7 Approaches to Recruiting With Facebook
Download as PPTX, PDF5 likes28,759 views
The document outlines 7 approaches to using Facebook for recruiting: developing a strategy, going old school, social recruiting, attracting talent, focusing on content, managing your time, and leveraging your social graph. It provides details on each approach, such as defining goals, contacting non-friends, sharing company culture, recognizing employees, and leveraging employee referrals and social sharing. Resources for measuring results and guides on using Facebook ads and pages are also referenced.
7 Approaches to Recruiting With Facebook
- 1. 7 approaches to recruiting with facebookwebcast march 15, 2011jennifer mcclure president, unbridled talent, llc#jobvitewebcast @cincyrecruiter
- 2. who am i? president of unbridled talent, llc
- 3. 18 years - human resources leader
- 4. 5 years - executive recruiter
- 5. 5 years - social media anthropologist who’s on facebook?has 130 friendssends 8 friend requests per month spends 15 hours & 33 minutes on facebook per monthconnected to 80 community pages, groups & events >600 million users worldwide ~150 million USSOURCE: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/
- 6. 7 approaches to facebook recruiting7developing a strategygoing old schoolsocial recruitingattracting talentcontent is kingmanaging your timeleveraging the social graph
- 8. define goalssample initial goalsbranding/marketingimprove brand presence to build awarenessincrease positive mentions/sentiment about our brandwebsiteincrease traffic to careers siterecruitingattract qualified candidates to our career opportunitiesdevelop a source for active & passive candidates
- 10. prepare a response strategy ** before you need itSOURCE: http://www.johnhaydon.com/2010/08/org-facebook-page-decision-flowchart
- 11. expect more good than bad63% of job seekers have a better impression of a company that responds to negative posts / comments on their social media site than those who do notCareerbuilder/Personified survey June 2010
- 12. don’t create it & forget it!Fortune 25 Company
- 13. going old school
- 14. candidate search* also search inurl:pages & inurl:groups
- 15. contacting non-friends = creepy?(recruiter)(potential candidate)
- 19. advertisingcost ~ $1,500 / 360 targeted profiles for 30 days
- 20. advertisingget what you pay for?SOURCE: http://www.emarketer.com/Article.aspx?R=1008238
- 21. socialrecruiting
- 22. inform & respond
- 23. community59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself 70% agree that positive posts from fans or followers on a company’s social media site would make them more likely to apply for a job at that companySOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-ExpectationsCareerbuilder/Personified survey June 2010
- 24. community57% of job seekers expect a company to interact with fans & followers Both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers to questions and get information – not the company’s websiteSOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-ExpectationsCareerbuilder/Personified survey June 2010
- 25. talentattraction
- 26. why they “like” youSOURCE http://www.exacttarget.com/subscribers-fans-followers/facebook-xfactors.aspx
- 27. why they leaveSOURCE http://www.exacttarget.com/subscribers-fans-followers/social-breakup.aspx
- 28. company or careers page?
- 29. personal or business profile?
- 30. content is king
- 32. behind the scenes / exclusives
- 33. inform & educate
- 35. share news
- 36. create events
- 37. when to post?SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html
- 38. when to post?SOURCE http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html
- 39. managingtime
- 40. build a content calendar
- 41. schedule it
- 42. share the burden
- 44. employee referrals“we have found that current employees are the most widely used and are by far the most trusted source of information about organizations for candidates”Corporate Leadership Council
- 47. social sharing
- 48. resourcesjobvite survey “2010 job seeker nation” - http://recruiting.jobvite.com/resources/survey-job-seeker-nation.php“facebook pages insights guide” - http://pub.vitrue.com/v4h“guide to facebook ads” - http://www.facebook.com/adsmarketing/webtrends “facebook advertising performance benchmarks & insights” - http://www.slideshare.net/lionelg/facebook-6788129careerbuilder ebook “attracting better candidates through social media” - www.careerbuildercommunications.com/pdf/socialmediawpr.pdfexact target ebook “the social breakup” - http://www.exacttarget.com/subscribers-fans-followers/social-breakup.aspx?intID=SFFHero_SocialBreakupexact target ebook “facebook x-factors” - http://www.exacttarget.com/subscribers-fans-followers/facebook-x-factors.aspx