite resources, which themselves are feature heavily in our decisions and actions. To the business buyer in this climate… Every watt of electricity, Every metre of space, Every minute, and most of all e very cent, penny, fen or kopek counts. And IT is changing dramatically too (next slide)
• #5: Virtualization, which started as a technology breakthrough, is now leading a new era of IT building. Of physically smaller IT building. And its spreading like wildfire. Someone turns on a new Virtual Machine every 6 seconds. Gartner estimates that virtualization is growing rapidly and that by 2013, 60% of server workloads will be virtualized. Virtualization is having a significant impact on how we do IT, and the space needed to do it. Use of the public & private Cloud is on a meteoric rise. Organizations are streamlining their operations to take advantage of the efficiencies of Clouds. IBM says The Cloud cuts IT labor costs by up to 50% and improves capital utilization by 75%. We can all see the attractions. Lower upfront costs, reduced running costs and greater business agility. In the meantime, our Data Centres, Server Rooms and even the humble Wiring Closet are under close scrutiny. You saw some of the factors on the previous slide - increasing demand coupled with steeply rising energy prices and strains being put on the planet. These traditional white spaces are improving, and Schneider Electric is committed to helping. But what else can we do?
• #6: Well, these changing times bring great opportunity with them. And in order to make the most of great opportunity you need to react and adapt. We need new ideas, new thinking, new solutions. Creative solutions. New products. We’re committed to delivering these new solutions to you. So you can address your customers needs So you can stay ahead of your competition So you can grow and increase revenue & profit And so you know you can come to ONE PLACE, for the full IT infrastructure and power management requirement. Here’s an important new element in that FULL IT INFRASTRUCTURE portfolio from Schneider Electric (next slide)
• #9: It’s the missing piece in an evolving ‘full infrastructure’ jigsaw. SE, by adding the CX to its portfolio, now provides its customers and partners with everything they need for the full IT infrastructure project - from individual power management devices to full data centre solutions and every step in between. What the CX has to offer matters as much to the large corporation as it does to the small business. Here are a few questions and suggestions to help you expose an opportunity to sell the CX (next slide)
• #10: Allow me to introduce you, to the Netshelter CX A soundproofed ‘S erver Room in a Box’ Allowing for IT deployment wherever and whenever it is needed – It saves space. It reduces upfront and running costs And t his portable, secure, fully enabled ‘Server Room in a Box’, available off-the-shelf, is in stock today and arrives ready-to-use. You just roll it in – no plumbing, no ducting – put your kit inside, turn it on, close the doors, and get back to focussing on your business. Kinder to the planet, easier on the wallet, more compact, more agile …and more in tune, with todays business needs. (next slide)
• #11: So as you have seen, the Netshelter CX ‘Server Room in a Box’ comes with PDU, ventilation and soundproofing built-in. But what equipment can you attach to the CX to add value to the sale – to turn it from product into solution? For your support and management devices, look no further than the APC brand. Every CX should sell with a UPS device, and depending on the application there could be every opportunity to utilise Netshelter accessories or attach a Netbotz device, an AV Power Filter or how about a Network Management Card or Switched PDU so a Branch Office CX can be monitored and maintained remotely. Typically our valued Partners provide the computing and networking equipment needed for a project – the Netshelter CX is a great way to wrap this all up in one easy to use, quick to deploy, cost effective solution.
• #12: The Netshelter CX is available in 3 sizes currently – an 18U, a 24U and a 38U model. Each one comes with all the basics you need to get working… built in. Let’s have a look. (next slide)
• #14: Many of the virtualization myths circulating in the industry are result of loosely used terms and their subsequent interpretation. Four common myths are discussed here. Myth - Virtualization always increases your efficiency . First we need to define what is meant by the term efficiency… Certainly if the term efficiency is defined as the ratio of server compute output to server power input (i.e. MIPS / kW), then efficiency definitely increases due to the higher processor utilization. In other words, virtualization allows more computing to get done with less power. However, if the term efficiency is defined as the ratio of total IT power consumption to total data center power consumption (i.e. DCiE), then efficiency decreases. This is because the IT load decreases more than the accompanying power reduction in the power and cooling systems. The key to improving DCiE is to rightsize the power and cooling, implement best practices, and adopt efficient power and cooling architectures such as row-based cooling and 400V distribution. Myth - Virtualization requires high density . Virtualization does not force IT managers to pack servers into IT enclosures. IT managers can choose three main density strategies or a combination thereof. No one strategy is ideal for every single data center. However, any IT manager who has gone through a virtualization project, can attest to the fact that host servers draw more power per U-height than pre-existing servers. This is due to increased resource requirements such as CPU, memory, and storage. These higher-density host servers have increased power and cooling requirements which must be considered in a density strategy. Myth - Operating at high density is less efficient - can’t coexist . Running at higher densities and increased efficiency CAN coexist using row-based cooling. Trying to cool high density racks using traditional perimeter air conditioners results in hot spots because this 30+ year cooling architecture was never designed to cool high density racks. Bringing the cooling to where it’s required (in the row) results in smaller fan motors which leads to significantly less electrical power consumption. Myth - I don’t need to worry about power and cooling when virtualizing . It’s true that there is almost always excess bulk power and cooling capacity when you virtualize (i.e. 4 to 1 consolidation). However, decreases in power and cooling capacity lead to lower data center infrastructure efficiency (DCiE) at best and at worst, it can lead to reliability issues. For example, a lightly loaded chiller may turn itself off in periods of colder outdoor temperatures in order to protect itself against damage. Another example, is the short-cycling of compressors from frequent shutdown, which shortens compressor life. IT managers must plan ahead to ensure that the existing power and cooling architecture can support the density strategy chosen in the short term and long term.
• #15: And what we think at Schneider Electric, is that to be adapted to the Cloud Business model, Data center - not only server and networks but also, cooling and electrical distribution - will have to be: Designed with Standardization Designed for density, more density for more energy efficiency Design for Flexibility to adapt to a Dynamic IT load Design to be automated to have a constant adaptation of the Infrastructure to the IT load and get a Lean Data center.
• #18: Assessing an existing data center’s power and cooling infrastructure will help to formulate a density strategy that works best for that data center. Assessments can also reveal lightly loaded systems such as chillers which , after virtualization, may turn off in periods of colder outdoor temperatures. Once an assessment is done, IT managers can make educated decisions on power and cooling improvements that will increase data center infrastructure efficiency (DCiE).
• #22: InfraStruXure architecture integrates components from racks, power, cooling, and management. Compatibility does not stop with servers and other IT physically fitting into the rack enclosures and the cooling being able to deliver adequate cold air. InfraStruXure Central v5 gives energy thresholds and alerts for 3 Rd party equipment and data center managers can take action. In addition advanced integration is underway - New Software Integration to Provide End-to-end Visibility and Real-time Management of Business Processes, Data Center Physical Infrastructure and Building Systems Through One Platform The integration, currently in development, will allow APC’s InfraStruXure Central® management platform, TAC’s building management system and IBM Tivoli Monitoring software to share key data points including alarm notifications, historical data and asset tracking information. The combined solution will deliver the visibility, control and automation needed for a more efficient enterprise by enabling optimization of data center physical infrastructure and building systems while maintaining IT service levels.
• #28: System Center VMM is version 2008