Best Practices In Recruiting With Social Media 10 2011
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The document discusses best practices for using social media in recruiting. It provides tips for maximizing career websites, Facebook, blogs, Twitter, and LinkedIn to engage candidates and share company culture and employment opportunities. Statistics are presented on the growth of social media platforms and their use among job seekers and companies to research potential employers.
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Best Practices In Recruiting With Social Media 10 2011
- 1. jennifer mcclure - president, unbridled talent, llc best practices social media in recruiting with @cincyrecruiter unbridledtalent.com
- 2. keys to maximizing: your career website linkedin facebook twitter youtube blogging the future of HR/recruiting on the web talent communities mobile what we’ll cover today
- 3. radio - 38 years to reach 50 million listeners television - 13 years to get 50 million viewers facebook - 9 months to add 100 million users google plus - < 2 months to 25 million users it’s not a fad
- 4. SOURCE: http://mashable.com/2010/01/24/pope-priests-blog/ everybody’s doing it
- 5. 59% of job seekers agree that what is said by others about a company is more important in how they form their opinion about a company than what a company says about itself 70% agree that positive posts from fans or followers on a company’s social media site would make them more likely to apply for a job at that company SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations influence on candidates Careerbuilder/Personi fied survey June 2010
- 6. 57% of job seekers expect a company to interact with fans & followers both active & passive job seekers say they use a company’s social media page to apply to jobs posted, ask and get answers to questions and get information – not the company’s website expectations of candidates SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations Careerbuilder/Personi fied survey June 2010
- 7. 1 st step: your careers site should rock!
- 8. compete for talent at the moment of search invest in seo/sem to drive traffic to your career site ensure your career site is on the 1 st page of results for: “ your company name” Jobs - - medtronic jobs “ your city” jobs - - minneapolis jobs “ your industry” jobs - - insurance jobs “ job title(s) you recruit for” jobs - - brand manager jobs 30% of google searches are job related ~300 million/month career site... keys to maximizing
- 9. make your career site intuitive
- 10. share your employment brand
- 11. connect with your audience
- 12. select tools that meet your needs
- 14. has 130 friends sends 8 friend requests per month spends 15 hours & 33 minutes on facebook per month connected to 80 community pages, groups & events SOURCE: http://www.checkfacebook.com/ who’s using facebook?
- 15. facebook... keys to maximizing showcase your culture & employment brand! fans = database of interested users engage with fans & create a community link back to your corporate website/careers page
- 16. your profile
- 17. build an awesome fan page
- 18. know what “fans” want
- 23. create a branded channel
- 24. what’s is like to work here?
- 27. 16% of fortune 500 companies 39% of inc 500 41% of higher education sector 57% of the nation’s top 200 charities who’s blogging? SOURCE: http://www.globalbydesign.com/blog/2009/05/11/fortune-500-blog/
- 28. blogging... keys to maximizing establish expertise and credibility foster relationships with candidates (& employees) post information about cool job opportunities share industry news/link to media coverage link to your other social media efforts address concerns or common questions
- 31. create your own blog
- 35. 200 million+ registered users average age 39 500,000 new users sign up per day 1.6 billion search queries on twitter per day 55% of active twitter users use their phone to tweet who’s using twitter?
- 36. twitter... keys to maximizing balance promotional, personal & conversational tweets be a “real person” – use your real voice/be authentic be interesting, informative and entertaining share links to interesting & informative stuff post photos from “a day in your life” (twitpics, etc.) last and least - link to your job postings
- 37. communicate – don’t just post
- 38. people want to interact with humans …not brands or logos be ‘human’
- 42. build a personal profile that: represents your company well makes candidates want to connect with you ensure your company profile is accurate/complete add linkedin applications to your profile join relevant & appropriate groups linkedin... keys to maximizing
- 43. headline professional photo status updates recommendations connections customize websites personalized url your profile
- 44. who are you? get creative calls to action keywords your profile
- 45. company profile
- 46. company profile
- 47. company profile
- 48. create groups
- 50. ... should you choose to accept it your mission...
- 51. * you must do this! respond & communicate
- 52. Thank you ! [email_address] http://unbridledtalent.com http://www.facebook.com/UnbridledTalent http://www.linkedin.com/in/jennifermcclure http://twitter.com/CincyRecruiter